digital marketing

SEO vs PPC – Marketing During a RECESSION

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We are of course entering a financial recession and because of this downturn, search engine marketing techniques of SEO and PPC are called into question. How should you do marketing during a recession?

I have spoken previously about the impact of the current situation on PPC and the industries it has affected.

I have also spoken about what businesses can do with their PPC campaigns during this recession

but the question is, which method of search engine marketing will work best in our current economy, SEO or PPC?

In this video we’ll break down the pros and cons of both methods and look at which method your business should be focusing on.

Search Engine Land recently released a survey that showed most businesses will invest in SEO over PPC or indeed any other method of marketing, but should you agree and do the same?

One thing to note however. No marketing channels will be providing great results during a recession, but will SEO or PPC be better?

SEO

Takes a long time to work – but you have time now!
3 principles of SEO – on page, links and technical – you can work on all of these during a recession
On page – keyword research, content optimisations – Create new content! Help your ideal customer solve their problems!

Technical – work with developers and freelancers to resolve technical issue and improve website performance

Link building – There are still opportunities to build links
HARO is a journalism platform and they are looking for content, especially about recent events!

Here is my video on HARO

PPC

Click costs are down in most industries and some people are still looking, so there is an opportunity to drive cheaper traffic
It’s all about the right messaging to get some type of commitment
B2B PPC is an opportunity to initiate marketing funnels

If you liked this video, don’t forget to subscribe!

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I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂

If you want to get more from marketing, check out my marketing courses!

https://thebigmarketer.com/courses/

And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!

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LinkedIn Ads Tutorial For Beginners 2017 – PPC Advertising

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Our LinkedIn Ads tutorial is perfect for beginners and we go over every different type of LinkedIn PPC Advertising option. LinkedIn ads can be a great option depending on your business and you have several different options. Our LinkedIn Advertising tutorial was created in 2017 and should be relevant into 2018.

Best Practices: Our 2 major best practices are to track your campaigns into Google Analytics and create multiple ads for every campaign. It is vital to test and optimize your campaigns so you can drive conversions and drive sales.

LinkedIn Advertising Article on Surfside PPC: https://surfsideppc.com/linkedin-advertising-tutorial-create-linkedin-ads/

First, we go over LinkedIn Sponsored Content Ads, which are a native advertising ad format that go in the LinkedIn Newsfeed. You can show your ad across devices and reach plenty of audiences. You can choose from custom audiences, retargeting, member groups, job titles, company, company titles, gender, location, interests, and more. There are plenty of ways to narrow your audience.

One of the best things about LinkedIn Sponsored Content Ads is that you can drive leads right through your feed. There are LinkedIn Lead Gen Forms that can convert people on mobile easily. You can drive leads for your business, for your event, or for your conference.

Attract new followers and start building your LinkedIn profile audience by running Pay-Per-Click Advertising. Your ad can go on desktop, tablet, and mobile devices, and you can easily set your budget as well as cost-per-click constraints.

Second, we go over Text Ads, which are LinkedIn Ads that run on the right hand side of Desktop devices. You will usually see about three ads listed together with a small icon, a headline, and a short description. You can advertise your product or service by utilizing these right hand column ads on LinkedIn. You have the same targeting options as sponsored content but these ads only run on desktop devices.

Third, we go over LinkedIn Sponsored InMail Ads, which are ads that allow you to send personalized messages to prospects using LinkedIn Messenger. You can send these on mobile, tablet, or desktop devices and the design is completely responsive. LinkedIn recommends using Sponsored InMail Ads to boost registrations to webinars, events, and conferences. In addition, you can drive conversions for your products or services for your business. Lastly, you can promote downloads of content like eBooks, white papers, videos, infographics, images, and more.

Learn More Here: https://business.linkedin.com/marketing-solutions/ads

How to Get a PPC Pay Per Click Job in 2019

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#marketing #ppc #seo Welcome. My name is Tony Guo. I run several startups in Humble Texas which is near Houston Texas. I’m an entrepreneur and CEO of RunRex, a web consulting firm. I graduated NYU with honors and a BS in Biology. I passed the Patent Bar Exam when I was 21. Worked at a large IP law firm. And graduated William and Mary Law School. I’m barred in the State of New York. I love digital marketing.

I run 7 companies :
https://guttulus.com/ – Personal Blog.
http://bitgale.com/ – Photography.
http://ppchire.com/ – PPC.
http://pandapatent.com/ – Patent and Intellectual Property
http://mtglion.com/ – Magic the Gathering.
http://runrex.com/ – Marketing.
http://tyguo.com/ – Consulting.

You can find me on linkedin. https://www.linkedin.com/in/tyguo

I look forward to sharing my experiences with you!

Guttulus is one of the most popular PPC agencies in Humble, Texas with a large following. It is an PPC agency with a difference – it not only optimizes your websites but also teaches you important aspects of online marketing. Guttulus concentrates on pay-per-click advertising but also offers other SEO services such as web analytics and content creation. It also offers free digital marketing lessons.

At BigGale, it’s our passion to provide our clients with as many options as possible. We offer a wide variety of professional media packages, as well as customization options for your website. Trust a team that can give you their all. Our services range from photography to videography or a combination of both. Take a look at our gallery to see which services would work best for you.

PPChire is more than just an SEO agency. It offers all the SEO services needed to improve your site’s rank with major search engines. However, it also goes a step further to ensure that your site is certified with all major Google platforms: Google AdWords, Google Analytics, Google Video (YouTube), Google Mobile, and Google Shopping. PPChire also offers clients SEO exams to test and increase their SEO skills – it does this in partnership with Guttulus. When it comes to internet marketing, going for the best is paramount since the gap between first and second best often has significant ramifications result-wise. In Houston, there are many internet marketing agencies, but PPChire stands out as the best for a variety of reasons.

Welcome to MTG Lion. I’m a Magic the Gathering store that discusses spoilers, speculation, news, finance, commander, modern, standard, legacy, eternal and more. I take pride in my magic the gathering finance decisions and presenting magic the gathering spoilers before anyone else. There are dozens of free giveaways. Share with friends and other planeswalkers. Love you all.

RunRex is a full service digital marketing agency with a team of experts readily available to help increase traffic and drive sales for your web-based operation. Consulting with local SMBs in development and traffic generation for their websites. Leveraging SEM, SEO, LSO, Social and Video tactics. Current clients include Software, Legal, Oil & Gas and Travel.

Kunci Sukses Bisnis Online Pakai Sosial Media dan Email Marketing! (Cara Mengumpulkan Database)

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Mengumpulkan database pelanggan memang sangat penting, tapi orang cenderung membuka sosial media ketimbang berinteraksi lewat email. Di video ini, saya akan membahas cara mengumpulkan database pelanggan lewat sosial media

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Hi, I’m Denny Santoso. I wanna share all of my experience, and knowledge in Digital Marketing & Entrepreneurship to help you grow yourself and at the end, will also grow your business.

I believe if I can help you improve your mindset and knowledge, you will be able to reach the life that you’ve ever dream of

Join me by subscribing to my YouTube Channel!

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Email Marketing Tips for Real Estate Pros | #TomFerryShow Episode 54

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Email Marketing is the most effective and least difficult tactic for real estate pros to use!

We are all doing it, but only a few do it really well!

In this episode of the #TomFerryShow we’ll dive deep into one of the most effective yet simple digital marketing tactics available to real estate professionals and you’ll learn:

• 3 Email Marketing Mistakes to Avoid
• 10 Email Marketing Best Practices

According to the Direct Marketing Association email has an ROI of 28.5% compared to 7% for direct mail.

If you are sending thousands of emails or just dozens these tips are sure to boost your opens and click throughs immediately.

Read Blog Here: http://bit.ly/1XlWs7u
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I hope you got some helpful tips and new ideas from this video. To ensure you don’t miss all my FREE training videos all you have to do is sign up here with your email http://bit.ly/TomFerry-VideoTraining
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Connect with Tom on his other social channels:

Facebook – http://facebook.com/CoachTomFerry
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9 Shocking Facts About Email Marketing

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Is Email Marketing Here to Stay?
â–şâ–ş Want To Get Paid To Write? Join my Copy Posse VIP List: http://alexcattoni.com/posse

Amidst all the talk about the new and exciting ways to reach and influence customers, please excuse me while I focus on the OG of our generation. This week, I’m sharing 9 shocking facts about email marketing that all digital marketers and copywriters should absolutely be paying attention to right now.

Every single week I share proven lessons and ideas on how to write sales copy that connects and converts. Subscribe here: http://bit.ly/therightphrasepays

Tweet this video: https://ctt.ac/v8exb

Looking to start your freelance copywriting business? Join my Copy Posse Coaching Program Early Notification List here: http://www.alexcattoni.com/posse

Follow me on social:
https://instagram.com/copyposse
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The Ultimate List of Email SPAM Trigger Words: https://blog.hubspot.com/blog/tabid/6307/bid/30684/the-ultimate-list-of-email-spam-trigger-words.aspx

Send Check It Tool: https://sendcheckit.com/email-subject-line-tester

Sources:
https://www.campaignmonitor.com/resources/knowledge-base/how-many-email-users-are-there-in-2019/
https://www.campaignlive.co.uk/article/just-say-it-future-search-voice-personal-digital-assistants/1392459

Email Subject Lines – Statistics and Trends


https://returnpath.com/wp-content/uploads/2015/10/2015-Deliverability-Benchmark-Report.pdf
https://blog.hubspot.com/marketing/plain-text-vs-html-emails-data
https://www.adestra.com/resources/top-10-email-clients/
https://www.campaignmonitor.com/blog/email-marketing/2019/07/7-stats-that-will-make-you-rethink-mobile-email/
https://www.marketingdive.com/news/study-personalized-email-subject-lines-increase-open-rates-by-50/504714/
https://www.campaignmonitor.com/resources/knowledge-base/how-many-email-users-are-there-in-2019/
https://www.campaignmonitor.com/resources/guides/email-marketing-new-rules/

#copywriting #emailmarketing #emailmarketingtips

Google Ads PPC News Updates đź“ş (23rd June 2020)

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Discovery Campaigns Video

Responsive Search Ads Video

Google Ads PPC News Updates 23rd June 2020

Google are monetizing Google My Business
https://www.seroundtable.com/google-my-business-upgraded-profiles-29818.html

Google is now trying a subscription billing model for Google My Business, something Google has explored doing in the past, and is now actively pursuing.

Image extensions for smart shopping ads
https://www.searchenginejournal.com/google-adds-increased-visual-options-for-shoppers-and-brands/374960/#close

Google announced last week the latest additions: Image Extensions, enhancements to their Smart Shopping campaigns, and some upgrades to visuals in display ads.

Responsive search ads updated
https://www.searchenginejournal.com/google-adds-new-features-to-responsive-search-ads/374541/#close

Google is adding new features to RSA ad copy options with dynamic features, and increasing its helpfulness with cross-campaign results and asset suggestions.

If you liked this video, don’t forget to subscribe!

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FULL PPC ONLINE COURSE (90 videos!)
https://thebigmarketer.com/courses/google-ads-ppc-online-course/

I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂

If you want to get more from marketing, check out my marketing courses!

https://thebigmarketer.com/courses/

And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!

Let’s get Social!

Twitter: https://twitter.com/thebigmarketer
Facebook: https://www.facebook.com/thebigmarketer
LinkedIn: https://www.linkedin.com/in/thebigmarketer/
Instagram: https://www.instagram.com/thebigmarketer/

SEO for dummies: Boostez votre trafic grâce au rĂ©fĂ©rencement naturel – Par les experts de Weebly

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TheFamily organise, en partenariat avec Weebly, un workshop special SEO !

91% des clics sur Google se font sur la 1ère page.
Cela explique peut être, pourquoi, après beaucoup d’efforts pour créer votre magnifique site web, vous ne voyez toujours pas vos visites décoller.

Comment faire en sorte que votre site soit tout simplement visible sur Google, et auprès de votre cible de prédilection ? Michael Ricchetti et Rodolphe Gardies, spécialistes webmarketing à destination des TPEs, et experts Weebly, vous guident pas à pas sur les secrets du référencement naturel, et du fonctionnement de Google.

45 minutes pour apprendre les astuces les plus importantes, et des exemples concrets, pour vous permettre d’optimiser votre référencement dès aujourd’hui.

Email Marketing in the Digital Age – April Mullen

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Do you know why Email has the best ROI of almost any digital marketing tactic?
How to effectively collect new email addresses and create solid email campaigns in this new world of online marketing.

April Mullen is a Sr. Marketing Strategist at Selligent. She is also an adjunct professor at the Universty of Missouri – St. Louis teaching an email marketing course.

To learn more about Stukent, visit:

Home

Facebook:
https://www.facebook.com/stukentapp

Twitter:

LinkedIn:
https://www.linkedin.com/company/stukent

Stukent Blog:
https://www.stukent.com/blog/

To watch more Expert Sessions, visit:
https://www.stukent.com/expert-sessions/

Email Marketing Explained

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Sell more with advanced email marketing tactics.

Visit our website at www.amplomedia.com to contact us and find out more about what we can do for YOUR message! We specialize in using motion graphics and animation for your marketing and communication needs.

SEO Agency Philadelphia
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