How should you think about B2B email marketing strategy? And are your campaigns supporting meaningful business goals?
The Content Marketing Institute found that 87% of marketers rate B2B email marketing as one of their top three organic distribution channels. According to the latest research from HubSpot, 78% of marketing professionals have seen increased email engagement during the past 12 months. And Litmus, surveying a similar group, found roughly 80% of marketers would give up social media before email marketing.
In this video, you’ll learn from my 20+ years of experience in B2B email marketing. Plus, you’ll discover how to think about B2B email marketing in a way that helps you more effectively engage with and delight your most important prospects and customers.
Contents
0:00 How to Think About B2B Email Marketing
1:20 B2B Email Marketing Best Practices That Set You Up for Success
4:30 The 6 Ways B2B Email Marketing Grows Your Business
10:54 Why Email Personalization Fails…and What You Can Do About That
16:20 The Email Segmentation That Every B2B Tech Startup Needs
22:34 3 B2B Email Marketing Stats That Shape Priorities
28:37 The Little-Known Email Marketing Call to Action (CTA) Boost You Need
30:28 6 B2B Email Marketing Best Practices That Close Sales Faster
39:05 Email Personalization for IaaS, SaaS, and Fintech Marketing
44:58 HubSpot Email Marketing Must-Have’s That Accelerate Sales Cycles and Onboarding
51:05 Why Your Email Open Rates Suck
54:15 3 Ways to Reduce Churn with Email Marketing
58:55 The 5 Email Automation Strategies Every B2B SaaS Startup Needs
1:03:21 4 Email Marketing Strategies for IaaS, SaaS, and Fintech
1:08:31 My Favorite Email Marketing Automation (That Your Sales Team Will Love!)
1:14:27 Cold Emailing Tips for B2B SaaS Sales Teams
1:16:33 Can You Send Cold Emails to Get Qualified Leads?
1:22:16 How to Write Cold Emails for B2B Technology
1:25:32 Follow Up Email After No Response
1:29:17 How Should You Think About B2B Email Marketing?
1:29:27 Subscribe to This Channel
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