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*Transcript*
Hi, I’m Tyler your PPC Specialist here at NMG.
Over the past year, we’ve seen a 33% increase in revenue for each of our clients within the first month of running their Google ads, also known as PPC advertising.
Now I want to help you achieve the same results.
You may know that SEO is a great way to organically rank higher on search engines, but we all know that it can take time…In fact, it can take anywhere from 3 months to a year!
SEO is important, but if you want to see immediate results, then pay-per-click advertising is what you’re going to need.
If you’re not spending money on Google yet, or you’re just not quite seeing the results you want, then you’re missing out on a huge marketing advantage.
Google reports that search ads can boost brand awareness by as much as 80 percent, making consumers more likely to remember your brand and interact.
PPC advertising often has a higher conversion rate that drives immediate results to your business. In fact, PPC stands for “Pay-per-click,” which means, you’re only paying for your ad whenever someone actually clicks on your ad.
Here at Now Media, we dedicate our efforts to analyzing and monitoring your Google account so we can ensure your PPC strategy is delivering you the right traffic and high-quality leads that will help your business grow.
Here’s what you can expect when we work on your PPC campaign. My team and I will: Properly Manage Your Account, Closely Monitor Your Budget, Only Reach Your Target Audience, Create Customized Landing Pages That Are Proven to Convert, Ensure You’re at the top of Your Competition, and most importantly, Offer Trustworthy & Consistent Client Services
Want to get started with Google ads or have questions about PPC? Get in touch me and my team or check out the link below to learn more.
ONLINE MARKETING LIVE SUMMIT!
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Sichere Dir jetzt hier das Mehr Geschäft Online Marketing Kompendium: https://kompendium.mehr-geschaeft.com/salespage-kompendium
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Hier besorgen wir unsere Grafiken:
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Die besten Bücher:
Axel Andersson – Mehr Geld und Erfolg im Direktmarketing: https://amzn.to/2Hkd3WT
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Ray Dalio – Principles: https://amzn.to/2JlZO9F
Bei einigen unserer Links handelt es sich um Affiliate-Produkte. Das bedeutet: Solltest Du auf diesen Link klicken und anschließend ein Produkt erwerben, werden wir ggf. durch eine Provision am Umsatz beteiligt. Für Dich entstehen dabei keine zusätzlichen Kosten.
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Today Sam is talking about how he plans on winning over his competition using Pay Per Click Advertising in 2020! And how you can too!
🔴 Subscribe To Keep Up To Date With Digital Marketing: https://mttr.io/2AVGw86
Right now the world is rapidly changing, and that goes double, or even triple for any digital industry. Pay Per Click Advertising is constantly innovating and while the basic rule of “You Pay Per Click” will always be around, the way you play the game has changed immensely.
These days you have Smart Campaigns with Google Machine Learning bidding for you, competitors for Google, who has the largest market share are popping up constantly with new and better approaches such as Amazon Pay Per Click or Pinterest or Facebook ads, people are searching differently, and gone are the days of reading now we consume more video than ever.
🕘Timestamps:
0:20 – Context
1:25 – First Trend: Smart Shopping
4:35 – First Trend: Key Takeaways
5:26 – Second Trend: New PPC Platforms
6:57 – Second Trend: Key Takeaways
7:22 – Third Trend: Voice Search
8:34 – Fourth Trend: Video
The PPC Trends of 2020 have already started, so here’s what you need to know to get ahead of your competition and don’t worry we will also explain what you need to do! We don’t do tips without action here at Matter!
So that’s what we’re going to be doing today, talking PPC, CPC, and all the different platforms you can use to target people.
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5 Dumbest Mistakes Entrepreneurs Make With Their SEO | Entrepreneurs are great at solving problems and giving life to ideas. But when it comes to SEO, I’ve seen them make some of the biggest mistakes that cost them hundreds, even if not, thousands of dollars and sometimes even millions of dollars. Some of these guys have gone on to create businesses that are succeeded and are big brands and they still continually make these mistakes. Today I’m going to breakdown the five dumbest mistakes entrepreneurs make with their SEO.
5 Beginner SEO Mistakes That Are Ruining Your Website Traffic And What You Should Do Instead : https://youtu.be/yX20m5mprCE
____________________________________________
So let’s dive right into the five biggest mistakes.
Mistake number one. Optimizing for the wrong keywords and trying to rank previously competitive keywords early on.
This is a mistake that a lot of new businesses make early on and its an issue that could be avoided really easily. Because, here’s the thing. If a keyword is super competitive, then chances are you’re not going to rank for it. Or if a keyword won’t convert well, ranking for it isn’t going to drive you any sales. And it’s not hard to solve this problem.
All you have to do is go to Ubersuggest. Type in your competitor URL. Click on Top Pages, it will show you all their top pages and then I want you to click on view all underestimated visits.
This will show you all the keywords that your competition is going after. These keywords are more likely to convert into sales than just picking random keywords.
The next thing I want you to do is to go to Ubersuggest once you have a list of keywords. Type them in and it will give you all these ideas and other comparison words, prepositions and other ideas that you can go after.
But, here’s the thing. When you’re doing this, you can’t just go after any random keyword. You need to look for keywords that have a high CPC because if someone has a, is paying a lot of money to advertise on it, you can bet that it converts highly into sales.
The other thing you need to look for is a low SD. A low SD stands for SEO difficulty. So the lower the numbers such a 40’s, 30’s, or 20’s is great. The moment you get above 50 for e-site just going to be harder to write. Look for those two things, plus high volume. So the higher the volume, the higher the CPC and the lower the SD or SEO difficulty, the better that keyword is. Those are the ones you want to go after. And when you do that, you’re more likely to get some sales.
The second biggest mistake that I see people making is their not using analytics or running regular website audits.
This is one of the big mistakes that companies make all the time.
What you need to do is look at the core metrics that are driving your sales and focus on them. And, in addition to that, you need to be running regular site audits. And you can also do this within the site audit report within Ubersuggest for free. It will tell you what’s wrong and as you fix them, you should notice more conversions and sales within your analytics.
The third big mistake. Overlooking page titles and meta descriptions.
Look, if one site ranks number one Google and another site ranks number two but everyone starts clicking the number two listing what do you think that tells Google?
So think about the copy. Persuasive copy. Start looking at the paid ads. Typically, the people at the top aren’t just paying the most but they’re getting a lot of clicks because that helps Google make a lot more money and that will help you do well.
The fourth big mistake. Not using anchor tags properly.
If you’re going after a keyword like online marketing all your anchor tags shouldn’t say online marketing when other sites link to you. It needs to be natural. Sometimes I’m writing a blog post and I’m linking to my posts on SEO and I’ll say, Hey, if you want to rank higher in Google, follow these tips. You’ll notice that I didn’t use the word SEO right there.
And sometimes, when I am talking about SEO, I’m linking to my SEO article, I’ll say, Hey, you need to check out these SEO tips. And I’ll link the word SEO tips to that article.
The fifth mistake. Building content for algorithms and not your audience.
It’s not about your word count. It’s not about stuffing keywords in your article. It’s about doing what’s best for a user. And if you write content for them, in the long run, you’ll do really well.
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One of the biggest mistakes that I have ever made was selling SEO services for low monthly retainers
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Because of this, I ended up getting a bunch of dissatisfied clients who eventually fired me for providing little to no results
This was a case of overpromising and not having the budget available to implement the proper SEO
But in reality, if you are selling to lower ticket clients, you may want to consider selling just a piece of the SEO service or create a product that entails certain pieces of SEO
The term “full-service SEO” generally comes with a higher price tag due to the intensity of developing a proper SEO campaign
What you need to do is productize your offering, add in a few pieces of the SEO and create a package around that
The most successful agencies know the work it takes to implement the right SEO, therefore, they create the small, medium, and large packages for their clients
It is impossible to sell full-service SEO for $1,000, trust me I have tried and have failed miserably.
Ich liebe Email-Marketing! Es eröffnet dir großartige Möglichkeiten von Zielgruppenbesitz, über Vertrauensaufbau zu deiner Zielgruppe bis hin zur “Mehr Kontakt bringt mehr Geschäft”-Regel.
Worauf ich dabei Wert lege, zeige ich dir in diesem Video!
Viel Spaß,
dein Pascal!
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Du wolltest schon immer wissen welche Tools wir bei Mehr Geschäft nutzen?
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So verschicken wir unsere EMails:
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Unser Tool für einen perfekten Mitgliederbereich:
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Diese Plattform nutzen wir für unsere Webinare: https://bit.ly/2sHpsii
Hier besorgen wir unsere Grafiken:
https://www.canva.com/
Die besten Bücher:
Axel Andersson – Mehr Geld und Erfolg im Direktmarketing: https://amzn.to/2Hkd3WT
Ted Nicholas – Magic Words: https://amzn.to/2Jhyd9G
Ray Dalio – Principles: https://amzn.to/2JlZO9F
Bei einigen unserer Links handelt es sich um Affiliate-Produkte. Das bedeutet: Solltest Du auf diesen Link klicken und anschließend ein Produkt erwerben, werden wir ggf. durch eine Provision am Umsatz beteiligt. Für Dich entstehen dabei keine zusätzlichen Kosten.
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Fragen stellen kannst und schon bereits nach wenigen Minuten die ersten Antworten darauf erwarten kannst:
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PPC and CPC plays important role in a digital marketing. PPC and CPC stand for pay per click and cost per click respectively.
PPC is also known as CPC. It helps to drive traffic to your website through ads and you pay Google for per click on your ads. Advertising on search engine is a most popular form of PPC/CPC where advertiser advertise ad for potential customers via SERP.
In this video tutorial you will learn more about PPC/ CPC and its example.
Our Latest Digital Marketing Videos Collection
SEO Updates | Google March 2019 Update | First Reactions & Insights :- https://www.youtube.com/watch?v=veOvdkwUAFw
Create App Install Campaign | Increase your App Downloads | Part 1 :- https://www.youtube.com/watch?v=FrZZnpd3UkU
App Install Campaign | In depth practical Analysis of App Install Campaign Part 2 :- https://www.youtube.com/watch?v=_zR_Tre61bg
What are Chatbots, Types and Implementation ? | A Beginners Guide – ( In Hindi) :- https://www.youtube.com/watch?v=rfP4VDkXZhc
Digital Marketing Careers, Job Profile and Salaries in India in 2019 ( Hindi) :- https://www.youtube.com/watch?v=gPa24OUvMa0
SEO Tutorial | How to Rank #1 with SEO Friendly Website Design? :- https://www.youtube.com/watch?v=PH7KrxdyMCA
Instagram Hacks | Top Tips to Create Engaging Instagram Content In Hindi :- https://www.youtube.com/watch?v=dm3gKc2abbc
What is Google Forms ? | How to Create Google Forms Explained Step by Step :- https://www.youtube.com/watch?v=IeMwRHKFPGo
What is Google Tag Manager GTM? | Google Tag Manager Working & benefits Explained in Hindi :- https://www.youtube.com/watch?v=0NoEuZI5l4s
What is Google Lens ? | How to use Google Lens Explained in Hindi :- https://www.youtube.com/watch?v=kNUrAC7gEbE
What is Alexa Traffic Rank? | How to use Alexa for SEO in 2019? :- https://www.youtube.com/watch?v=hvlQ6UzNiWE
How to do Basic OnPage Audit using Free Tool ? | SEO Tutorial :- https://www.youtube.com/watch?v=9u8uov01smU
How to Check Do Follow & No Follow Backlinks in Hindi ? | SEO Tutorial :- https://www.youtube.com/watch?v=KUhvFnOGFyo
What is DropShipping? | DropShipping Model | DropShipping Platforms :- https://www.youtube.com/watch?v=0jLfovBUnxc
How Search Engine Works? Introduction to Search Engine 2019 | What is Indexing? :- https://www.youtube.com/watch?v=vaBQ4OmZO5U
What is Google My Business – Part 1 | Setting up Google My Business Account | Step by Step Guide :-https://www.youtube.com/watch?v=5RWHL3NfJMA
Google My Business 2019 – Part 2 | Complete Understanding of Google My Business Dashboard :- https://www.youtube.com/watch?v=eJC1LTUM5Cg
Introduction to Local SEO 2019 | Google My Business | Local SERPs :- https://www.youtube.com/watch?v=QEjaQNdk6UQ
Types of SEO | Black Hat SEO | Grey Hat SEO | SEO Tutorial :- https://www.youtube.com/watch?v=ZhYPrAYRQ-8
