BEST Email Marketing Platform – 2025

Best for automation
► ActiveCampaign https://activecampaign-free-14-day-trial.creatoregg.com/

Best enterprise
► HubSpot https://creatoregg.com/hubspot
► ActiveCampaign https://activecampaign-free-14-day-trial.creatoregg.com/
► Brevo https://creatoregg.com/brevo

Simplest email tool
► Flodesk https://flodesk.com/c/CREATOREGG

Best for newsletter businesses
► Beehiiv https://creatoregg.com/beehiiv
► Kit https://creatoregg.com/kit
► Substack https://substack.com/

Best ecommerce
► Klaviyo https://creatoregg.com/klaviyo
► Omnisend https://creatoregg.com/omnisend

Best budget email tool
► MailerLite https://creatoregg.com/mailerlite
► Flodesk https://flodesk.com/c/CREATOREGG
► Brevo https://creatoregg.com/brevo
► GetResponse https://creatoregg.com/getresponse
► Beehiiv https://creatoregg.com/beehiiv
► Bento https://creatoregg.com/bento

Best free email tool
► MailerLite https://creatoregg.com/mailerlite
► Klaviyo https://creatoregg.com/klaviyo
► Substack https://substack.com/

If money is no object
► ActiveCampaign https://activecampaign-free-14-day-trial.creatoregg.com/

Welcome to the best (and worst) email marketing platforms of 2025! Whether your budget is small or large, there’s a platform here for you. Every tool I discuss has been thoroughly tested by me, and this video is not sponsored by any of the tools I discuss—no one paid me to say nice things about their product.

If you’re interested in trying any platform mentioned, please use the links above. They cost the same as going directly to the website and sometimes include additional discounts. As a thank-you, I’ll give you access to Email Marketing University, my growing collection of resources designed to help you master email marketing. This currently includes my 12-page ebook, 50 to 100 Daily Newsletter Signups, where I share strategies I use to generate 1,500–3,000 new subscribers each month for my online dog training business. More resources will be added over time!

Speaking of email marketing, it’s been instrumental to my business success (an online dog training business). When I started, I had no product idea—just a blog. I surveyed my email list to learn about their pain points, which led me to write four dog training books, generating over $800,000 in sales. Today, I offer books, courses, and more, but none of it would’ve been possible without my email list.

To claim access to Email Marketing University and your free ebook, use any of the links in the description to sign up for a platform, then email info@creatoregg.com with proof of signup. You’ll get actionable tips to grow your email list and maximize its potential.

Timestamps
0:00 Intro
0:29 Simplest email tool
1:41 Best for newsletter business
3:17 Best for automation
5:38 Best for enterprise
6:34 Best for ecommerce
9:07 Best for deliverability
9:35 Best budget email tool
12:02 Best free email tool
13:01 The worst
13:57 If money is no object

5 best email marketing platforms (2024 update) | ActiveCampaign vs. ConvertKit vs. Mailerlite

After nearly 6 months of testing & research, I’m excited to share my updated reviews of the best email marketing platforms for online business owners so you can make an informed decision about which one is right for you.

📌 Free Email Marketing Toolkit: https://witandwire.com/emailtoolkit-youtube

⭐️ Special presale for my new minicourse, 7-Figure Product Suite ($45):
– In this 4-day minicourse, I’ll help you brainstorm, price, and package your perfect mix of digital products & services so you can earn online with more ease (at any audience size).
– Save your spot: https://secure.witandwire.com/workshops

TIMESTAMPS
00:00 – Criteria for the best email marketing platform
03:15 – beehiiv review
05:13 – MailerLite review
07:13 – Convertkit review
09:22 – ActiveCampaign review
10:59 – Bento email marketing review
13:03 – Additional email marketing platforms

REFERENCES:
– Beehiiv: https://witandwire.com/beehiiv
– Mailerlite: https://witandwire.com/mailerlite
– ConvertKit: https://witandwire.com/convertkit
– ActiveCampaign: https://witandwire.com/activecampaign
– Bento: https://witandwire.com/bento
– Kajabi: https://witandwire.com/kajabi
– Flodesk: https://witandwire.com/flodesk
– GetResponse: https://witandwire.com/getresponse

RELATED VIDEOS:
– My Kajabi review: https://youtu.be/n6FtBuvSA7s
– My Mailerlite tutorial: https://youtu.be/D-zykxVXQDY

VIDEO DESCRIPTION:
Email marketing is one of the most powerful channels you can use to build an audience, sell digital products, and generate consistent revenue online. So in this video, I compare the most popular email marketing software, including beehiiv, MailerLite, ConvertKit, ActiveCampaign, Bento, Mailchimp, Substack, Flodesk, Klaviyo, and more.

✨ ABOUT WIT & WIRE:
Hey, I’m Melissa! I help online business owners turn their skills and passions into profitable online businesses. I’m a course creation expert (formerly @ Teachable, Ramit Sethi, General Assembly) and I share simple step-by-step tutorials to help everyday experts scale their income and impact online doing work they love.

✨ CONNECT:
– Website: https://witandwire.com
– Courses: https://witandwire.com/courses
– YouTube: @witandwire
– Instagram: https://instagram.com/witandwire

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DISCLOSURE:
The Bento featured section was sponsored by Bento, but all opinions are my own. Also, some links on the Wit & Wire YouTube Channel may be affiliate links, which means I may earn a small commission if you make a purchase. This is at no additional cost to you, so it’s a great way to support Wit & Wire. So thank you!

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