Email Campaigns 101

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Have you ever wondered how to write an email campaign?

Even if you have a good grasp on writing email copy, planning (and executing) an entire email sequence can be a daunting task, so we wanted to lay out exactly what new copywriters should know about writing an email sequence.

The short version is this: Just like all copywriting, a good email sequence takes into account both what messages the audience has already seen and their awareness of the product to drive them towards desired actions.

We also get into some more advanced tactics (like behavioral marketing) that you should be aware of if you want to set yourself apart from other beginner copywriters.

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Copy That! is hosted by Alex Myatt, Rod SatterwhiteLindsey Hough, and Sean MacIntyre.

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Want to score clients and close more gigs? Watch our DEFINITIVE Guide to Selling Your Services As a Copywriter: https://www.youtube.com/watch?v=0aoR6cFM66M
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Email Marketing Tutorial: 3 Emails To Turn New Leads Into Raving Fans

3 Emails That Will Make Your New Leads FALL IN LOVE With You
Signup To Get My Proven A.I.M. Indoctrination Sequence ►► https://www.alexcattoni.com/posse

How do you communicate with brand new leads to increase engagement, deliverability and long-term sales?

An indoctrination sequence is the first few emails you send to new leads to welcome them to your community, build rapport and let them know how you can help.

Your indoctrination sequence is hugely important because this is when prospects’ awareness of your brand is highest and the problem they need solved is top of mind…The goal of your indoctrination sequence is to AIM your prospects in the right direction.

It’s really like a first date — you want to make sure that you make a good enough impression that they want to see you again and again and again.

Watch this email marketing tutorial to learn my personal and proven 3-step indoctrination sequence for turning fresh leads into forever fans.

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