Whenever you are working on any marketplace like Amazon,eBay, or Walmart, if you optimize your PPC campaign perfectly it will help you grow more traffic and sales. So if you have any eBay PPC campaigns and if you can optimize those campaigns perfectly by following some strategies, your sales will gradually increase over time. To optimize eBay campaigns, you have to follow some steps, as there are two types of campaigns, mainly standard and advanced, so we have to optimize for both parts to get the best results from those campaigns.
For Optimizing the “Standard Campaign”, you have to follow some of the steps mentioned below.
✅ Adjust ad rate based on item performance.
✅ Push more on high-selling products.
✅ Add more variations in your listings
✅ Give a discount for a limited time for slow-moving items
For Optimizing “Advanced Campaign” , you have to follow some of the steps mentioned below
✅ Adjust bids based on keywords performance.
✅ Push on keywords with a high conversion rate.
✅ Select long date range data to find out accurate data.
✅ Add more keywords with different match types.
✅ Pause the keywords that are spending without sales.
✅ Use keywords to find out which keywords are getting most of the sales
This is how you can easily optimize your campaign.
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