benchmark email marketing

6 Insights you CAN’T MISS! Findings From The 2024 Email Marketing Benchmarks Report [FREE checklist]

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Do you want to ensure your email campaigns continue to engage your audience and make an impact in 2024? We analyzed more than 4.4 billion messages sent by GetResponse customers in 2023 and in this video, we’ll talk you though key insights you can’t miss 💡

Grab our FREE email marketing checklist with 100+ must-have items to keep your campaigns compliant and boost deliverability
𝗚𝗲𝘁 𝗙𝗥𝗘𝗘 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁 ➡️ https://bit.ly/4cXvOhu

📚 𝟮𝟬𝟮𝟰 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝘀 𝗥𝗲𝗽𝗼𝗿𝘁
At GetResponse, we believe emails should be relationship builders, not distractions. That’s why we’re here to help you design impactful campaigns backed by data-driven insights.

As an email marketing software provider, we have tons of data at our fingertips. And that’s exactly what powers our Email Marketing Benchmarks report.

Inside, you’ll find valuable insights on email performance, marketing automation, landing pages, and webinars. Our goal is to give you the knowledge you need to boost your email marketing game.

𝗥𝗘𝗔𝗗 𝗧𝗛𝗘 𝗥𝗘𝗣𝗢𝗥𝗧 𝗛𝗘𝗥𝗘 ➡️ https://bit.ly/3Tms16A

𝗞𝗲𝘆 𝗳𝗶𝗻𝗱𝗶𝗻𝗴𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝟮𝟬𝟮𝟰 𝗘𝗺𝗮𝗶𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸𝘀 𝗿𝗲𝗽𝗼𝗿𝘁
🔑 Surge in engagement: Average email open rates increased to 39.64%, and click-through rates rose to 3.2% from the previous year.
🔑 Importance of automation: Automated emails consistently outperform regular newsletters in terms of engagement.
🔑 Optimal timing: Emails sent early in the morning (4-6 AM) and late in the afternoon (5-7 PM) have higher engagement.
🔑 Seasonal engagement: Higher email volumes during Q4 see increased engagement rates.
🔑 Long-term strategy: Trust and relevance in content are more effective than quick-win tactics.
🔑 Context understanding: Analyze the results and tailor strategies based on your industry, location, and audience specifics.

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Skip to the part that interests you
00:00 Intro
00:25 Surge in email open and click-through rates
01:59 Automation is the way to go
03:12 Timing is everything
04:30 High season means high engagement
05:59 Think long-term and avoid shortcuts
08:04 Always start your analysis by understanding the context
08:59 FREE Email Checklist

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About GetResponse
GetResponse is the email marketing platform that empowers marketers, solopreneurs, coaches, and small business owners with comprehensive, affordable, and easy-to-use tools to grow, engage, and convert their audience. With over 25 years of expertise, GetResponse goes beyond email to provide powerful automation and list growth tools, making it the go-to solution for those who want to succeed in building their personal brand, sell products and services, nurture their audience, and build a community.

More GetResponse
LinkedIn: https://www.linkedin.com/company/getresponse/
Instagram: https://www.instagram.com/getresponse/
TikTok: https://www.tiktok.com/@getresponseofficial
Facebook: https://www.facebook.com/GetResponse/

#emailmarketing #report #getresponse

Benchmark Review 2021 ✔ Email Marketing Tutorial 📧

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💥Get started on Benchmark💥: https://www.websiteplanet.com/yt/benchmark/

📑 Find out more about Benchmark in our written review: https://www.websiteplanet.com/email-marketing-services/benchmark?utm_source=youtube&utm_content=benchmarkreview&utm_term=des1/

Check out this Benchmark Review for 2021
00:00 Intro
01:10 Major Features
02:28 Benchmark Email Editor
03:41 Adding contacts
04:56 Segmentation
05:15 Benchmark Marketing Automation
06:00 Analytics
06:32 Benchmark Integration
07:01 Deliverability
08:30 Benchmark Support
08:58 Pricing
09:13 Wrap-up

Email Marketing KPI Benchmarks | Email Marketing Course (51/63)

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FREE EMAIL MARKETING COURSE: https://www.sendinblue.com/academy?utm_medium=social&utm_source=youtube&utm_campaign=academy

In this tutorial you’ll get an overview of the email marketing KPIs that are important for your email marketing strategy. We’ll also show you the industry benchmarks for email delivery rates, open rates, click rates, unsubscribe rates, and bounce rates, so that you’re able to easily benchmark your performance.

We know you want to get the best results for your email marketing campaigns! That’s why in this video we’ll show you the industry benchmarks for your email marketing KPIs, including delivery rates, open rates, click rates, and unsubscribe rates. This way we’ve made it easier for you to benchmark your performance and improve your email marketing KPIs.

Previous video of the email marketing course: https://youtu.be/D91Y_425VDE
Next video in the email marketing course: https://youtu.be/lSZfRFJAoiM

Ready to take the exam? Register here to get your email marketing certificate: https://academy.sendinblue.com/course/email-marketing-course-english/?utm_medium=social&utm_source=youtube&utm_campaign=academy

Sign up for free at Sendinblue: https://app.sendinblue.com/account/register

#SendinblueTutorial #EmailMarketingCourse #SendinblueAcademy

▬ About Sendinblue academy ▬▬▬▬▬▬▬▬▬▬▬▬

Learn email marketing with the free certification course by Sendinblue Academy. Get advanced email marketing knowledge from email marketing experts, learn how to grow your business with proven tactics, and take the next step in your career!

The Sendinblue Academy offers free courses in online marketing. In this free email marketing course you’ll learn everything you need to know about email marketing. Once you’ve watched all the videos, you’ll be ready to take the exam and get certified as an email marketing expert!

▬ About Sendinblue ▬▬▬▬▬▬▬▬▬▬▬▬

Sendinblue is an all-in-one marketing platform for small and medium-sized businesses. With Sendinblue, you always send your marketing messages at the right time and through the right channel. Whether it’s email, SMS, chat, or retargeting, we support efficient customer communication via digital marketing channels.

▬ Follow Us ▬▬▬▬▬▬▬▬▬▬▬▬

Website – https://www.sendinblue.com
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✉️ Email marketing ✉️ GUIA COMPLETO (2020)

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Tudo para aprender sobre Email Marketing, esse vídeo está completo pra aprender tudo.
✉️ HOSTINGER BRASIL: https://bit.ly/2WynbF1 ✉️

╠════════════════════════════════════════════════════════╣

########## EMAIL MARKETING ###########

Essa prática de marketing é realmente eficaz para gerar uma aproximação com seu público, além de sempre manter eles informados sobre eventuais mudanças de seu projeto, empresa ou produto. A ideia é informar uma vez por semana algo interessante a quem está cadastro em seu email marketing mas existem diversas situações a se evitar e vamos ver tudo isso juntos hoje.

╠════════════════════════════════════════════════════════╣

00:00 – Abertura

01:05 – O que é Email Marketing

01:54 – Como Começar com Email Marketing

02:39 – Como Coletar Endereços de Email

04:20 – O Que Enviar em seu Email Marketing

07:05 – Encerramento

╠════════════════════════════════════════════════════════╣

O que é Email Marketing

É uma prática de uso de emails para engajar com uma audiência e fazer crescer a consciência geral das pessoas sobre a existência de uma marca (brand awareness). O email marketing é parte da automação de marketing, uma tecnologia que permite coletar e crescer sua base de clientes em potencial usando conteúdos úteis com uma abordagem bastante pessoal. Ele também é um elemento muito eficiente em um funil de vendas.

A Importância do Email Marketing

Canal Poderoso de Branding – Branding significa fazer gestão de marca para torná-la mais conhecida pelo público. Levando em conta que o email marketing permite que você informe seus clientes sobre seus produtos e serviços, quanto mais eles sabem sobre sua marca, maiores são as chances deles comprarem suas ofertas.

Estratégia de Marketing Econômica – Retorno de investimento fácil é uma das razões do porquê o email marketing é econômico de criar e aplicar.

Testes A/B – Envie dois modelos de campanha de veja qual deles gera o maior número de leads da sua audiência.

Ferramenta Eficiente de Campanhas – Permite que você envie emails segmentados baseados nas informações pessoais e nas preferências dos clientes ou usuários inscritos na sua base de contatos.

Conclusão

Agora você sabe exatamente como o email marketing é uma ferramenta poderosa para o seu negócio online. Ele é uma excelente estratégia de marketing que espalha a consciência sobre a sua marca e faz com que seus visitantes se tornem consumidores. Tudo isso usando emails.

Então, vamos recapitular como começar a fazer email marketing?

Pesquisa de Mercado – Faça um plano de negócios realizando uma pesquisa de mercado dentro do nicho em que você atua.

Envie Emails – Sente e escolha alguns dos melhores serviços para enviar e gerenciar seus emails marketing.

Adquira uma Lista de Emails – Colete dados específicos dos seus clientes e não se esqueça de aplicar o que você deve fazer e o que não é recomendado fazer, conforme as instruções básicas acima.

Receba sua Receita – Comece a receber seus primeiros trocados depois de todo o esforço que você teve, algo que só tende a crescer de acordo com a efetividade das suas campanhas.

#EmailMarketing #HostingerBrasil