Email marketing best practices help you plan content that aligns with what your customers want and need. But people will surprise you. You need to measure your campaigns’ success to get the most bang for your buck. In this video, we’ll introduce five important email metrics to track and share the industry standards for each metric. We’ll also discuss ideas for improving email metrics when yours fall short. Watch more videos about Email Marketing: https://bit.ly/GDEmailMarketing
0:00 How to measure your email performance
0:19 Measuring email open rate and views
1:00 What is a bounce rate?
1:24 What is an email click through rate?
1:54 What is a unsubscribe rate?
2:24 What is the email spam rate?
GoDaddy links:
https://www.godaddy.com
https://www.godaddy.com/how-to
https://www.youtube.com/godaddy
https://www.instagram.com/godaddy
https://www.facebook.com/godaddy Tweets by GoDaddy
As the company empowering everyday entrepreneurs around the world, GoDaddy gives you all the help and tools you need to grow online.
The hardest part of any new business strategy is knowing where to begin. Let us break it down for you. In this video, we’ll cover how to quickstart your email marketing in four steps and share a high-level description of each step in our quickstart process. Watch more videos about Email Marketing: https://bit.ly/GDEmailMarketing
0:00 How to launch your email marketing
0:17 Setting clear email goals
0:45 Building an email list
1:09 Determining your email type
1:28 Planning your email content
GoDaddy links:
https://www.godaddy.com
https://www.godaddy.com/how-to
https://www.youtube.com/godaddy
https://www.instagram.com/godaddy
https://www.facebook.com/godaddy Tweets by GoDaddy
As the company empowering everyday entrepreneurs around the world, GoDaddy gives you all the help and tools you need to grow online.
Effective email marketing campaigns are designed with clear, measurable goals in mind. In this video, we’ll share the three questions to answer when setting goals for your email marketing and how the answers to these questions inform your goals. Watch more videos about Email Marketing: https://bit.ly/GDEmailMarketing
0:00 Why you need to set an email marketing goal
0:25 Why are you sending this email?
0:36 What is a CTA?
0:55 Who will you be sending your email to?
1:27 How will you measure your email marketing success?
GoDaddy links:
https://www.godaddy.com
https://www.godaddy.com/how-to
https://www.youtube.com/godaddy
https://www.instagram.com/godaddy
https://www.facebook.com/godaddy Tweets by GoDaddy
As the company empowering everyday entrepreneurs around the world, GoDaddy gives you all the help and tools you need to grow online.
0:00 White Hat SEO
1:25 What is white hat SEO?
2:54 What are the types of SEO white hat?
3:54 What is whitehat backlinks?
4:54 What is an example of white hat optimization?
5:14 What is whitehat strategy?
6:14 White Hat SEO: How to Rank Without Breaking the Rules
7:14 2022’s Top White Hat SEO Techniques
RESOURCES & LINKS:
____________________________________________
Get Signal Genesys Here: https://go.signalgenesys.com/grow
____________________________________________
White hat SEO is the body of approved search engine optimization tactics designed to increase a website’s position on a search engine results page (SERP). Search engine results that appear as a result of approved methods, rather than payment or trickery, are referred to as organic search results.
Here are some of the top White Hat SEO tactics you can use to “play by the rules” to boost your website’s presence:
Quality content.
Content-relevant keywords.
Keyword-rich page titles and metadata.
Lean code/well-structured markup language.
Authoritative inbound links.
Simple website navigation.
Fast page loading times.
White hat backlinks are backlinks earned within the guidelines of Google. Conversely, black hat link building is spammy or attempts to game the system, which goes against Google webmaster guidelines.
Examples of white hat SEO include: Offering quality content and services. Fast site loading times and mobile-friendliness. Using descriptive, keyword-rich meta tags.
A white hat strategy includes using well-labeled images with thoughtful alt text, while black hat uses more dated SEO practices, like keyword stuffing and invisible text. White hat SEO uses keyword research organically on a page.
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Du lernst, wie du dafür sorgst, dass sich deine SEO-Maßnahmen schnellstmöglich rechnen & welche Leitfragen dir dabei helfen.
Weitere relevante Videos & Quellen:
📺 Keyword-Recherche 2022: https://youtu.be/SluPcNdaQAw
📺 Lokale Landingpages: https://youtu.be/jcUmBtdj4v4
📖 Alles Wichtige über die Keyword Difficulty: https://www.evergreenmedia.at/ratgeber/keyword/difficulty/
📖 Business Model Generation, Alexander Osterwalder
📖 Product-Led SEO, Eli Schwartz
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👋 Abonniere unseren Channel für weitere SEO-Tipps, Anleitungen und Tutorials:
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📰 Abonniere unseren Newsletter für regelmäßige SEO-Tipps: https://www.evergreenmedia.at/seo-newsletter
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Wir widmen uns heute der Frage, wie man die Wirtschaftlichkeit von SEO maximieren kann.
(Dabei nehmen wir an, dass du SEO für dich selbst und nicht für einen Kunden machst.)
Stell dir vor jedem SEO-Unterfangen folgende strategische Fragen:
🤔 Wie funktioniert mein Geschäftsmodell?
🤔 Wie wird sich mein Geschäftsmodell mittel- und langfristig weiterentwickeln?
🤔 Wie & wo verdiene ich mein Geld?
🤔 Wie kann mein spezifisches Geschäftsmodell von SEO profitieren?
Die Antworten auf diese Fragen sorgen dafür, dass du ausschließlich sinnvolle Maßnahmen planst.
👉 Sie sind ausschlaggebend für alles Weitere: deine Content-Strategie, welche Seiten du priorisierst etc.
👉 Unterm Strich ist SEO kein Hobby, sondern ein Instrument, um Gewinn bzw. Profit für dein Unternehmen zu generieren.
💡 Evergreen Media als Beispiel:
Unser Hauptbereich ist laufende SEO-Betreuung, zusätzlich gibt es Einzelpakete. Daher sind für uns als Unternehmen jene Seiten bzw. Keywords besonders wichtig, bei denen Suchende schon relativ nah an der Anfrage (= Conversion) sind, wie z. B. “seo betreuung”, “seo pakete”.
⚠️ Das Keyword darf gleichzeitig nicht zu schwer zu ranken sein. Sonst dauert es zu lange, bis sich die Investition rechnet!
⚠️ Bewerte immer wieder die Qualität der Leads über unterschiedliche Traffic-Quellen.
Wenn du nun anhand solcher Überlegungen die Content-Strategie aufbaust, orientiere dich an folgenden Faustregeln bzw. Fragen:
✔️ Kommerzielle stehen über informativen Keywords.
✔️ Je höher der Klickpreis bei Google Ads, desto wahrscheinlicher handelt es sich um ein lukratives Thema.
✔️ Wie relevant bin ich mit meinem Geschäftsmodell für diese Keywords?
✔️ Kann mein Unternehmen hier überhaupt mitspielen? Oder ist die Konkurrenz zu stark? Wo liegt das Potenzial?
Nehmen wir ein beispielhaftes Keyword-Set für Evergreen Media:
“seo kosten”, “beste seo agentur”, “seo betreuung”, “seo pakete”, “onpage optimierung”
👉 Aus den o. g. Regeln würde sich folgende Priorisierung für die Keywords ergeben:
1. “seo betreuung” (kommerziell) als wichtigste Seite
2. “seo pakete” (kommerziell) als Seite, die lukrativ und wichtig zum gegenseitigen Kennenlernen ist
3. “beste seo agentur” (primär informativ mit Conversion-Potenzial)
4. “seo kosten” (informativ mit Conversion-Potenzial)
5. “onpage optimierung” (informativ) als relevantes Keyword für einen Tool-Anbieter, aber nicht unbedingt für uns als SEO-Agentur
Wenn du Prioritäten je nach Geschäftsmodell setzen willst, helfen dir diese wertvollen Daumenregeln:
⭐ für Online-Shops: Startseite & Produkt-Kategorieseiten, dann Produktseiten, dann Ratgeber
⭐ B2B-Dienstleister: Startseite & Leistungsseiten & Lösungsseiten
⭐ B2B-Produzenten: Startseite & Produkt-Kategorieseiten, dann Ratgeber
⭐ lokal tätiges Unternehmen: Startseite für Unternehmensart + Ort, dann Standortseiten, dann Local Landingpages, dann Ratgeber
Und wann haben informative Keywords aka Ratgeber/Blog/Lexikon/… Priorität?
Immer dann, wenn…
✔️ es um Linkziele für den Linkaufbau geht
✔️ bereits alle SEO-relevanten kommerziellen Seiten perfektioniert wurden
✔️ der Fokus ein Content-Marketing-Ökosystem ist (= das Unternehmen will sich primär als die Anlaufstelle in der Nische positionieren)
🌐 Deutsch, Deutschsprachig, Deutschland, Österreich, Schweiz, German
Learn about Content Strategy for SEO! In this edition of Crawling Mondays we go through the topic with the experienced content specialists Shelley Walsh and Himani Kankaria, covering:
01:41 What is Content Strategy
05:46 The Main Content Strategies Mistakes
09:01 The Building Blocks of a Successful Content Strategy
15:21 Favorite Content Tools
— This edition of Crawling Mondays has been sponsored by ContentKing: Real-time SEO Auditing & Monitoring Platform, Check them out: https://www.contentkingapp.com/
Have you heard the term SEO but wondered what it stands for? Maybe you know it stands for “search engine optimization,” but do you know the actual value of SEO in marketing your business?
Imagine you need something — a product or service. What do you do? You Google it, right? Then, Google spits out a page of search results related to what you’re looking for so you can make a choice and proceed with your purchase.
Your website is a storefront in an online mall of infinite options. You have to be proactive to let customers know it’s worth stopping in. Email marketing gets new and returning customers through your digital doors.
In this course, you’ll learn a simple four-step process to kickstart your email marketing efforts; how to design and compose professional-looking marketing emails; some guidelines for managing email marketing logistics and tracking metrics, and how to use GoDaddy Email Marketing in Websites + Marketing.
GoDaddy links:
https://www.godaddy.com
https://www.godaddy.com/how-to
https://www.youtube.com/user/godaddy
https://www.instagram.com/godaddy
https://www.facebook.com/godaddy Tweets by GoDaddy
As the company empowering everyday entrepreneurs around the world, GoDaddy gives you all the help and tools you need to grow online.
SEO is a huge topic and can seem really complicated. But the factors that will have the vast majority of the impact on how your website ranks are pretty straight forward. In this webinar, I’ll explain those important SEO Ranking Factors and show you how to win with SEO.
Links
Quality Rater Guidelines: https://incomeschool.com/qrg
Core Web Vitals Video: https://www.youtube.com/watch?v=iLjAS27kt7g
Blogging System Video: https://www.youtube.com/watch?v=u8rDr3CnJSM
Link Building Video: https://www.youtube.com/watch?v=9-tu3BSCIe4
Timestamps
0:00 – The “Clean SEO” Approach
0:56 – What this approach does for us an out students
2:44 – SEO Overview
3:12 – Google’s Quality Rater Guidelines and SEO
5:06 – Google’s Top Ranking Factors
9:41 – Content Age
13:26 – Content Relevance
17:54 – #1 Blogging Mistake
20:16 – Search Analysis Overview and Examples
29:08 – Mastering On-Page SEO
31:58 – Snippet Optimization
34:39 – Writing Quality Content
36:48 – Technical SEO
44:50 – Off-Page SEO
45:35 – E-A-T
46:38 – YMYL Topics
47:59 – How to Build E-A-T
Have a question or idea for a video? Or maybe you want your site or a specific article reviewed. Let me know here: https://forms.office.com/r/9VYNvRUzaN
Check out Project 24: https://incomeschool.com/project24/?ref=45
Project 24 is our membership program that teaches you how to work toward replacing your current income with income from websites and YouTube channels in 24 months.
Also check out our stupid fast and crazy functional WordPress theme, Acabado. https://incomeschool.com/acabado
Also, our current recommendations for blogging, video, and podcasting gear, software, and other resources can always be found at https://incomeschool.com/tools
Have you seen us on Instagram yet? Add us to see what we’re doing behind the scenes: https://www.instagram.com/income.school/
Project 24 is a product of Income School LLC. Results mentioned are not typical. The trademark “Project 24” refers to the goal of some people to create a successful business in 24 months, but is not a promise or guarantee of that success. Many online businesses fail because, like any business, it requires hard work, skill, and dedication. Before making business decisions, consult financial and legal professionals licensed in your jurisdiction.
Something is about to change in social media. Are you ready for it? Hey everyone, I’m Neil Patel, and this will completely change social media marketing in 2022 if it already hasn’t.
Lots of companies couldn’t rely on foot traffic anymore to generate revenue because of the lockdowns and social distancing. This led to a huge explosion and demand for digital marketing and social media is one of the best channels for businesses to leverage.
Sprout’s Social’s 2021 index found that nine out of 10 consumers will buy from brands that they follow on social. 86% will choose that brand over a competitor and 85% will buy from that brand more often. So our competition is expected to grow, so as consumers willing to use this marketing channel to make buying decisions.
You can expect social media to get even more competitive over the coming year. And as companies start getting better and more competitive in social media marketing, you’ll have to compete for attention far more than before. So here are some things that you can do to compete on a level playing field.
According to Sprout Social, there are a few key factors that’ll differentiate you from your competition.
The first one is, to respond to customer service questions in a timely manner. You need to demonstrate responsiveness and answer the customers in a timely fashion.
Next, demonstrate an understanding of what they want and need. So what do people want and need? And as you go about creating content, you should keep customers in mind because it’s all about servicing them and providing stuff for them.
A good way to measure this is by looking at different content pieces and seeing which one gets the most engagement. Whether it’s the format, the message type itself, the content type, whether it’s video or text, it’s always good to see what stands out and gets more engagement. As you discover the types of content that tend to perform well, just do more of them.
Next, I want you to create more culturally relevant content. Today, we can see more and more brands creating content around cultural events that mobilized people’s attention like Black Lives Matter and the Me Too movement, and even some mainstream sports events like the Olympics.
You should be listening to what’s drawing your audience’s attention and create content that resonates with those topics. That includes putting out user-generated content because user-generated content is amazing. Do you want to spend all your time sitting in front of a keyboard writing content when other people can do it for you? That’s the example of user-generated content. I also want you to create educational content about the products or services that you’re offering. This is where this is the difference between selling and showing up. Look selling is great, but you want to show up and have that generate sales for you. When it’s about your product, it shouldn’t just be about, hey, let me go and sell this. It should be about educating and putting things first for others.
So it’s like, you want to tell people, hey, engage with me. Just like, I’ll tell you right now, check out my profiles. My Neil Patel ones on Instagram, my NP digital ones. And this is obvious, but when you tell other people to engage with you and brands forget to do this, you’ll get way more engagement from your audience.
And you should be actively engaging with them by answering their comments, their questions, even looking at their profiles and responding and engaging their webs on Instagram or Facebook, or even adding stories or tagging people. This will all help you do better.
► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/
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