Automate your KPI reporting through custom API integrations: https://www.linkedin.com/in/paul-h%C3%A4berlein-212b2a196/
Join us for an exclusive AMA session with Kevin Sanderson and special guest Paul Häberlein, an Amazon Advertising Expert, as they reveal effective PPC strategies for your Amazon campaigns. Learn how to optimize your Amazon PPC, maximize your advertising ROI, and improve your Amazon ads with expert insights. Participate in a real-time Q&A and get actionable tips to enhance your Amazon PPC performance. See you there!
Standing out in the crowded ecommerce arena is more challenging than ever.
While many brands get bogged down detailing product specifications, the savvier approach focuses on the tangible benefits that resonate with customers. It’s not just about what your product is, but how it can significantly improve your customer’s life.
This week, I’m sitting down with the founder of Treenied in a must-watch session!
In this engaging coaching call, we’re embracing the transformative strategy of “Benefits over Features.” I’ll guide Treenied through vital adjustments to their listings that could catapult their business to new heights!
Join us live as we put Treenied in the spotlight, delving deep into their product listings, backend search terms, and competitive standing. Watch firsthand how they can leapfrog the competition with strategic insights.
Tune in and seize this golden chance to sharpen your market edge.
What we’ll cover on the call:
Why Features Alone Don’t Cut It:
While many focus on product specs, we’ll uncover why this narrow focus might be a barrier to growth. Learn to spotlight the real value your products offer to the customers.
The Power of Benefits-Driven Messaging:
Master the art of crafting messages that deeply connect with your audience. Discover how to articulate the real-world problems your products solve and cater to unique customer needs.
Boost Conversions and Sales:
Unveil the significant impact of a dual-focused approach on features and benefits. Align your offerings with what your customers truly desire and watch your conversions and sales soar!
Propel Your Business Forward:
No matter if you’re a seasoned ecommerce veteran or just starting out, this coaching call is designed to elevate your business strategy. Walk away with practical, impactful strategies that will propel your business to unprecedented success.
Are you geared up to transform your ecommerce approach and outpace the competition?
Join the live call and witness the transformation of Treenied to the next level!
📖 Video Chapters :
0:00 – Introduction
0:23 – Welcoming of the Guest and his Product
0:51 – Amazon Listing Audit
20:01 – Question and Answer Portion
It’s becoming increasingly difficult to differentiate products and services in the competitive ecommerce landscape.
While most companies focus on product features and specifications, a more effective approach is to emphasize the benefits of their products over the features.
Doing so can help customers better understand how exactly your product or service will benefit them and how it addresses their unique needs.
This week I’m meeting with the founder of Dood Woof and putting her brand on the hot seat!
On this coaching call, we’re diving headfirst into the game-changing strategy of “Benefits over Features” and I’m going to be showing Dood Woof how making a few simple tweaks to their listing can revolutionize their business!
As she goes through the Hot Seat Live were going to be diving into her listings, backend search terms, and showing her exactly where she ranks next to her biggest competitors and how she can overcome them.
Follow along and don’t miss this golden opportunity to gain a competitive edge in the market.
On the call we will be covering:
Why Features Alone Aren’t Enough:
While most companies focus solely on product specifications, we’ll explore why this approach might be holding you back, and we will help you uncover the hidden drawbacks of emphasizing features without highlighting the true value they bring to your customers.
The Power of Benefits-Driven Messaging:
Learn how to craft compelling messages that connect with your audience on a deeper level. Understand the art of explaining how your products and services solve real-life problems and fulfill unique needs.
Boost Conversions and Sales:
Discover the game-changing impact of discussing both features and benefits. By aligning your offerings with customers’ desires, you’ll experience a surge in conversions and increased sales!
Propel Your Business Forward:
Whether you’re a seasoned pro or just starting your ecommerce journey, this coaching call is tailored to suit your needs. Take away actionable strategies that will transform your business and lead you to new heights of success.
Are you ready to revolutionize your ecommerce game and gain the upper hand in a crowded market?
Join the call live and watch us take Dood Woof to the Next Level!
📖Video Chapters:
0:00 – Introduction
1:59 – Amazon Listing of Dood Woof
13:18 – Brand Story
17:45 – Conversion Rate
21:53 – External Traffic to Increase Ranking
24:55 – Q and A Portion
28:04 – Zonguru: Keyword Research
31:25 – Advice and Conclusion
Light up your Amazon sales! Join Kevin Sanderson and Bernard Nader, the PPC wizard from PPC Maestro, for an AMA session you can’t afford to miss!
Bernard has been crushing it with custom PPC campaigns that skyrocket sales and visibility for Amazon brands. With an 85% client retention rate, he knows a thing or two about winning strategies and killer client service.
Drop in, grab some top-tier ad tactics, and ask all your questions—let’s boost those Amazon numbers together!
Don’t miss! Join us LIVE tomorrow, April 16, 12 PM et.
#AmazonPPC #AdSecrets #amazonpodcast
Timestamps:
00:00 – Introduction and Background Music
09:59 – Introduction to Live PPC Discussion
10:41 – Expert Introduction and PPC Summit Experience
11:26 – Ensuring Audience Can Hear the Broadcast
12:05 – Guest Background in PPC and Career Shift
13:25 – Meetup Experiences and Initial PPC Challenges
14:25 – Transition to Full-time PPC Services
15:00 – In-depth PPC Strategies and Client Management
16:04 – Importance of Early Question Submission in Live Sessions
17:07 – Strategies for Keyword Bidding and Optimization
18:08 – Advice on Setting PPC Campaign Budgets and Expectations
19:06 – Using Bulk Operations for PPC Management
20:22 – Effectiveness of Different Match Types in PPC
21:53 – Strategies for New Product Launches and PPC Implementation
22:23 – Handling International PPC Management and Access Issues
23:53 – External Traffic to Amazon Listings and Its Impact on PPC
25:04 – Integrating PPC with External Marketing Efforts
26:03 – Advanced PPC Techniques and Bidding Strategies
27:11 – Discussing the Role of PPC in Long-term E-commerce Strategy
28:04 – Leveraging PPC for Enhancing Product Visibility and Sales
28:51 – Navigating PPC for Competitive Products and Categories
29:35 – Audience Interaction and Q&A Session
45:50 – Specific Case Studies on PPC Challenges and Solutions
52:10 – Exploring New Trends and Tools in PPC
57:20 – Closing Remarks and Future PPC Insights
Get ready for an unmissable PPC AMA session with Kevin Sanderson, My Amazon Guy’s VP of Marketing, with Chris Rawlings, an expert in growing Amazon brands through PPC!
They’re spilling the secrets that could take your PPC game from zero to hero.
Why you need to tune in:
✓ Learn advanced PPC strategies straight from the experts.
✓ Discover the advertising tactics that can catapult your brand’s growth.
✓ Engage in real-time Q&A to get tailored advice for your Amazon campaigns.
This isn’t just advice; it’s a masterclass in Amazon growth.
Mark your calendar, bring your questions, and prepare to transform your approach to Amazon advertising!
P.S. – It’s time to elevate your Amazon brand to the Million-Dollar Club with PPC mastery!
Timestamps:
00:00 – Introduction Music
10:01 – Beginning of Live Q&A: Enhancing Ad Campaigns
10:48 – Live Stream Sound Check and Viewer Interaction
13:26 – Introduction of Chris and PPC Strategies Discussion
14:32 – Announcement of the Profitable PPC Challenge
15:10 – Deep Dive into Viewer Questions on PPC
15:36 – Discussion about the Challenge’s Promotional Graphics
16:23 – Updates and Changes to the $47 Challenge
17:10 – Deep Dive into PPC Questions Begins
18:01 – Strategies for Handling Negative Reviews from Vine
21:12 – Exploring STP Campaigns in Expanded Match
24:26 – Strategies for Handling Variations and Vine Reviews
26:22 – Addressing Plateaus in Daily Sales and Strategies for Scaling
32:07 – Calculating Bids for Desired ACoS and Adjusting for Performance
36:57 – Discussing Keyword Performance in Auto vs. Exact Match Campaigns
38:00 – The Concept of Campaign Chaining for PPC Success
39:06 – Using Successful Keywords for Sponsored Brand Campaigns
40:24 – Strategies for Utilizing High-Performing Keywords Beyond PPC
41:40 – Decision Making on Reordering Products with High Reviews
43:16 – Evaluating and Improving Product Listings for Better Sales
45:44 – Importance of Click-Through Rate and Conversion Rate Optimization
49:22 – Is Amazon FBA Still Profitable in 2024?
53:05 – Strategy for Selecting Niches and Products with Design Variation for FBA Success
56:07 – Introduction to Final Questions on PPC Duration
56:14 – Understanding the Impact of PPC on Organic Traffic
57:27 – Launch Period and TACoS Strategy
59:22 – Targeting Keywords with Specific Search Volumes
1:01:49 – Tips for New Sellers on Listing Optimization and PPC Learning
1:04:30 – PPC Challenge Introduction and Benefits
1:05:48 – Overview of the PPC Challenge Structure and Goals
1:07:10 – Details on the Value and Format of the PPC Challenge
1:08:16 – Closing Remarks and Invitation to Join the PPC Challenge
A lot of people struggle with Amazon PPC. They try to boost profits but end up drowning in data and analytics.
That’s why I wanted to go over my complete comprehensive guide live to help you transform your approach to Amazon PPC, making you more profitable while saving you precious time!
📈 I’m going to go over:
🔑 5 Key Strategies for Amazon PPC Success, and show you essential strategies to dominate the Amazon marketplace.
📊 Easy Steps for Mastering PPC Keyword Research (2024 Edition). I’ll dive into the latest methods for effective keyword research.
💡 Common Amazon PPC Mistakes & How to Avoid Them. Learn from my $250,000 mistake and ensure it never happens to you.
🎯 Redefine Your ACoS Targets for Better Results. Discover what metrics truly matter for PPC success.
🚀 Scalable Strategies for Growing Your PPC Efforts. Use my step-by-step guide to expand your reach on Amazon.
🔥 I’m even going to go over how to use E.A.D. to help you revolutionize your business with the Eliminate, Automate, Delegate strategy.
Ready to take your Amazon campaigns to the next level?
Mark your calendars for an exclusive AMA session with Matthew Davis, where you’ll uncover the ultimate secrets to level up your Amazon campaigns.
Why should you be there?
↳ Gain top-notch strategies to turbocharge your Amazon campaigns
↳ Elevate your advertising game with expert insights
↳ Real-time Q&A with industry leaders for valuable insights
Don’t miss out on this golden opportunity! Save the date and join us for a truly insightful session!
See you at the crossroads of Amazon’s success!
#AmazonPPC #AmazonAds #amazonsellertips
Timestamps:
00:00 – Introduction
09:58 – Episode Start and Welcoming Viewers
10:28 – Discussing PPC Optimization and Testing Strategies
13:13 – Importance of Video Content in PPC and Organic Ranking Improvement
14:54 – Addressing High Bid Impact on Organic Sales
16:56 – Budget Allocation and Funding Inventory Questions
17:48 – Evaluating Ad Performance Based on Time of Day
20:13 – Exploring Display Ads and Impression Share
22:47 – Advice on First Delivery to FBA with Batteries
24:02 – Strategies for Using Sponsored Display Ads
26:14 – Starting Bids for Automatic and Manual Campaigns
29:21 – Negating Search Terms in Campaigns
31:17 – PPC Launch Strategy to Leverage the Honeymoon Period
33:04 – Campaign Structure for Variations in Color Schemes
46:15 – Examining Break-Even ACOS and Amazon Fees
49:35 – Understanding Macros in PPC and Bulk Updates
52:07 – Choosing Reports for Weekly PPC Optimization
55:18 – Differentiating Between Auto and Manual Campaigns
58:10 – Significance of Negative Keywords in Campaigns
1:01:15 – Strategies for Successful PPC Launch
1:03:02 – Campaign Structures for Color Variations of a Product
1:04:24 – Using Brand Analytics for PPC Strategy
1:06:05 – Dealing with Low Conversion and High Clicks in PPC
1:10:42 – Leveraging PPC Data for SEO and Vice Versa
1:12:50 – Understanding PPC Placement Data and Its Impact
1:14:15 – PPC for Products with Low Search Volume
1:15:17 – PPC Strategy for Hard-Selling Products
1:16:54 – Adjusting Bids for Effective PPC Management
1:18:21 – Analyzing Effective PPC Placement and Utilizing Amazon as a “Digital Shelf”
1:20:04 – Dealing with Singular vs. Plural Keywords in Auto Campaigns and Testing Negative Keywords
1:21:27 – Setting Up PPC Ads for Products Already Ranking on Page One
1:23:17 – Addressing the Issue of Rising TACoS in PPC Campaigns and Using Brand Analytics for Insights
1:24:06 – Integrating Brand Analytics with PPC Strategies and the Importance of Organic and Sponsored Search Synergy
1:24:47 – Understanding Category Campaigns and Targeting Other Brands
1:26:35 – Strategies for Advertising Products with Low Search Volume and High Clicks but Low Sales
1:29:17 – Evaluating PPC Strategies for Previously Best-Selling Products with Non-Optimized Images and Lower Prices
1:31:52 – Discussing the Effectiveness of Auto Campaigns Compared to Manual Campaigns
1:33:01 – Adjusting Bids in PPC Campaigns: Best Practices and Recommendations
1:34:20 – Whether to Exclude Keywords Targeted in Manual Campaigns from Auto Campaigns
1:35:10 – Closing Remarks and Additional Resources for Amazon PPC and Selling Strategies
Get a 10% discount on the full Amazon Advertising Academy using code ‘YT10’: https://course.incrementumdigital.com/
Incrementum Digital’s Amazon Advertising Academy Course is finally out! To celebrate the release we have shared the first module of the full course for free. Mansour Norouzi and Liran Hirschkorn will be teaching you everything you need to know about Amazon advertising. Whether you want to launch PPC ads for your own Amazon store, or learn to work as a PPC manager at an agency, this video is perfect for you. The information here is from our Amazon Advertising Academy course that costs $2,000 dollars, and we’ll be giving you this portion today for free! This video is designed to be a complete tutorial, walking you through the Amazon advertising dashboard and showing you everything you need to know. We’ll also do a step by step keyword research that you haven’t seen anywhere else, without using any paid tools, as well as an A-Z on how to create ppc campaigns with all ad types. Most tutorials out there are old, so this video today is fully up to date and will provide you with everything you need to build a strong PPC foundation.Enjoy!
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Incrementum Digital is the growth engine to your brand on Amazon. We drive better business outcomes for your Amazon brand with a proven approach to digital marketing, PPC management, creative services, and customer experience, powered by technology and the smartest marketing minds around the globe.
Partnering with our team is like growing an entire e-commerce business overnight. Focus on important areas of your organization by having a certified team of over 100 dedicated Amazon experts leveraging the best strategies, latest data, and technologies to surge your business to new heights.
Are you new to Amazon FBA or private label and finding Amazon advertising overwhelming? Don’t worry, we’ve got you covered! This Complete Beginners Guide to Amazon PPC is here to simplify everything for you and save you from having to figure everything out!
In this comprehensive video, we’ll walk you through the fundamentals of Amazon PPC advertising in a clear and easy-to-understand way. From understanding what Amazon Ads and sponsored ads are to how they appear on Amazon’s search page, we’ll cover it all.
Discover the benefits of using Amazon PPC for your business and understand why it’s essential for your success. We’ll provide valuable insights and tips to help you understand how to increase your brand visibility and skyrocket your sales on the world’s largest online marketplace.
Whether you’re just starting out or have some experience, this video is packed with practical information that will give you the confidence to navigate Amazon advertising effectively.
……………………………………………………………………………………………..
Video Timestamps
00:00 – Intro
1:26 – What is Amazon?
2:31 – The definition of Advertising
2:50 – What is Amazon PPC?
3:28 – What do Amazon Ads Look like?
6:17 – What is the Ultimate goal of running ads on Amazon?
6:27 – Why should we use Amazon Sponsored Ads?
8:31 – What’s the downside of not advertising your products on Amazon
10:48 – Can anyone run ads on Amazon?
11:30 – The Different advertising types you can create
12:47 – Where do Amazon ads appear?
13:54 – Outro
……………………………………………………………………………………………..
🔔 Subscribe to Our Channel: @AdamZulqarneyn
Who is Adam Zulqarneyn?
Meet Adam Zulqarneyn, a remarkable individual who embarked on his Amazon journey at the age of 17 after making the bold decision to drop out of college. Starting with Amazon Wholesale and armed with an investment of £1,000, Adam experienced rapid growth, reaching an impressive monthly revenue of $200k.
With over 7 years of invaluable experience on Amazon, Adam has achieved remarkable milestones, having sold over $10 million worth of private label products on the platform.
His expertise extends beyond his own business ventures as he has exclusively managed numerous global brands on Amazon, investing millions of dollars in advertising campaigns and accumulating thousands of hours of hands-on experience.
Driven by a genuine passion to assist struggling Amazon sellers in scaling their businesses and reducing advertising costs, Adam founded ScaleItWithAds.com. With his proven strategies and expertise, he aims to empower sellers and help them achieve their goals.
Please comment below with any questions!
If you found value in the video, give it a like!
If you want to watch more videos with value like this, subscribe!
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#amazon #amazonppc #amazonadvertising #amazonads #amazonppctips #amazonseller #amazonfba #amazonfbatips #ppc #ppcadvertising #ecommerce #adamzulqarneyn
Are you ready to level up your Amazon advertising game? Join us as we welcome digital marketing expert Vince Montero, who shares invaluable insights on the evolution of Amazon advertising strategies and his journey through the industry. With 18 years of experience under his belt, Vince’s expertise has taken him from affiliate marketing to helping Amazon sellers improve their PPC campaigns.
In this conversation, we dive into the world of Amazon PPC, discussing different types of campaigns, budget recommendations, and the importance of using data to inform your creative approach. Vince also reveals the power of video ads, and why repetition and visibility are crucial in advertising. Plus, we discuss his current work with Trivium Group, as well as his experience with Helium 10’s atomic product.
Don’t miss this opportunity to learn from a seasoned expert in the digital marketing field! As a special treat, Vince generously offers a free ticket to the Profitable PPC Challenge. So tune in, gather your notes, and get ready to transform your Amazon advertising strategy with Vince Montero.
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John Cavendish Social Media
Facebook: https://www.facebook.com/jgcuk
Instagram: https://www.instagram.com/thejohncavendish
LinkedIn: https://hk.linkedin.com/in/thejohncavendish
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Business Social Media Links
Website: https://www.sellercandy.com
Facebook Page: https://www.facebook.com/SellerCandyPro
Facebook Page: https://www.facebook.com/AMZStrategistShow
Instagram: https://www.instagram.com/sellercandyamz
LinkedIn: https://www.linkedin.com/company/sellercandy/
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About Us
The Amazon Strategist Show is a podcast that examines strategies for success as a seller on Amazon.
Hosted by John Cavendish, an experienced Amazon seller, and agency owner, the show covers the ins and outs of building a successful Amazon business examined from multiple angles by our expert guests.
Unlike other podcasts that focus on tips and hacks, The Amazon Strategist Show provides real strategies for real sellers looking to grow sustainable businesses on Amazon.
Whether you’re just starting out or have been selling for years, this show has something valuable to offer you.
So if you’re ready to take your business to the next level, then sit back, relax, and join us as we explore the world of Amazon! 🗣🎙
For content collaborations, please email us at: vivian@sellercandy.com
If you have any questions, feel free to post them in the comments.
#amazonseller #amazontips #amazonbusiness #ecommerce #AmazonStrategistShow #podcast
