We’re back with another seller strategy masterclass episode and today, we’ll dive deep into Amazon advertising, dayparting, and how to automate your request to review.
Join us in this special Seller Strategy Masterclass with Bradley Sutton. Today, we dive deep into the world of Amazon advertising and how to automate your review requests.
Bradley, who once hated Amazon PPC, but has since learned the ropes and with the help of Adtomic, how he found success managing hundreds of PPC campaigns. Bradley stresses the importance of learning Amazon PPC for yourself in order to gauge the success of your brands PPC campaigns. He also offers his unique features inside Adtomic like, viewing metrics such as TACOS over certain periods of time, as well as seeing your PPC performance by day of week and hour of day.
Bradley also shares tips on setting up PPC dayparting, viewing old PPC data up to years in the past, and instantly seeing if you have search terms you should negative match. He also shares ways to view your PPC performance by product and feed newly found keywords from broad and auto campaigns to exact manual campaigns. Optimizing your PPC campaigns bids is essential, and Bradley shares how to do this in seconds.
Additionally, he offers insights into automating the Amazon request a review process, complete with special time delays and other filters using Helium 10 Follow Up. For those without automation, he also shares how to bulk request a review to orders that you didn’t have automation set up on. Finally, Bradley offers tips on checking your review velocity for your products over time. Don’t miss out on the valuable insights this SSP seller strategy masterclass has to offer!
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