digital marketing

9 top tips to master email marketing

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Email marketing is often looked over in favour of more flashy new channels, but it’s a really powerful tool to connect with customers past, present and future.

In fact, email marketing generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.

In this video, we’ll break down how to set up an email marketing strategy that works with your other marketing strategies to achieve awesome growth.

You’ll need to be strategic at every step of the process, so here’s what to do, and what not to do…

LIST OF RESOURCES
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Resources mentioned in the Video: https://hubs.la/Q014_sML0

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The Do’s:

Do: A/B test your emails
According to Litmus, Brands that always include an A/B test in their emails generate an ROI of 48:1 on email marketing.

Do: Optimize for mobile
More than half of global web traffic comes from mobile phones (Statista) and nearly 1 in 5 email campaigns is not optimized for mobile devices.

Do: Remember who you’re talking to
Nobody likes getting bombarded with irrelevant information. The great thing is that with all the data at your fingertips these days, it’s never been easier to segment your database and send impactful, relevant communication to the people who want to receive it.

Do: Lead with value
Make sure whatever you’re sharing provides immediate value to the recipient.

Do: Automate
This ‘Do’ is one of the most important, growth-wise. Make sure you’re leveraging the most convenient tools and platforms to do the heavy lifting for you.

The Don’ts:

Don’t: Forget to follow up
Whilst there’s value in the occasional one-off email, you should really be contextualising every email you send with your wider marketing strategy.

Don’t: Spam
This should go without saying, but firing out frequent, irrelevant, unhelpful emails is spammy. It’s not just annoying for the people you’re emailing, either.

Don’t: Get sloppy
Once you’ve sent an email, it’s gone. Spelling and grammar mistakes happen (it’s only human!) but they shouldn’t make it to the final product.

Don’t: Break the law
Again, this should go without saying, but when it comes to email marketing, a lot of companies are still acting like we’re in the Wild West.

Don’t: View email as a standalone channel
It’s so important to integrate your email strategy with the rest of your marketing and sales efforts.

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That’s it for our round-up of the do’s and don’ts of email marketing.

The main thing to keep in mind is value, value, value!

Use all the data and tools at your fingertips for a growth-driven approach, and make sure your customer’s needs are always central to your strategy.

If you enjoyed the video, make sure to hit the LIKE button and subscribe for more of the same!

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Top 7 Email Marketing Tools To Automate Emails & Get Clicks!

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Automate emails and get clicks for FREE with our Email Marketing Tools https://clickhubspot.com/6uw

Creating and managing emails is one of the biggest responsibilities in any marketing strategy. On average, every $1 spent on an email marketing strategy can return up to $38! It can also take up more time than you might want. In this video we’ll explore tools to help you automate your email marketing strategy and free you up to doing the things you really want to do.

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⚠ Disclaimer:
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.

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Email Marketing for High Ticket Clients #Shorts | Growth Hack

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Want to learn Digital Marketing Growth Hacks? Watch this series. I have shared lot of growth hack that can a digital marketer use to grow his or clients business. #GrowthHack #Shorts

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Why Market Your Business with Email? Importance of Email Marketing | Dopinger

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In this video, we will talk about the importance of email marketing. Why market your business with email? So, here we go!

Check our SEO & Digital marketing blog; https://www.dopinger.com/blog/direct-mail-marketing
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Email marketing has been one of the most effective forms of marketing campaigns since its inception. It is a highly effective strategy often aimed at upselling to individuals who have already purchased one of your products, but it is widely used in other applications.

The Best Ways to Build a Mailing List A mailing list is a crucial tool of any email marketing campaign as it contains the recipients for your campaign. Unfortunately, if the people you send the email campaigns to are not within your target audience, the likelihood of success is slim to none. However, there are ways to help ensure your mailing list is full of potential customers with a higher chance of wanting your product or service. Below are several strategies for improving your mailing list.

00:00 Why email marketing is important?
00:31 What is Email marketing?
00:43 How to start an email marketing campaign?

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SEO Marketing || SEO Marketing Strategy

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Have you heard the term SEO but wondered what it stands for? Maybe you know it stands for “search engine optimization,” but do you know the actual value of SEO in marketing your business?

Imagine you need something — a product or service. What do you do? You Google it, right? Then, Google spits out a page of search results related to what you’re looking for so you can make a choice and proceed with your purchase.

Email Marketing for Musicians: Beginners Guide

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Links for Email Marketing Services:
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Social media platforms are a great way to communicate with fans. While it’s still very important to keep your channels flowing with great quality content; email marketing is the most effective way to get fans to make an action. 

01:36 – Have A Purpose & A Goal
03:39 – Sign Up To An Email Marketing Service
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THIS Will Completely Change Social Media Marketing in 2022 (If It Hasn’t Already…)

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Something is about to change in social media. Are you ready for it? Hey everyone, I’m Neil Patel, and this will completely change social media marketing in 2022 if it already hasn’t.

RESOURCES & LINKS:
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Ubersuggest: https://neilpatel.com/ubersuggest/
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Lots of companies couldn’t rely on foot traffic anymore to generate revenue because of the lockdowns and social distancing. This led to a huge explosion and demand for digital marketing and social media is one of the best channels for businesses to leverage.

Sprout’s Social’s 2021 index found that nine out of 10 consumers will buy from brands that they follow on social. 86% will choose that brand over a competitor and 85% will buy from that brand more often. So our competition is expected to grow, so as consumers willing to use this marketing channel to make buying decisions.

You can expect social media to get even more competitive over the coming year. And as companies start getting better and more competitive in social media marketing, you’ll have to compete for attention far more than before. So here are some things that you can do to compete on a level playing field.

According to Sprout Social, there are a few key factors that’ll differentiate you from your competition.

The first one is, to respond to customer service questions in a timely manner. You need to demonstrate responsiveness and answer the customers in a timely fashion.

Next, demonstrate an understanding of what they want and need. So what do people want and need? And as you go about creating content, you should keep customers in mind because it’s all about servicing them and providing stuff for them.

A good way to measure this is by looking at different content pieces and seeing which one gets the most engagement. Whether it’s the format, the message type itself, the content type, whether it’s video or text, it’s always good to see what stands out and gets more engagement. As you discover the types of content that tend to perform well, just do more of them.

Next, I want you to create more culturally relevant content. Today, we can see more and more brands creating content around cultural events that mobilized people’s attention like Black Lives Matter and the Me Too movement, and even some mainstream sports events like the Olympics.

You should be listening to what’s drawing your audience’s attention and create content that resonates with those topics. That includes putting out user-generated content because user-generated content is amazing. Do you want to spend all your time sitting in front of a keyboard writing content when other people can do it for you? That’s the example of user-generated content. I also want you to create educational content about the products or services that you’re offering. This is where this is the difference between selling and showing up. Look selling is great, but you want to show up and have that generate sales for you. When it’s about your product, it shouldn’t just be about, hey, let me go and sell this. It should be about educating and putting things first for others.

So it’s like, you want to tell people, hey, engage with me. Just like, I’ll tell you right now, check out my profiles. My Neil Patel ones on Instagram, my NP digital ones. And this is obvious, but when you tell other people to engage with you and brands forget to do this, you’ll get way more engagement from your audience.

And you should be actively engaging with them by answering their comments, their questions, even looking at their profiles and responding and engaging their webs on Instagram or Facebook, or even adding stories or tagging people. This will all help you do better.

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