How to use Broad vs Phrase vs Exact – in Amazon PPC Ad Groups

In this segment from The PPC Den Podcast (Ep. 4 – The Advanced Basics of Amazon PPC), Mike & Brett discuss the differences between the broad, phrase, and exact match types. Watch as we explain when to use the different match types, what each one is best for, which match type to use in your manual campaigns, and which match types to use when adding negative keywords.

Check out our full podcast at: https://adbadger.com/podcast

Join the PPC Den Academy: https://academy.adbadger.com
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For more educational videos on all things Amazon PPC subscribe to the Ad Badger channel: https://www.youtube.com/channel/UCSsW…

Also, check out our blog for the best Amazon PPC Strategies & Techniques: https://www.adbadger.com/blog
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More Effective Broad Match PPC Campaigns with Black Box and Magnet

Run better PPC campaigns by learning about 2 fairly new Helium 10 features for Black Box and Magnet, Broad Reach Potential and Smart Complete. Use them together to effectively predict how many Amazon keywords can be potentially generated in a Broad Match PPC Campaign.

Additional Friendly Resources:

Stay up-to-date and get the most actionable tips and strategies for Amazon Sellers on our Serious Sellers Podcast. There’s no mincing words or hype here—just hard Amazon-compliant data and experience-driven tips, tricks, and information:

iTunes: https://itunes.apple.com/us/podcast/serious-sellers-podcast-learn-how-to-sell-on-amazon/id1453455876?mt=2

Android: https://subscribeonandroid.com/www.helium10.com/feed/podcast/

Google Play: https://play.google.com/music/listen?u=0#/ps/I5yd7co2wbwklmtsgfv57lp756a Spotify: https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

Get insider access on the latest Amazon FBA trends and other great content on our blog: https://www.helium10.com/blog

If you’re not a Helium 10 member yet and you sell on Amazon, what’s holding you back? Sign up here today to take advantage of great tools like Black Box: https://members.helium10.com/user/signin

See more great content from Helium 10 on our blog: https://www.helium10.com/blog/

Get more Helium 10 updates from our Facebook page: https://www.facebook.com/Helium10Software/