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Create conversion-ready emails with HubSpot’s free email tools. Powered with HubSpot’s free CRM tools, you’ll get access to valuable contact insights, so you can deliver personalized emails your recipients will love. Join Jorie Munroe as she walks through on how to send better emails with HubSpot.
Timestamps:
00:00 Introduction
00:21 Get Started with HubSpot’s Email Tool
03:35 Email Templates
04:35 Email Drag-and-Drop Editor
05:08 AI Generate Images
05:45 Emails: AI-Assisted Copywriting
06:17 Email Personalization
07:03 Email Marketing Settings
07:53 Email: Send and Schedule Settings
09:19 Email Automation
You can watch the full HubSpot Marketing Hub Tutorial For Beginners video here: https://youtu.be/68mC70jSbek
About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
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Email marketing is often looked over in favour of more flashy new channels, but it’s a really powerful tool to connect with customers past, present and future.
In fact, email marketing generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.
In this video, we’ll share the top tips and tricks for email marketing to achieve awesome growth.
If you enjoyed this talk, give us a like, comment, and subscribe for more.
See you next time!
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Email marketing is often looked over in favour of more flashy new channels, but it’s a really powerful tool to connect with customers past, present and future.
In fact, email marketing generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.
In this video, we’ll break down how to set up an email marketing strategy that works with your other marketing strategies to achieve awesome growth.
You’ll need to be strategic at every step of the process, so here’s what to do, and what not to do…
LIST OF RESOURCES
____________________________________________
Resources mentioned in the Video: https://hubs.la/Q014_sML0
____________________________________________
The Do’s:
Do: A/B test your emails
According to Litmus, Brands that always include an A/B test in their emails generate an ROI of 48:1 on email marketing.
Do: Optimize for mobile
More than half of global web traffic comes from mobile phones (Statista) and nearly 1 in 5 email campaigns is not optimized for mobile devices.
Do: Remember who you’re talking to
Nobody likes getting bombarded with irrelevant information. The great thing is that with all the data at your fingertips these days, it’s never been easier to segment your database and send impactful, relevant communication to the people who want to receive it.
Do: Lead with value
Make sure whatever you’re sharing provides immediate value to the recipient.
Do: Automate
This ‘Do’ is one of the most important, growth-wise. Make sure you’re leveraging the most convenient tools and platforms to do the heavy lifting for you.
The Don’ts:
Don’t: Forget to follow up
Whilst there’s value in the occasional one-off email, you should really be contextualising every email you send with your wider marketing strategy.
Don’t: Spam
This should go without saying, but firing out frequent, irrelevant, unhelpful emails is spammy. It’s not just annoying for the people you’re emailing, either.
Don’t: Get sloppy
Once you’ve sent an email, it’s gone. Spelling and grammar mistakes happen (it’s only human!) but they shouldn’t make it to the final product.
Don’t: Break the law
Again, this should go without saying, but when it comes to email marketing, a lot of companies are still acting like we’re in the Wild West.
Don’t: View email as a standalone channel
It’s so important to integrate your email strategy with the rest of your marketing and sales efforts.
____________________________________________
That’s it for our round-up of the do’s and don’ts of email marketing.
The main thing to keep in mind is value, value, value!
Use all the data and tools at your fingertips for a growth-driven approach, and make sure your customer’s needs are always central to your strategy.
If you enjoyed the video, make sure to hit the LIKE button and subscribe for more of the same!
——————————————————-
We’re here to empower you with the digital skills you need to adapt, grow and succeed in a rapidly changing world.
Check out our blog for articles, reports, resources and webinars.
→ https://hubs.la/H0VHlcs0
On-demand courses
→ Digital Marketing Certificate: https://hubs.la/Q011VZnM0
→ Growth Marketing Certificate: https://hubs.la/Q011VZHH0
→ Data Fundamentals Certificate: https://hubs.la/Q011V-0x0
→ Business Analytics Certificate: https://hubs.la/Q011W10G0
→ Data Visualisation & Storytelling Certificate: https://hubs.la/Q011W1pr0
→ Digital Leadership Certificate: https://hubs.la/Q011W2h-0
Ready to transform your workforce? Here are our corporate solutions for growth, innovation and data capabilities.
→ https://hubs.la/H0VHz7W0
You can also follow us on Social Media here for even more learning materials:
LinkedIn: https://www.linkedin.com/school/growth-tribe/
Instagram: https://www.instagram.com/growthtribe/
Facebook: https://www.facebook.com/GrowthTribeIO
Twitter: https://twitter.com/GrowthTribe
Watch our video to get a quick and simple overview of the best practices for email marketing.
We’ve covered all 4 key stages that will help you grow your mailing lists and boost open rates!
Bitrix24 comes with free email marketing tools. Follow this link to learn more: https://www.bitrix24.com/~3ekJ8
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👉 Follow us on Instagram https://www.instagram.com/bitrix24/
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Marketing Cloud Email Studio is the leading enterprise email marketing platform, allowing marketers to deliver intelligent, personalized messages at scale. #Salesforce
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About Salesforce:
Salesforce is a customer relationship management solution that brings companies and customers together. It’s one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.
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