digital marketing – Page 13

The Best Email Marketing Tips For Clothing Stores [2023]

February 25, 2023 by Admin

If you’re running a clothing store, it’s crucial to prioritize profitability in order to remain competitive and avoid going out of business. In this video, I’ll be sharing a proven email marketing strategies that we use with our clients and group coaching members to drive sales and increase revenue. As always, drop your questions below.
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00:00 Introduction
00:10 – What are email automation and flows?
02:20 – How to segment emails for better results?
03:48 – How to grow your email list?
05:54 – What’s new in Klaviyo?
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👨🏻‍🏫 If you’re a clothing boutique or apparel brand store owner who wants to know the 5 keys to successfully growing and scaling your business, we created a free 15-minute training where you can get instant access.
►https://www.optimizedstoreowner.com/ecomm-training

🔗 Schedule a FREE personalized strategy session to scale your online store.
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► Grab the mini-course https://www.websiteafterlaunch.com/website-after-launch1628021970601?utm_medium=social&utm_source=youtube&utm_campaign=organic

🛍 Clothing Store owner? Join our free online community
►https://www.facebook.com/groups/optimizedstoreowner

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🎧 Subscribe to the Optimized Store Owner Show Podcast
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TOP Marketing Trends You Need To Know In 2023 (TIPS, TRICKS & TECHNOLOGY)

February 20, 2023 by Admin

Here’s the link to check out GetResponse now: http://bit.ly/3HYpkBC

So I’ve been looking into my crystal ball to see what business and marketing trends are going to deliver the best results this year and I’ve come across some things that are pretty obvious

…and others that are making me rethink my entire marketing strategy.

So let me show you what I’ve found, and what I believe are going to be the best business and marketing strategies to invest your time, money, and energy

🚀 Get FREE access to “The One-Page Marketing Cheatsheet” here: https://adamerhart.com/cheatsheet

So, let me show you how it’s done.

#marketing #digitalmarketing #marketingstrategy

***PS – Whenever you’re ready, here are the 2 best ways I can help you…
1) The One-Page Marketing Cheatsheet: https://adamerhart.com/cheatsheet
2) Join The Digital Marketing Academy here: https://adamerhart.com/academy

***Let’s Connect:
Website: https://adamerhart.com
Instagram: https://www.instagram.com/adamerhart
TikTok: https://www.tiktok.com/@officialadamerhart
YouTube: https://bit.ly/2HxjQRa
Facebook: http://facebook.com/officialadamerhart
Twitter: http://twitter.com/adamerhart

THIS is the biggest social media opportunity in 2023 (DON’T MISS OUT)

February 10, 2023 by Admin

Check out HubSpot’s Free Social Media Content Calendar here: https://clickhubspot.com/smm

What if I told you that social media has changed forever, and it’s never going back.

And if you’re a business owner, entrepreneur, marketer, or creator, then you have every right to be concerned.

Because what started as a slow drip in how the social platforms started changing and favoring certain kinds of content over others has turned into a full blown flood that’s drowning everything that doesn’t align with this new style of content in it’s path.

And it’s leaving a lot of people scared, confused, and not sure what they should do to get social media to work for them.

So, let me show you how it’s done.

🚀 Get FREE access to “The One-Page Marketing Cheatsheet” here: https://adamerhart.com/cheatsheet

#marketing #digitalmarketing #marketingstrategy

How Neil Patel Built a 9-Figure SEO Agency

January 26, 2023 by Admin

In this exclusive interview, SEO expert Neil Patel discusses how he grew NP Digital into a 9-figure ad agency.

Neil shares his insights on building a strong brand and developing a comprehensive digital marketing strategy. He also provides actionable tips for scaling and growing a business and attracting and retaining top talent.

Whether you’re an entrepreneur or a marketer, you’ll want to watch this video to learn from one of the most successful digital marketers in the industry.

Don’t miss it!

Subscribe: http://www.youtube.com/channel/UCNEsahyXxNJvYNsMhru-UzQ?sub_confirmation=1

Neil’s Channel: https://www.youtube.com/@NeilPatel/

Measuring Email Performance – Email Marketing Metrics Explained

January 20, 2023 by Admin

Email marketing best practices help you plan content that aligns with what your customers want and need. But people will surprise you. You need to measure your campaigns’ success to get the most bang for your buck. In this video, we’ll introduce five important email metrics to track and share the industry standards for each metric. We’ll also discuss ideas for improving email metrics when yours fall short.

0:00 How to measure your email performance
0:19 Measuring email open rate and views
1:00 What is a bounce rate?
1:24 What is an email click through rate?
1:54 What is a unsubscribe rate?
2:24 What is the email spam rate?

As the company empowering everyday entrepreneurs around the world, GoDaddy gives you all the help and tools you need to grow online.

#GoDaddy #EmailMarketing #BusinessEmail #EmailMarketingTips #EmailMarketingStrategy #EmailMetrics #OpenRate #EmailOpenRate

This is KILLING Your SEO Strategy (Here’s How to Fix It)

January 8, 2023 by Admin

Your website has to provide users with a high-quality experience, or they will 100% seek out a different website. Here’s how you can optimize your UX so that you can kick your SEO strategy into high gear.

RESOURCES & LINKS:
____________________________________________

Ubersuggest: neilpatel.com/ubersuggest
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If you could avoid one SEO mistake, what would it be? Now, there are tons of big no-nos when it comes to SEO. The more obvious red flags that can actually get you penalized include things like keyword stuffing, using a ton of duplicate content, buying backlinks, and things like that. But there’s one major issue I see a ton of newbies make and it’s probably not the one you think, of because when people think of SEO, they think of keywords, backlinks, meta descriptions, and things like that. The thing I see that people look over all the time that’s killing their SEO strategy is not optimizing their UX. See, search engines don’t just evaluate webpages based on the keywords you use or how many backlinks you have.

Tip number one, optimize your page speed. 88.5% of visitors leave a website because of slow load time. Just imagine, you pick up your phone, you go to do a Google search, you click on a result, one second, two seconds, three seconds, still not loaded, four seconds, five seconds, six seconds, halfway loaded, seven seconds, eight seconds, nine seconds, fully loaded. That’s a long time. You’re going to leave the site. Make sure your code is clean using a CDN, which is a content delivery network, so that way your website is on servers all over the web.

Tip number two, optimize your images and content. Updating and republishing old blog posts with new content and images can increase traffic by as much as 106%. According to HTTP Archive, images make up an average of 21% of a total webpage’s weight, so make sure that you’re compressing the images, not in size, I’m talking about file size, so not in dimensions, but more so file sizes of where you want to compress ’em, and when you update your content, optimize your images, make sure that they’re images on what people are looking for, you’re going to be much better off.

Tip number three, make sure your headlines are perfect. 36% of SEO experts said that the headlines were the most important SEO element. David Ogilvy always used to say, “80 cents on the dollar spent on the headline.” So you got to make sure that your headline is amazing, and there’s a lot of stats out there that show this. Eight out of 10 people read a headline, two out of 10 people read the rest of your content. So you got to really focus on the headline and make it catchy. What I like doing is running A/B tests using paid ads with different headlines to figure out what people like the most.

Tip number four, simplify your website’s navigation. 84.6% of web designers believe that crowded web design is the most common mistake made by small businesses, and look, simplify your navigation, simplify what’s on a page, remove unnecessary elements, it just makes things easier for people to navigate. If you’re not sure if you’re making things simpler or worse, you can always use analytics tools like Crazy Egg which shows you where people click. You can also survey ’em, and on top of that, if you want to do a lot of user testing, check out usertesting.com which can also give you more feedback.

Tip number five, improve your mobile experience. Google recently reported that 60% of searches are completed on your phone. That’s a lot. How’s your mobile experience? Is it amazing, is it bad? Majority of the people that visit your website eventually, if not already, will be from mobile devices. Look at a lot of social networks that you use, Instagram, Twitter, TikTok. Where do you find them? Mobile devices. It’s super important that you optimize your site to be responsive so that way your website can expand if someone has a big desktop computer, a laptop, an iPad, a small mobile phone, or a big mobile phone, a responsive design adapts so that way it fits all these devices.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

How To Build An Email List | 8 Email Marketing Tips For Beginners

December 28, 2022 by Admin

Build an email list now with our FREE Email Marketing Tools: https://clickhubspot.com/par

An email list is one of the most important assets an online marketer can have. In this video, you will learn eight tips on how to build an email list that will help you grow your business.

🛠 Resources:
• Email Marketing Course: https://clickhubspot.com/i0n
• How to Build an Email List from Scratch: https://clickhubspot.com/a7h
• 39 Simple Ways to Grow Your Email List: https://clickhubspot.com/zlp
• Blog Ideas Generator: https://clickhubspot.com/145
• How to Run a Social Media Contest: https://clickhubspot.com/xdw

📔 Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses

📔 Favorite Free Certification Courses:
• Digital Marketing Certification:
https://clickhubspot.com/od6
• Social Media Marketing Course:
https://clickhubspot.com/Social-Media-Certification
• SEO Training Course:
https://clickhubspot.com/SEO-Training-Course
• Inbound Course: https://clickhubspot.com/Inbound-Certification
• Inbound Marketing Course:
https://clickhubspot.com/Inbound-Marketing-Certification
• Email Marketing Course:
https://clickhubspot.com/Email-Marketing-Certification
• Inbound Sales Course:
https://clickhubspot.com/Inbound-Sales-Certification
• Taking your Business Online Course:
https://clickhubspot.com/Business-Online

Video Chapters:
Intro: 0:00
Free HubSpot Email Marketing Tool: 0:24
Is Email Marketing Better Than Social Media? : 0:40
Encourage Subscribers: 1:08
Segment Your Lists: 1:32
Segmentation ROI 1:52
Record A Video Course: 2:00
Create A Blog: 2:52
How To Create A Blog: 3:17
HC Ad: 3:31
Offer Free Tools : 3:48
Create An Online Contest: 4:16
Offer Gated Content 4:35
Clean (Scrub) Your Email List: 4:58

About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. Today, thousands of customers around the world use HubSpot’s powerful and easy-to-use tools and integrations to attract, engage, and delight customers.

⚠ Disclaimer:
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.

#HubSpot

Why Your Social Media Strategy Doesn’t Get Any Engagement

December 25, 2022 by Admin

Why Your Social Media Strategy Doesn’t Get Any Engagement. One of the most common issues is that businesses are using social media without a real plan. Social media is a game of strategy that needs to be planned and mindful. During this video, I dive into seven reasons why your social media presence isn’t driving any engagement.

RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

Why your social media strategy doesn’t get any engagement. There are 4.59 billion users on social media according to Statista. So, why isn’t your strategy getting any engagement? Every brand, organization, and person out there has a profile. But even though just about everyone and their mother is familiar with social media, they don’t usually have the right mindset when it comes to driving growth.

One of the most common issues that I see all the time is that businesses using social media, are using it without a real plan. Social media isn’t a roulette table. It’s a game of strategy, planned mindfully. So let’s dive into seven reasons why your social media presence isn’t driving any engagement.

Reason number one, your content isn’t optimized. Not every strategy works on every platform. What might work on Twitter, might not work on Facebook. For example, on LinkedIn, we find that we get the most amount of followers and engagement when we create content that’s on LinkedIn, without a link going back to our website. You got to see what works for each and every single platform. Adapt your strategy, and then, post content for each of those platforms.

Reason number two, your content calendar needs an update. According to Sprout Social Index, 74% of consumers think just one to two posts a day is ideal for brands. At a minimum, you need to be posting daily on every single platform that you’re on. Because of the way these algorithms work, no matter how often you post, all your followers are never going to see your content. But if you post at least once or twice, there’s a good chance that a large chunk of your followers will at least see your content. And a good content calendar will help you with this.

Reason number three, you’re not using a cross-channel approach. The average social user is active on six different platforms a day, and spends 2.5 hours a day, engaging on social media. So the more they’re online, the more they should see your brand.
Reason four, you’re not adding a call to action. The average click-through rate on social ads is only 1.3%. Why? Because most brands don’t prioritize having a sensational call to action in their posts. Something that actually drives users to complete that next step. So not only do you need to have a call to action, but it needs to be related to that video, post, or image.

Reason five, your posts are all text. Do you know what people love to look at? Pictures. In fact, 68% of social media users prefer images to text-based posts. And it’s not just images. Why not use videos? You know, they say a picture says a 1,000 words. I say a video says 10,000 words. A video not only can really nail down the point that you’re trying to describe.

Reason six, you’re posting at the wrong time. According to a Hootsuite analysis of over 30,000 social posts, the most effective time to post is at 10 a.m. on Tuesdays, Wednesdays and Thursdays.

Reason seven, your customer service approach is lacking. Poor customer service is the primary reason consumers unfollow brands on social media. And it’s not just about saying, “Hey, I want to help you because “I want you to buy my product or service.” You want to help people because you care. You want to genuinely help them get the results. And the only way you really end up doing that is by taking the extra step, and just really helping people out, whether they can afford your service or product, or not. You do this because you care.

Now, if you enjoyed this video, like it, share it, tell other people about it. If you need help with your social media marketing, check out my ad agency, NP Digital. We were voted agency of the year. If you also have any questions, leave a comment below, I’m here to help.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #DigitalMarketing

How to Optimize Your PPC Landing Pages for SEO

December 18, 2022 by Admin

How to optimize your PPC landing pages for SEO. Do you think SEO is its own thing and offers independently from other marketing channels? Think again. Working with different stakeholders in different divisions and aligning your marketing efforts together is the only way to unlock massive amounts of traffic, which means you need to start thinking about how your PPC landing pages can be vastly improved by incorporating SEO into the mix.

RESOURCES & LINKS:
____________________________________________
Ubersuggest: https://neilpatel.com/ubersuggest/
____________________________________________

Landing pages are absolutely essential in your marketing strategy. Their average conversion rate is 9.7% According to HubSpot. Companies with 31 to 40 landing pages get seven times more leads than those with only one to five landing pages according to HubSpot. There are definitely parts of a landing page that you can’t afford to overlook. Markers see a 4.42% drop in conversions for every second of delayed low time for their landing page.

Another thing that can hurt your conversion rates is including more than one offer. That can decrease your conversion rates by roughly 266%. Gives people analysis process, which one should I choose? But maybe the most important one, you need to optimize your PPC landing page for SEO. Seems funky, right? After all SEO, PPC, one’s organic, one’s paid, but look combining them can actually have some major benefits with the performance of your landing pages.

Now, if you think about it, every page that has index in search needs to be optimized for search. Creating a PPC landing page without considering SEO can mess with your performance in two notable ways. If there’s a PPC version of existing SEO page, the former could definitely jeopardize a performance of the ladder.

Google’s reset helpful content update means that a PPC landing page with low word and minimal content can actually affect the overall performance of your website, even the pages that have been optimized previously For SEO. Long story short, you need to optimize your PPC landing pages for SEO if you want them index, and here’s how you do that.

Now, if you want my team to just do all this for you, check out my ad agency, NP Digital. If you enjoy this video, like it, share it, tell the people about it, subscribe to the channel, and if you have any questions, leave a comment below. I’m here to answer them and help you out.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#ppc #landingpage #seotips #seo2023