Do you want to ensure your email campaigns continue to engage your audience and make an impact in 2024? We analyzed more than 4.4 billion messages sent by GetResponse customers in 2023 and in this video, we’ll talk you though key insights you can’t miss 💡
Grab our FREE email marketing checklist with 100+ must-have items to keep your campaigns compliant and boost deliverability
𝗚𝗲𝘁 𝗙𝗥𝗘𝗘 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁 ➡️ https://bit.ly/4cXvOhu
📚 𝟮𝟬𝟮𝟰 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝘀 𝗥𝗲𝗽𝗼𝗿𝘁
At GetResponse, we believe emails should be relationship builders, not distractions. That’s why we’re here to help you design impactful campaigns backed by data-driven insights.
As an email marketing software provider, we have tons of data at our fingertips. And that’s exactly what powers our Email Marketing Benchmarks report.
Inside, you’ll find valuable insights on email performance, marketing automation, landing pages, and webinars. Our goal is to give you the knowledge you need to boost your email marketing game.
𝗥𝗘𝗔𝗗 𝗧𝗛𝗘 𝗥𝗘𝗣𝗢𝗥𝗧 𝗛𝗘𝗥𝗘 ➡️ https://bit.ly/3Tms16A
𝗞𝗲𝘆 𝗳𝗶𝗻𝗱𝗶𝗻𝗴𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝟮𝟬𝟮𝟰 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝘀 𝗿𝗲𝗽𝗼𝗿𝘁
🔑 Surge in engagement: Average email open rates increased to 39.64%, and click-through rates rose to 3.2% from the previous year.
🔑 Importance of automation: Automated emails consistently outperform regular newsletters in terms of engagement.
🔑 Optimal timing: Emails sent early in the morning (4-6 AM) and late in the afternoon (5-7 PM) have higher engagement.
🔑 Seasonal engagement: Higher email volumes during Q4 see increased engagement rates.
🔑 Long-term strategy: Trust and relevance in content are more effective than quick-win tactics.
🔑 Context understanding: Analyze the results and tailor strategies based on your industry, location, and audience specifics.
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Skip to the part that interests you
00:00 Intro
00:25 Surge in email open and click-through rates
01:59 Automation is the way to go
03:12 Timing is everything
04:30 High season means high engagement
05:59 Think long-term and avoid shortcuts
08:04 Always start your analysis by understanding the context
08:59 FREE Email Checklist
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About GetResponse
GetResponse is the email marketing platform that empowers marketers, solopreneurs, coaches, and small business owners with comprehensive, affordable, and easy-to-use tools to grow, engage, and convert their audience. With over 25 years of expertise, GetResponse goes beyond email to provide powerful automation and list growth tools, making it the go-to solution for those who want to succeed in building their personal brand, sell products and services, nurture their audience, and build a community.
More GetResponse
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