b2b email marketing strategies

How to Think About B2B Email Marketing Strategy

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How should you think about B2B email marketing strategy? And are your campaigns supporting meaningful business goals?

The Content Marketing Institute found that 87% of marketers rate B2B email marketing as one of their top three organic distribution channels. According to the latest research from HubSpot, 78% of marketing professionals have seen increased email engagement during the past 12 months. And Litmus, surveying a similar group, found roughly 80% of marketers would give up social media before email marketing.

In this video, you’ll learn from my 20+ years of experience in B2B email marketing. Plus, you’ll discover how to think about B2B email marketing in a way that helps you more effectively engage with and delight your most important prospects and customers.

Contents

0:00 How to Think About B2B Email Marketing
1:20 B2B Email Marketing Best Practices That Set You Up for Success
4:30 The 6 Ways B2B Email Marketing Grows Your Business
10:54 Why Email Personalization Fails…and What You Can Do About That
16:20 The Email Segmentation That Every B2B Tech Startup Needs
22:34 3 B2B Email Marketing Stats That Shape Priorities
28:37 The Little-Known Email Marketing Call to Action (CTA) Boost You Need
30:28 6 B2B Email Marketing Best Practices That Close Sales Faster
39:05 Email Personalization for IaaS, SaaS, and Fintech Marketing
44:58 HubSpot Email Marketing Must-Have’s That Accelerate Sales Cycles and Onboarding
51:05 Why Your Email Open Rates Suck
54:15 3 Ways to Reduce Churn with Email Marketing
58:55 The 5 Email Automation Strategies Every B2B SaaS Startup Needs
1:03:21 4 Email Marketing Strategies for IaaS, SaaS, and Fintech
1:08:31 My Favorite Email Marketing Automation (That Your Sales Team Will Love!)
1:14:27 Cold Emailing Tips for B2B SaaS Sales Teams
1:16:33 Can You Send Cold Emails to Get Qualified Leads?
1:22:16 How to Write Cold Emails for B2B Technology
1:25:32 Follow Up Email After No Response
1:29:17 How Should You Think About B2B Email Marketing?
1:29:27 Subscribe to This Channel

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B2b email marketing platforms | Best b2b email marketing platforms

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Thank What is a B2B email marketing?
In short, B2B email marketing is a type of marketing in which you send email campaigns to businesses instead of individual buyers. You engage sales prospects (B2B buyers) through their work email, educate them about your products, and convert them into marketing qualified leads (MQLs) for the sales team.

In the business-to-business model, businesses and organizations exchange goods and services. For example, one company may contract with another business to provide the raw materials needed to manufacture a product.

Watch till the end to get to know about best 17 b2b email marketing platforms and must like subscribe my channel and share…
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B2B Email Marketing: What Should You Send To Generate 500% ROI?

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Learn the three things one company did with their email newsletter to generate 5X their investment. Here’s a hint: it’s not a newsletter. 😀
✉️ Subscribe so you don’t miss next week’s video: https://akadrewdavis.com/loyaltyloop/

I’ve spent the last few weeks subscribing and unsubscribing to B2B email newsletters, looking for an excellent specimen to share with you.

Buried underneath the mountain of content round-ups, link lists, webinar invitations, promotions, and click-bait subject lines, I unearthed a fantastic example of B2B email marketing at work.

Ironically, it’s not a newsletter.

So, I reached out to the team behind this brilliant bit of inbox marketing and asked if their strategy is effective?

It is.

In the last year, their email strategy generated 5X the investment. That’s a 500% ROI on an email they send out every other week.

Who sends it? What do they send? And how can you replicate their success?

That’s what I’m breaking down in this week’s Loyalty Loop. Yep. I’ve secured their top-secret redacted recipe for success, and I’m sharing it with you.

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Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He’s appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.

Recognized as one of the industry’s “Jaw-Dropping Marketing Speakers,” Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.

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