deliverability

How to Master Email Marketing: Achieve 50% Opens & Grow Your Audience | Des Brown | Glasp Talk #47

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This is the forty-seventh session of Glasp Talk!
Glasp Talk delves deep into intimate interviews with luminaries from various fields, unraveling their genuine emotions, experiences, and the stories behind them.

Today’s guest is Des Brown, a dynamic force in digital marketing who currently serves as Commercial Lead at Prebo Digital, one of Africa’s top performance agencies. He’s also the founder of Email Expert Africa, a thriving community empowering solopreneurs, creators, and businesses to master the art of email marketing. Drawing on more than a decade of hands-on experience in digital strategy, marketing operations, and client success, Des brings a treasure trove of insights into building impactful email campaigns that truly resonate.

In this interview, Des shares firsthand how he helps brands achieve high delivery and deliverability rates, craft personalized emails that keep audiences engaged, and strategically time mailings for maximum click-through. He explains re-engagement best practices to rekindle inactive subscribers, outlines how to harness AI for segmentation, and underscores why a solid technical setup—SPF, DKIM, and DMARC—is essential for hitting the inbox. Des also candidly talks about balancing brand growth on platforms like LinkedIn with the long-term power of email, and how consistent, audience-first communication fosters trust and loyalty.

Tune in to discover how to optimize your email marketing efforts, whether you’re just starting or looking to refine an existing approach. By putting your subscribers first and consistently delivering value, you’ll learn how to generate strong engagement, nurture lasting customer relationships, and scale your digital presence across borders. Enjoy the conversation!

Follow Des Brown on social:
X: https://x.com/emailexpertAFR
LinkedIn: https://www.linkedin.com/in/desbrownsa/
Website: https://www.emailexpertafrica.com/
Linktree: https://linktr.ee/emailexpertafrica

Read the transcript:
https://blog.glasp.co/how-to-master-email-marketing-achieve-50-opens-grow-your-audience-des-brown-glasp-talk-47/

Read the summary:
https://glasp.co/youtube/p/how-to-master-email-marketing-achieve-50-opens-grow-your-audience-des-brown-glasp-talk-47

Avoid Spam Filters: Tips for Adding Email Marketing to Your Real Estate Business

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In this informative episode of ‘Rethink Real Estate,’ host Ben Brady is joined by Chris Cochran, the Director of Marketing for Harcourts Auctions, to explore the intricate aspects of email marketing strategies in real estate. They delve into the challenges and solutions for preventing emails from being flagged, ensuring emails reach their intended recipients effectively. Chris offers deep insights into the technicalities of email systems, such as DKIM settings and the importance of warming up email domains to maintain a healthy sender reputation.

The conversation covers practical tips for real estate professionals on how to manage large databases without triggering spam filters, strategies for segmenting email lists, and the benefits of consistent, value-driven communication to enhance open rates. They also discuss how to handle bounced emails and the significance of using analytics to monitor email performance.

Timestamps & Key Topics:

[00:00:00] – Introduction to Challenges in Email Marketing for Real Estate
[00:01:25] – Chris’s Expertise on Avoiding Email Flags
[00:02:28] – Technical Explanation of Email Authentication and Health
[00:04:07] – Best Practices for Email List Management and Engagement Strategies
[00:06:03] – The Impact of Domain Reputation on Email Deliverability
[00:07:45] – Techniques for ‘Warming Up’ Email Domains
[00:09:00] – How to Scale Email Campaigns Without Being Flagged
[00:10:30] – Tools for Ensuring Email Validity and Reducing Bounce Rates
[00:12:16] – The Role of Smart Lead in Email Strategy
[00:13:54] – Optimizing Email Open Rates Through Effective Content Strategies
[00:16:00] – Transitioning from Marketing Emails to Personalized Communication
[00:18:26] – Identifying When Your Email is Flagged and How to Respond
[00:19:20] – Diversifying Marketing Approaches to Reduce Dependence on Email

🔗 Related Resources Below:

🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com

🔗 Connect with Ben Brady and Harcourts Auctions: ⁣https://www.facebook.com/Benbradyharcourts⁣ ⁣https://www.linkedin.com/in/ben-brady-0b223517⁣ ⁣https://www.instagram.com/harcourtsauctions⁣ ⁣https://www.facebook.com/HarcourtsAuctions

Subscribe for more insights, and don’t forget to like, follow, or subscribe on your preferred platform. Leave your thoughts or questions in the comments below to engage with us and our guest!

Email Deliverability (why your email marketing is failing)

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🔥 🚀 Coaches, Consultants And Service Businesses 🔥 🚀
FREE Training Reveals: The 5-step ‘selling system’ we use to flood businesses with 50+ high-value clients in 42-days or less.

👉 Check out the FREE training here: https://bit.ly/3enuCpp ✅

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Sabri Suby and Richard Grove going deep into the keys to writing effective emails that will actually get opened.

There are so many reasons to fail your email marketing campaign. We all know that many email marketing campaigns are failing and not open that they expect because they do not go into it with the mindset that their audience is expected. So in this conversation, I give a speech on how to write an email that open and the conversation rate will increase 2x. So If you understand that your email marketing never drives the lead that you want then you have recheck your overall email marketing campaign and find out the reason because you are probably making one of the mistakes that plague so many entrepreneurs. Let’s watch this email hack video and discover the best way to write emails that open.

Hope you enjoyed this video. Make sure that you click the like button and video share with your friends and the nearest one who also interested to learn why your email marketing is failing. We’re dropping a video on YouTube every other day. Don’t forget to subscribe to my channel and click the bell icon for instant notification when new video published.
And if you’ve got any questions about any of the content that I covered in this video, just leave a comment with the hashtag “heysabri” in the comment section.

👉 Subscribe to my channel: https://bit.ly/3jo3TML
👉 Website: https://kingkong.com.au/ ✅
✅ Find me on
👉 Instagram: https://www.instagram.com/sabrisuby/
👉 Facebook: https://web.facebook.com/sabrisubyofficialpage

Check out more videos you may like.

Email Marketing: How To Increase Email Engagement ( Email List Secrets )
↪https://youtu.be/7_PZCs7t4Jw

How To Write An Email Follow Up Sequence #HEYSABRI
↪https://youtu.be/BiMBbwGKhJg

How To Become A Clean Thinker (And Solve Even The Most Complex Of Problems)
↪https://youtu.be/zFRZNU76y-E

Branding, Distribution and The Blurred Lines Between
↪https://youtu.be/gK9ApPh0M4o

The Difference Between Selling And Closing (Extremely Powerful)
↪https://youtu.be/9QVqkw6TEQI

#EmailHacks #EmailMarketing #SabriSuby #HowToSale #SalesCall #ColdCalls #KingKong #DigitalMarketing #KingKongAgency #SellLikeCrazy