best ppc tools – Ever Green

The right set of PPC tools can give you an edge over your competitors. There are a lot of choices, so we’ve put together a list of five you might want to try to get started.

This list includes tools to help you manage your PPC campaigns, optimize your PPC assets, research your competitors, and track your performance.

Unfamiliar with PPC? Here’s a quick overview.

PPC, which stands for pay-per-click, is a form of digital advertising in which you pay for clicks on your ads. PPC ads appear on social media, in search engines, on websites, and in other places across the web. They appear in front of users through an online auction. Factors such as your bid, your ad’s relevance to the user, and your ad quality all impact whether someone sees your ad.

Looking to learn more about PPC advertising? Get started on our website ▶ https://www.webfx.com/ppc/learn/

⌛ Video timestamps:
00:00:00 // Introduction to the PPC basics
00:01:21 // Tool 1. Google Ads
00:02:05 // Tool 2. Google Analytics
00:02:45 // Tool 3. VWO
00:03:31 // Tool 4. SpyFu
00:04:14 // Tool 5. MarketingCloudFX

🎥 Check out these videos to keep learning!

Keyword research tools ▶ https://youtu.be/sCeO5vIkc8o
Digital marketing tools ▶ https://youtu.be/Gbys1oHIUTQ
SEO tools ▶ https://youtu.be/wMLWuTEisC8

📘 We also have written content on our website!

Our free digital marketing tools ▶ https://www.webfx.com/tools/
Marketing tool resource center ▶ https://www.webfx.com/martech/tech/
List of organizational tools ▶ https://www.webfx.com/blog/marketing/8-organizational-tools-keep-marketing-team-organized/

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Today we’re unveiling 5 of the best PPC tools out there. But remember, the greatest PPC tools of all are human logic and goal-setting.

Bring your PPC campaigns to the next level:

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1. GOOGLE ADS EDITOR
Google Ads Editor is one of the most-utilized tools for PPC campaigns. It’s used during the account-building process to create accounts, and it’s the ideal tool for large-scale adjustments and fixes. It can easily accomplish a lot in both quantity and scale. You can make multiple changes in large amounts and upload them all at once to maximize efficiency.

2. MICROSOFT ADVERTISING
Formerly known as Bing Ads Editor, Microsoft Advertising is the Microsoft counterpart to Google Ads Editor. It can handle and complete roughly the same amount of work as Google Ads Editor can, and it’s utilized in the same manner, but for Microsoft applications.

3. SEMRUSH
SEMrush is a tool that’s regularly used to inform decisions about PPC campaigns. It helps PPC pros stay on top of industry trends and insights. You can also use it to research your competitors. Understanding what keywords your competitors are using helps you separate your business from the pack. And understanding how keywords are working—or not working—for your competitors can inform positive strategies for your PPC campaign.

4. GOOGLE KEYWORD PLANNER
Google Keyword Planner is used mainly for new accounts. It develops an understanding of local or national impressions, keywords, competition, and more. And it’s also beneficial for discovering costs on keyword estimates. These will vary a lot depending on the industry and on long-tailed or short-tailed keywords targets.

5. GOOGLE TRENDS
Google Trends is helpful for troubleshooting. When campaigns experience sudden drops that seem random or that lack an obvious explanation, this tool can provide some clarity. It offers reliable insights into groupings, seasonality trends, regions, and more.

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5 PPC Tools You NEED for Your Campaigns

Pay Per Click: The 5 Best PPC Tools (2021)