Are your PPC campaigns falling short? Location targeting is one of the most critical elements for real estate investors, and getting it wrong could cost you thousands. In this episode of the Collective Clicks podcast, Brandon Bateman and Garrett Cragun break down 6 major location targeting mistakes and how to fix them for better ROI.
✅ What you’ll learn:
How to optimize PPC ads for real estate investors
The impact of location targeting on lead quality and cost-per-click
Proven strategies like nightlight targeting and tiered location setups
The power of hyper-local ad copy for higher conversions
Whether targeting local markets or running national PPC campaigns, this episode is packed with actionable insights to improve your results.
🎯 Don’t miss these game-changing tips for real estate PPC success!
📥 Grab our free PPC toolkit: https://get.batemancollective.com/toolkit/
💬 Let us know your thoughts or questions in the comments!
Timestamps:
00:00 Welcome and Intro
03:12 Why Most PPC Marketers Fail
07:45 Mistake 1: Going Too Broad
15:10 Mistake 2: Going Too Narrow
22:30 Nightlights Targeting Explained
28:45 Mistake 3: Ignoring Google Settings
33:10 Mistake 4: Missing Negative Keywords
38:15 Mistake 5: Generic Ad Copy
42:10 Mistake 6: High vs. Low-Value Segmentation
46:05 Final Thoughts and Toolkit Offer
Dive deep into the world of online advertising as we demystify the complexities and reveal the strategies that can supercharge your lead generation game. Whether you’re a seasoned investor or just starting out, understanding how to leverage PPC for wholesaling can be a game-changer in a competitive market. Join us as we break down the essentials and share expert insights to maximize your returns on every click.
Learn the nuances of budgeting, optimizing campaigns, and deciphering analytics to ensure your PPC efforts translate into profitable deals.
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http://batemancollective.com/jerry
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Jerry Norton went from digging holes for minimum wage in his mid 20’s to becoming a millionaire by the age of 30. Today he’s the nation’s leading expert on flipping houses and has taught thousands of people how to live their dream lifestyle through real estate.
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Cody Hofhine comes back for a second time with Brandon Bateman. They talk about how Cody did $3.4MM last year in fees, with almost half of it coming from just digital marketing. Brandon talks about how they built their digital empire.
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Wholesale Real Estate: $1.4MM in Fees From PPC❗ Cody Hofhine & Brandon Bateman share how they did it
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Real Estate Resources:
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About Steve Trang
Steve Trang is the founder of the Real Estate Disruptors. He started his podcast in the middle of 2018 to inspire wholesalers and real estate agents to double their incomes by adding a 2nd leg to their business. The podcast has now grown to tens of thousands followers with new members of the community sharing their success story every week.
Steve also created the OfferFast Homes app. The purpose of the app is to help wholesalers jump start their career faster by putting all of the buyers in one place. The hope is to minimize the challenge of building a buyer list when getting started in wholesaling.
Steve’s legacy will be to create 100 Millionaires. One of his favorite quotes is from the great Zig Ziglar: “You can have everything in life you want, if you will just help enough other people get what they want.”
He heard this quote when he first got into real estate, and it has stuck with him throughout his entire career. In fact, it’s essentially one of the core values Steve lives by.
Since starting the Brokerage in 2013, Stunning Homes Realty has over 130 agents. In the greater Phoenix area, his company has almost 1% market share. One out of every 137 homes in Phoenix metro is sold by Stunning Homes Realty (https://www.stunninghomesrealty.com).
Website: https://www.stevetrang.com
