Facebook’s Pay Per Click system offers 3 separate ways for you to setup PPC ads in Facebook.
If you just want to jump in to the one Facebook advertising technique that generates 80% of the results, watch this video: https://www.youtube.com/watch?v=XYY6zn3c8Xk
This video covers all three of these options and shows you the two you must avoid if you want to be successful running paid traffic on Facebook.
First there is the boost post system you can use from your fanpage. NEVER use this method! It is the worst deal for you as a marketer and the makes the most for Facebook’s investors.
Second is the Ad Manager… This is like the minor leagues of paid traffic on Facebook and I recommend you avoid this tool if you are serious about mastering the skill of driving paid traffic on Facebook.
Third is the tool I recommend which is the Power Editor. This is Facebook’s professional level tool that will allow you to setup the most focused audiences, quickly setup split tests and manage multiple campaigns and ad-sets easily…
So you can get the most data on your subscribers, customers and your target market… Allowing you to continually focus your messaging and your market to get the greatest ROI on your Facebook PPC efforts.
But, before you run your first campaign, you need to know how to steal your competitors’ customers using the Facebook Audience Insights tool: https://www.youtube.com/watch?v=1g17t182OgA
You MUST have your funnels setup (playlist that shows you how to do that): https://www.youtube.com/watch?v=2ZWIF79cyPA&list=PL0sOKzn__yK35RrpdiI-5NMQ7gury5W9W
And really, you shouldn’t run your FB PPC ad campaigns until you have your Facebook Tracking Pixel in place. Here is how to do that.
Part 1: https://www.youtube.com/watch?v=RMiHF93zv6A
Part 2: https://www.youtube.com/watch?v=kmeJyyP2HlI
And also until you have your look alike audiences setup:
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