content marketing

How to Grow Your SEO Traffic by Updating Your Old Content

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You write all this amazing content, and after putting in months and months of hard work, you start getting rankings, but then you fast forward a year. A year later, what happens? Your traffic starts going down. Today I’m going to teach you how to grow your SEO traffic by updating your old content.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
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With all the content out there, Google is going to rank the content that doesn’t just have the most links or the best on-page SEO. More importantly, they’re going to rank the content that has the best user experience. And usually that means that’s the content that is fresh, up to date and the most relevant. With one of my earlier websites, Nutritionsecrets I no longer own it. I was able to build up literally over 100,000 visitors a month.

And the main strategy that I use wasn’t just cranking out new content, it was continually updating and expanding my old articles to get them more and more traffic.

So how do you go and update your old content and figure out which pieces to update? Which ones not to update? And heck how do you know what parts to update and how it works? Do you just add a sentence? Do you add in paragraphs? Do you add in more images, videos? Well, I’m going to walk you through that right now step-by-step.

The first thing I want you to do is to log into Google Search Console. And when you log in, you go to your website, I want you to click that on the pages link. You’ll see that, right? It’s already highlighted here under or right next to the queries.

The next thing I want you to do is adjust your date range. And you’re already on the pages section of Google Search Console, and I want you to sort by the last 28 days over the previous year. And when you do that, it’ll show you the articles that were the most popular to least popular in the previous year.

Now, going through that list, what you want to do is look for the posts that have lost traffic.

So there’s quite a few terms that I was getting more traffic from. So what you’ll want to do is start Googling those terms to see who’s ranking above you.

So let’s Google schema markup. As you can see, there’s an article by Moz, there’s an article by Search Engine Journal, then there’s Schema.org. And what you’ll want to do is click on each of those articles and analyze them and say, “Huh, what did they have that I don’t? What is making their article better than mine?” And you want to take that information for all the sites that rank above you, and then you’re going to want to modify your content. And you do this by making yours better than there’s.

You also want to delete anything that’s irrelevant. If something doesn’t make sense anymore, delete it.

When you update the article, I want you to also update the publish by date, so searching engines know it’s updated. And don’t just think about word count, think about user experience. You need to do what’s best for the user and not obsess or worry about word count.

And lastly, I recommend that you don’t change your URL. If you want to change your URL, that’s fine but just 301 redirect the old URL to the new one. And once you update it, go back into Search Console, type in your URL in the search bar at the top, it’ll start fetching the page and then boom, request it for indexing, and then you’re off into the races and within 30 days you should start seeing increase in SEO traffic to that page. It literally is that simple.

Now, if you need help updating your old content, you can check out my ad agency, Neil Patel Digital or go to NPdigital.com. Or if you have any questions and you want to do it yourself, that’s great as well, leave a comment below, we’ll answer it, I’ll help you out, and I’ll try to do my best to grow your SEO traffic as well.

If you enjoyed this video, like it, share it tell other people about it. And again, if you have any questions just leave a comment below and I’ll answer and help you out. Thank you for your time.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

Google’s SEO shakeup hit hard. Here’s what changed. (December 2020 Core Update)

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The December 2020 Core Update by Google has dramatically shifted what bloggers are succeeding on Google, and which are not. In this video we explain what changed, and how those changes impacted independent site publishers.

Have you seen us on Instagram yet? Add us to see what we’re doing behind the scenes: https://www.instagram.com/income.school/

When you’re ready to start your business to earn online income, check out Project 24, our membership program that teaches you how to work toward replacing your current income with income from websites and YouTube channels in about 24 months. Check it out here: https://incomeschool.com/project24/?ref=45

Also check out our stupid fast and crazy functional WordPress theme, Acabado. https://incomeschool.com/acabado

Project 24 is a product of Income School LLC. Results mentioned are not typical. The trademark “Project 24” refers to the goal of some people to create a successful business in 24 months, but is not a promise or guarantee of that success. Many online businesses fail because, like any business, it requires hard work, skill, and dedication. Before making business decisions, consult financial and legal professionals licensed in your jurisdiction.

O QUE É SEO? Seu site na PRIMEIRA PÁGINA do Google (2020)

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Veja agora o Guia básico de SEO para colocar seu site na primeira página do Google
🤘 Inscreva-se para aprender TUDO SOBRE MARKETING DIGITAL
👉 http://bit.ly/assinar-rock-content

SEO significa Search Engine Optimization (Otimização para mecanismos de busca). É um conjunto de técnicas de otimização para sites, blogs e páginas na web. Essas otimizações visam alcançar bons rankings orgânicos gerando tráfego e autoridade para um site ou blog.

Se você possui estratégias digitais e ainda não domina o assunto, veja o nosso vídeo e entenda, de uma vez por todas, o que é SEO!

Quer aprender mais? Acesse os materiais complementares:

[EBOOK] SEO 2.0: O Guia Completo da Rock Content
→ https://goo.gl/ue5qqP

SEO Trends Brasil – Um estudo sobre as práticas de SEO no nosso mercado
→ https://goo.gl/CDox8V

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Quer acompanhar a Rock Content de pertinho?

blog: http://bit.ly/ytb-blog
instagram: http://bit.ly/ytb-insta
facebook: http://bit.ly/ytb-face
linkedin: http://bit.ly/ytb-linkedin
twitter: http://bit.ly/ytb-tt
pinterest: http://bit.ly/ytbe-pinterest
loja: http://bit.ly/loja-rock

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Quer conversar com a gente sobre propostas, parcerias ou qualquer outra coisa? É só chamar em: contato@rockcontent.com

Learn 80% of SEO in 9 Minutes Flat

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This is the definitive quick guide to understanding SEO in exactly 9 minutes. Learn exactly how to create a niche site, create content for it and succeed!

Have you seen us on Instagram yet? Add us to see what we’re doing behind the scenes: https://www.instagram.com/income.school/

When you’re ready to start your business to earn online income, check out Project 24, our membership program that teaches you how to work toward replacing your current income with income from websites and YouTube channels in about 24 months. Check it out here: https://incomeschool.com/project24/?ref=45

Also check out our stupid fast and crazy functional WordPress theme, Acabado. https://incomeschool.com/acabado

Project 24 is a product of Income School LLC. Results mentioned are not typical. The trademark “Project 24” refers to the goal of some people to create a successful business in 24 months, but is not a promise or guarantee of that success. Many online businesses fail because, like any business, it requires hard work, skill, and dedication. Before making business decisions, consult financial and legal professionals licensed in your jurisdiction.

7 Surprising Things that are NOT SEO Ranking Factors

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There are a lot of myths about what Google actually uses as a factor to rank your site. We thought it was time to do some busting and give you our take on several SURPRISING things that aren’t factors!

Have you seen us on Instagram yet? Add us to see what we’re doing behind the scenes: https://www.instagram.com/income.school/

When you’re ready to start your business to earn online income, check out Project 24, our membership program that teaches you how to work toward replacing your current income with income from websites and YouTube channels in about 24 months. Check it out here: https://incomeschool.com/project24/?ref=45

Also check out our stupid fast and crazy functional WordPress theme, Acabado. https://incomeschool.com/acabado

Project 24 is a product of Income School LLC. Results mentioned are not typical. The trademark “Project 24” refers to the goal of some people to create a successful business in 24 months, but is not a promise or guarantee of that success. Many online businesses fail because, like any business, it requires hard work, skill, and dedication. Before making business decisions, consult financial and legal professionals licensed in your jurisdiction.

SEO PARA REDATORES: tudo que você precisa saber em 2020

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Quer acompanhar as tendências de marketing digital para esse ano?

ASSINE NOSSO CANAL:

→ http://bit.ly/assinar-rock-content

Se você trabalha como redator para a Internet, já entende a importância do SEO, certo?

Estamos entrando em 2020 e o cenário de buscas no Google mudou muito, então fizemos esse vídeo para te mostrar quais são os conhecimentos que você precisa ter para escrever textos que geram resultados no Google!

Se interessou pelo assunto? Confira mais no nosso blog:
→ http://bit.ly/SEO-para-readatores

Email Marketing Explained

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Sell more with advanced email marketing tactics.

Visit our website at www.amplomedia.com to contact us and find out more about what we can do for YOUR message! We specialize in using motion graphics and animation for your marketing and communication needs.

Content Marketing Part 1 – SEO Unlocked – Free SEO Course with Neil Patel

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Today I’m going to be covering content marketing, part one. So we’re going to get into the fundamentals, and then the next lesson is going to go over step-by-step tactics that you need to implement to get results through content marketing.

RESOURCES & LINKS:
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Download the assets mentioned in this video: https://neilpatel.com/training/

SEO Unlocked Course Playlist: https://www.youtube.com/watch?v=Q_lySNxCag0&list=PLJR61fXkAx11Oi6EpqJ9Es4rVOIZhwlSG

Ubersuggest: https://neilpatel.com/ubersuggest/

QuickSprout: https://www.quicksprout.com/
Crazy Egg: https://www.crazyegg.com/
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Before we get started, I want to let you know, don’t look back and ask, “Why,” look ahead and ask, “Why not?” Because, as we cover content marketing, what you’ll find is, a lot of companies are asking, “Hey, why should I end up doing it?” Well, you should end up doing it because it produces results, and I have some stats to show you later on.

But before we get started, let’s look at the evolution of Google. What most people don’t know is Google does more than one algorithm update per day, and as they’ve gone around over the years, they’ve gotten smarter and smarter, where now, a lot of it is related to artificial intelligence, and they’re really able to predict what humans want.

So why is content marketing important? I’ll go over a few of the main bullet points.

Conversion rates are six times higher for adopters against non-adopters, it results into increased brand awareness, 91% of B2B marketers use content marketing, so it’s not just for B2C, it’s also for B2B as well. 27% of U.S. internet users now have ad-blocking installed, so you’re not going to get to as many people as you used to through ads, so content marketing is another way to attract more people. And if you adapt, you can win, it’s a great way to compete against the bigger corporations.

And that’s why I really got into it, is because when you have little to no budget, and you want to compete with the big guys, ads are expensive, but content marketing is a good solution for you. If you do this, it’ll also help you build trust and authority with your ideal audience, which generates quite a bit of sales.

When you’re doing content marketing, if you don’t understand you’re customer’s problems, you won’t do well. It’s all about finding the balance between the keywords that you want to target with your site, and the content.

When it comes to e-commerce, you need to know the journey, especially with content marketing, from discovering the potential problem to understanding it to then figuring out solutions, to the type of product that you want to test the solution against, comparing your brand with other brands for the same type of product.

You also want to search for discount codes, see if people are using content for that. You want to look for your product specifically, see if there’s good content around that, and then of course, creative applications for your product. And this one applies to innovative products specifically, right? And we’ll go over examples of that in the upcoming lessons.

And creativity is a huge component in doing well with content marketing. And with this formula, we found that even if you’re not that creative, you don’t have to worry, just following this formula will get you results.

So the first step in Franklins’ Law of Content Success is String Ideas. Well, you can grab your keyword ideas from the earlier modules that we covered in SEO Unlocked.

Now that you have some keywords, you want to first figure out who you are, because not every company is the same.

This is super-important, especially at the beginning, you don’t want to go off-brand, because yes, it may drive traffic, but if it’s off-brand, it probably won’t drive any sales, and this is both for B2B and B2C.

If you have little to no traffic, and you have a brand-new site where you’ve done little to no SEO, put in a competitor’s domain here, because when you add a competitor’s domain name, you’ll be able to see what’s working for them, and it’s a great place to start. This will take you to a page that shows you all the keywords that you’re getting traffic for, or your competition’s getting traffic for, and it’ll give you an idea, on the right side of the report, of who else is ranking, and it’ll give you the essence of, all right, how much traffic can I get if I ranked higher, is this keyword representative of my brand, will it work well?

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #ContentMarketing

How To Steal Your Competitors’ SEO – Best SEO Tips Ever

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Search engine optimization is the #1 skill for driving massive traffic from Google. & this is the #1 SEO trick, EVER!

Whether you are an affiliate marketer or a content marketer building a membership program… It is irrelevant.

You can use this SEO tip whether you are selling physical products, Digital Products, services, etc.

the one important component is that you have your own blog that you are building… If you don’t yet have your blog set up, my free “how to start a blog” tutorial is here: https://www.milesbeckler.com/how-to-start-a-blog/

This is a deep competitor analysis process that allows you to isolate your competitors search engine optimization from and on page perspective so you can replicate what’s working for them while improving the content.

This combination of improved content and replication of the exact on page SEO that Google is showing you it likes is how you rank number one for your target keyword phrases.

If you are new to the world of search engine optimization, I have a couple of blog posts that I highly recommend you read next,

First is the complete beginner’s guide to SEO: https://www.milesbeckler.com/seo-basics/

And the more advanced guide where you can learn everything you’ll ever need to know about SEO in one post: https://www.milesbeckler.com/learn-seo/

And the best free search engine optimization class on YouTube is here: https://www.youtube.com/watch?v=A8EI6JaFbv4

in addition to these blog posts and videos that will teach you SEO, I have a variety of videos that will show you step-by-step how to execute each and every step within a comprehensive SEO strategy.

my free keyword research process is here: https://www.youtube.com/watch?v=0r_HMKDxpK0

The pro level keyword research process is revealed in this video: https://www.youtube.com/watch?v=hOou986Tk1E

It is important to learn how to create search optimized content fast as well, as shown in this video: https://www.youtube.com/watch?v=sDl16D71riQ

If you are doing affiliate marketing Be sure you check out my free guide to affiliate marketing in 2020 https://www.youtube.com/watch?v=yVQneGsDOlc

And get my template on how to write affiliate marketing review posts fast: https://www.youtube.com/watch?v=khLXlseXffs

And finally, if you read all the way down to the bottom… you can copy all of these links above and save them in a notepad so you can watch the videos next.

right now going on a binge of learning new skills and understanding exactly how to grow a website online that generates traffic and revenue is one of the most valuable things you can do with your time…

Let me know in the comments if you made it till the end 😉