Thank What is a B2B email marketing?
In short, B2B email marketing is a type of marketing in which you send email campaigns to businesses instead of individual buyers. You engage sales prospects (B2B buyers) through their work email, educate them about your products, and convert them into marketing qualified leads (MQLs) for the sales team.
In the business-to-business model, businesses and organizations exchange goods and services. For example, one company may contract with another business to provide the raw materials needed to manufacture a product.
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