Campaigns

Amazon PPC Strategy Discussion | SSP #535

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In this episode, we talk about a variety of different things related to Amazon PPC like how to do keyword research, setting up your campaigns, recommendations for launching, and what kind of key metrics to look out for.

Listen to the Serious Sellers Podcast on your favorite platform:

► https://podcasts.apple.com/us/podcast/id1453455876

► Spotify:https://open.spotify.com/show/31CTCHQGSghLavsf0otYQq

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Ever felt like you’re just one PPC secret away from skyrocketing your Amazon or Walmart sales? Madalina from eComcy joins us on this month’s TACoS Tuesday program to lift the veil on advanced advertising tactics that could very well be your game-changer. From initiating precise exact-match campaigns to harnessing the untapped potential of broad match types, we cover the A-Z of creating a strategy that not only speaks to your product’s strengths but also steals the spotlight from your competitors. Using Helium 10 tools like Cerebro and Magnet, Madalina walks us through the art of strategic competitive analysis, ensuring your keyword lists are as refined as they are effective.

Bid management can often feel like walking a tightrope, but with insights from our guest expert and the aid of Adtomic, we transform this balancing act into a calculated dance of numbers and intuition. Discover how the blend of automated suggestions and manual adjustments can refine your campaigns to an unparalleled level of precision. Madalina doesn’t stop there—she dissects the significance of match types, niche-specific benchmarks, and the pivotal role they play in the fluctuating realm of click-through and conversion rates.

Wrapping up, we look into the crystal ball of keyword volumes and campaign management, offering a blueprint for structuring your campaigns so that they work smarter, not harder. Whether you’re dealing with keywords that command their own stage or those that perform better in an ensemble, Madalina’s methodical approach to campaign structure ensures you’ll stay in control while maximizing efficiency. As an added bonus, we touch on the experiences of Walmart sellers, inviting a broader discussion on the adaptability of these strategies across platforms. Tune in for a wealth of knowledge that’s sure to give your Amazon PPC efforts that extra edge.

In episode 535 of the Serious Sellers Podcast, Shivali and Madalina discuss:

00:00 – PPC Strategies and Campaign Optimization
02:21 – eComcy’s Approach to PPC Campaigns
08:21 – Strategies for Launching PPC Campaigns
12:29 – Relative Rank Filters and Adjusting Strategy
13:32 – Improve Amazon Rank and PPC Campaigns
20:38 – Advertising Strategies for Amazon Sellers
23:11 – Advertise With General Category Terms
26:31 – Considering State-Specific Strategies for Sales
31:29 – Using Free Retail Space and Placements

Amazon Advertising | Common 10 Mistakes When Structuring Amazon PPC (Part-1) | Ads Mistakes To Avoid

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From Amazon now every e-commerce platform like eBay, Walmart, Wayfair, overstock, etc. offers paid advertising. When you start on a new platform you often learn by trial and error and you can refine your strategy step by step. We see that marketers often face the same pitfalls when starting with Amazon PPC. To help you get started quickly and to prevent these pitfalls, we have made an overview of the 10 most common mistakes made in Amazon PPC.

In this video, we have discussed the first 5 mistakes that many sellers do in Amazon advertising. If you are an Amazon seller and manage advertisements for your account then this video will be a great lesson for you.

✅ Treating Amazon Like Google
✅ Poor campaign structure
✅ No use of Keyword Harvesting
✅ Auto-campaigns only
✅ Adjusting the bids too quickly

I hope this video will be helpful for you to prepare yourself for starting your eCommerce business.

If you require any additional assistance, please leave a comment in the comment section, and we will get back to you with the proper solution.

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Email marketing 101: how to be exceptionally good

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📩 We’ve created an email marketing Pipedrive Academy course, where you’ll learn:

📌 Help you build and segment a healthy marketing list.
📌 Create a visually appealing email marketing campaign.
📌 Understand and measure your results.
📌 Test and measure the success of your campaign and more.

👉 Check out the full course, it’s free!
https://www.pipedrive.com/en/academy/courses/email-marketing-getting-started/chapters/welcome-to-the-email-marketing-course

#crm
#pipedrive
#campaigns
#emailmarketing

How to Do Email Marketing with FREE Tools [Urdu/Hindi]

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Do you know what is email marketing? and how you can do email marketing with 100% free tools for FREE? Yes, you can.
In this 10 minutes Urdu and Hindi tutorial I will teach you complete email marketing with free tools and tell you how you can collect/build targeted email list easily and then how to win your subscribed email’s trust.
This tutorial is consist of 4 important steps:
step 1: gather emails or buy from someone but the list must not be spammy, (My recommendation would build your own list)
step 2: how to build: open getresponse website and make an email collector landing page
Step 3: share on social media/groups/pages id etc
Step 4: Send free offer for at least 1 month then send your affiliate links.
Let me explain each and everything to you!
Step 1: Gather Emails
You can either buy emails list from someone or build your own as I’ve shown you in the tutorial, but keep in mind your collected emails should be relevant to the product or offer that you are going to sell them or offer them in the future.
Like if you collect email via an SEO ebook so then make sure in future you use that list for SEO relevant paid product or offer.

Step 2: Build Your List Using getresponse email service
Getresponse is a one of the best email marketing service provider and it’s paid but you can use for free for 30 days as trial and yeah you can do pretty many things in 30 days.
If you want to do proper email marketing for the long term so you can buy their basic or pro package.

Step 3: Share Your Landing/Email Collector Form
When you will create your first email collector from or you can call it landing page where you will offer free ebook or software and ask to people that put your email and click to download so when they will do this they will be shifted to a new download or thank you.html page from where they can download their file and you will have their email in the contact list, later you can use for sending email.
But did you think how people will come to the landing or email collector form? hmm?
Yes it’s the tough question but the answer is easy, just share your campaign on social media especially on Facebook, Twitter, and Instagram.
Tip: Share in the relevant community so your conversion rate will be good.

Step 4: Send them free offer like in first week send them a free ebook or software or any detailed relevant article and then next week do same, at least you should send them these type of free offers for 1 month so you can win their trust and then when you will share your affiliate or any offer so there will be maximum chance that your subscriber list will buy.

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