These are the 5 things every Amazon seller needs to know about Amazon’s pay-per-click advertising. PPC can be extremely advantageous, but if you don’t know what you’re doing it could lead to an unprofitable business.
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Since the dawn of ads, marketers have asked themselves: Is my ACoS/CPC/click-through rate/conversion rate “good”?
A simple question with a complex answer. So-called “industry averages” will only get you so far because what you really want to know is: how does my ACoS/CPC/click-through rate/conversion rate compare to my competitors’:
• on Amazon
• in my sub-category and marketplace
• according to the PPC ad format – whether it’s Sponsored Products, Sponsored Brands, or Sponsored Display.
The Sellics Benchmarker [Beta] will create a personalized report that accurately benchmarks your ad performance and KPIs against your true competitors’.
In addition to the account overview, you’ll find a deep-dive analysis of your top 100 ASINs ad performance – helping you to spot product-specific growth opportunities at a glance.
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