π‘ Essential Monthly SEO Tips for Your Website are just a meeting away! Don’t miss out on the chance to optimize your online presence and improve your search engine rankings. Our expert insights can help enhance visibility and attract more visitors to your site.
π Book a meeting with us today: https://bit.ly/3CJKG7c
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#DigitalMarketing #SEO #ContentCreation #BusinessGrowth #COSmarketing #MarketingStrategy #UnlockYourPotential
This is the forty-seventh session of Glasp Talk!
Glasp Talk delves deep into intimate interviews with luminaries from various fields, unraveling their genuine emotions, experiences, and the stories behind them.
Todayβs guest is Des Brown, a dynamic force in digital marketing who currently serves as Commercial Lead at Prebo Digital, one of Africaβs top performance agencies. Heβs also the founder of Email Expert Africa, a thriving community empowering solopreneurs, creators, and businesses to master the art of email marketing. Drawing on more than a decade of hands-on experience in digital strategy, marketing operations, and client success, Des brings a treasure trove of insights into building impactful email campaigns that truly resonate.
In this interview, Des shares firsthand how he helps brands achieve high delivery and deliverability rates, craft personalized emails that keep audiences engaged, and strategically time mailings for maximum click-through. He explains re-engagement best practices to rekindle inactive subscribers, outlines how to harness AI for segmentation, and underscores why a solid technical setupβSPF, DKIM, and DMARCβis essential for hitting the inbox. Des also candidly talks about balancing brand growth on platforms like LinkedIn with the long-term power of email, and how consistent, audience-first communication fosters trust and loyalty.
Tune in to discover how to optimize your email marketing efforts, whether youβre just starting or looking to refine an existing approach. By putting your subscribers first and consistently delivering value, youβll learn how to generate strong engagement, nurture lasting customer relationships, and scale your digital presence across borders. Enjoy the conversation!
Follow Des Brown on social:
X: https://x.com/emailexpertAFR
LinkedIn: https://www.linkedin.com/in/desbrownsa/
Website: https://www.emailexpertafrica.com/
Linktree: https://linktr.ee/emailexpertafrica
Read the transcript:
https://blog.glasp.co/how-to-master-email-marketing-achieve-50-opens-grow-your-audience-des-brown-glasp-talk-47/
Read the summary:
https://glasp.co/youtube/p/how-to-master-email-marketing-achieve-50-opens-grow-your-audience-des-brown-glasp-talk-47
β‘οΈ Subscribe to my newsletter: https://bit.ly/beyond-the-inbox
π§ Do you want a reliable team to run your email marketing?
Book a time to speak with me here: https://calendly.com/laya-consulting/growth-demo
Link to doc: https://gamma.app/docs/This-is-WHY-Your-Email-Revenue-Is-Declining-lbpsc58gk1spwje
In this video, I reveal the hidden culprits behind declining email revenue that most marketers completely miss – and why tweaking your email strategy alone won’t fix the problem.
You’ll discover:
– Why your traffic numbers matter more than your email open rates
– The paid ad mistake that’s secretly killing your email performance
– How “email frequency” becomes a dangerous trap for struggling brands
– The customer quality issue that makes your list less responsive every month
– Why your marketing team structure might be the biggest problem of all
This isn’t about quick fixes or trendy email tactics. I’m showing you the uncomfortable truth about why your email revenue is declining and what actually needs to change.
π₯Purdue – Post Graduate Program in Digital Marketing – https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=rKvk2ZYN5XA&utm_medium=Lives&utm_source=Youtube
π₯Digital Marketing Specialist – https://www.simplilearn.com/master-in-digital-marketing?utm_campaign=rKvk2ZYN5XA&utm_medium=Lives&utm_source=Youtube
π₯Professional Certification in Digital Marketing (India Only) – https://www.simplilearn.com/professional-digital-marketing-program?utm_campaign=rKvk2ZYN5XA&utm_medium=Lives&utm_source=Youtube
This SEO Full Course 2025 provides a structured learning path to mastering Search Engine Optimization (SEO) and its related concepts. The course begins with the fundamentals of SEO, including how search engines rank websites and essential SEO strategies for beginners. It then explores digital marketing fundamentals, key trends, and certifications to enhance career growth. Advanced topics such as ranking #1 on Google, keyword research, SEO audits, and Google Ads are covered in depth. Learners will gain expertise in on-page and off-page SEO, along with insights on how ChatGPT simplifies SEO tasks. The course also covers local SEO with Google My Business, content marketing strategies, and YouTube SEO optimization. Additionally, a MailChimp tutorial is included to help integrate SEO with email marketing. The course concludes with a discussion on ChatGPT as a search engine, providing a future-ready perspective on AI-powered SEO
Following are the topics covered in the SEO Full Course 2025:
00:00:00 – Introduction to SEO Full Course 2025
00:06:36 – SEO for Beginners
00:12:19 – How does a Google rank Websites
00:20:39 – Keyword Research Tutorial
01:59:43 – How to Rank #1 on Google
02:41:15 – Conduct SEO Audit
02:52:32 – what is Google ads
03:25:58 – On page SEO
03:32:37 – Off Page SEO
03:33:51 – ChatGPT made SEO Easy
04:08:20 – MailChimp Tutorial
04:42:55 – Google MyBusiness SEO
05:03:42 – Youtube SEO Optimization
05:12:44 – Chatgpt search engine
05:20:28 – Top 6 Digital Marketing Trends
β Subscribe to our Channel to learn more about the top Technologies: https://www.youtube.com/user/Simplilearn
β‘οΈ About Post Graduate Program In Digital Marketing:
Get a hands-on Live Interactive Learning experience with this Digital Marketing Course. Learn via fundamental and advanced material, preparing you for your Digital Marketing Career. Get a Meta Certified Digital Marketing Associate exam voucher worth USD $99 to showcase your skills.
Key Features
β Simplilearn’s JobAssist helps you get noticed by top hiring companies
β Joint Purdue-Simplilearn Digital Marketer Certificate
β Become eligible to be part of the Purdue University Alumni Association
β Masterclasses delivered by Purdue faculty
β Harvard Business Publishing Cases
β Build your website & learn real-world hands-on digital marketing techniques
β Master sessions by Meta Blueprint trainer
β 6-credit transfer for the Purdue Online MS in Communication program
β Meta Certified Digital Marketing Associate exam voucher worth USD $99
β 5 Capstone problem statements and 15+ course-end projects
β 10+ case studies from brands like Adidas, KFC, Nike, Intel, etc.
β 35+ digital marketing tools
β Boost productivity with ChatGPT and AI tools (Blue Willow, Stable Fusion & Well Said Labs)
β Course aligned with Hootsuite and SE Ranking certification
β Learn using Meta Business Coach Chatbot
β Live classes delivered by Industry Experts along with self-paced content
Skills Covered
β Website Creation
β Behavioral Marketing
β Keyword Research
β Search Engine Optimization
β Search Engine Marketing
β Campaign Management
β Social Media Marketing
β Mobile Marketing
β Content Marketing
β Content Strategy
β Strategies for Paid Campaigns
β Analytics ROI and Evaluation
β AI Automation and Emerging Technology
Learning Path
β Induction Session for Purdue Digital Marketing
β Website Creation: First Step in Your Digital Marketing Journey
β Digital Marketing Landscape
β Behavioral Marketing
β Search Engine Optimization (SEO)
β Search Engine Marketing (SEM)
β Social Media Marketing (SMM)
β Email Marketing
β Mobile Marketing
β Content Strategy
β Strategies for Paid Campaigns
β Analytics, ROI & Evaluation
β AI, Automation & Emerging Technology
β Digital Marketing Capstone
Electives:
β Stukent Digital Marketing Simternship
β Digital Marketing Meta Master Session
πLearn more at: https://www.simplilearn.com/advanced-digital-marketing-certification-training-course?utm_campaign=rKvk2ZYN5XA&utm_medium=Lives&utm_source=youtube
Ever needed that secret sauce to make your emails get more open rates? Maybe A/B testing is the answer! Adam, CEO of Pullman Marketing explains how to successfully execute an A/B test as well as why you should be testing often.
CHECK US OUT!
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Website: https://pullmanmarketing.com/
Instagram: https://www.instagram.com/pullmanmarketing/
Facebook: https://www.facebook.com/PullmanMarketing
TIMESTAMPS:
0:00 What is A/B Testing?
0:26 There Are No Magic Bullets With Email Marketing
1:31 Test Subject Lines
2:04 Test Sender Email Addresses
2:17 Test Timing of The Emails
2:51 Change Only ONE Variable at a Time
3:21 How Many People Should You Test?
3:45 That is How You Make a Successful A/B Test
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#email #emailmarketing #marketing #marketingstrategy
In this video, Iβll show you how I trained a custom AI (using ChatGPT) to write emails, subject lines, and sales copy that actually sound like *me*βand often better. Whether youβre an entrepreneur, coach, or content creator, this will change the way you approach your email marketing forever.
π Iβll break down:
– The difference between generic ChatGPT prompts and a fully trained Custom GPT
– How to make every email feel authentic while increasing open and click-through rates
– My 3 favorite AI copy hacks to boost engagement in minutes
– Real examples of before/after AI email copy
π₯ Want my personal Custom GPT for writing emails?
π§ Get 7 days FREE inside my community & keep the GPT forever:
π https://www.skool.com/coachflowsystems/about
π Iβve been using email marketing since 2009, and this is the biggest game-changer Iβve seen in 15 years.
π¬ COMMENT below: Whatβs been your biggest struggle with email copy or AI tools? I want to hear it.
π LIKE if you want more AI marketing tips
π SUBSCRIBE for advanced strategies every week
Chapters00:00 – Emails That Actually Convert
01:00 – Why Most Coaches Struggle with Email
02:12 – Basic Prompting Demo with ChatGPT
04:24 – Advanced Custom GPT Demo: The Email Whisperer
06:39 – Why Custom GPTs Outperform Basic Prompts
08:30 – Prompt Iteration: Subject Lines & Refinement
10:12 – Make ChatGPT Sound More Like You
11:35 – 3 Key Elements of a High-Converting Email
13:25 – Advanced AI Email Hacks for Coaches
15:15 – Common Mistakes When Using AI for Email
16:53 – Real Results: My 40β50% Open Rates
17:35 – How to Apply This Right Now
18:24 – Try My Custom GPT + Templates for Free
Get ready to explore the world of Digital Marketing with our Intellipaat Podcast episode focusing on How To Make a Career in Digital Marketing. In this video, our esteemed guest, Mr. Vishal Dhanuka, Digital Marketing Manager at JustAnswer will help us understand the concept of How to Earn Money From Email Marketing.
Check this full Podcast Episode on βHow to Become a Digital Marketer: https://youtu.be/dfHo3Y2F8yA?si=zVPGyYd2Hpg_gsQb
β What is Email Marketing in SEO?
Email marketers and SEOs have a similar goal: Get people to click on the content featured in emails or search results so customers, subscribers, and prospects visit the website. And once people get to the website, both types of specialists want visitors to engage and convert.
β Can you make money off email marketing?
One can make money with email marketing by promoting a business, selling a product or service, etc. However, it’s not as straightforward as it used to be. While some are earning a fortune with email marketing, some are struggling just to get their emails delivered.
β How do I start email marketing?
Follow these steps for an effective email marketing strategy.
1. Define your audience
2. Set goals
3. Choose an email marketing platform
4. Determine campaign type
5. Build an email list
6. Segment your list
7. Create your email
8. Test your email
9. Measure your results
βΆοΈ Intellipaat’s Advanced Certification in Digital Marketing and Analytics: https://intellipaat.com/digital-marketing-analytics-certification-iitm-pravartak/
We all know what those robotic emails look like a mile away.
What if you could train AI to write emails that sound exactly like you wrote them in just a few minutes?
In this video, I’m breaking down my step-by-step system for creating an AI that writes in your voice.
Not some lame robot voice. YOUR voice.
Works with Claude, ChatGPT, or whatever AI writing tool you like.
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WHAT TO WATCH NEXT πΉ
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WANT MORE FROM ME? π²
Get my full AI email marketing system π https://doubleyourcoursesales.com/convert-every-lead
Subscribe to the channel π https://www.youtube.com/c/bricegump
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WHO AM I π½π€βοΈ
Back in 2015 I built an ad agency helping experts, coaches, and course creators scale their digital products online.
After working with 70+ clients and generating millions in sales, I realized something a lot of agencies missed:
Running ads isnβt enough.
Most online businesses donβt just need traffic.
They need a streamlined system that attracts new customers from start to finish.
Today I help founders use AI to streamline their marketing, save time, and get more consistent sales.
I also make YouTube videos to share what I do.
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Alternative Titles Ideas (for the algo):
Train AI to Write Emails That Sound Human | Email Marketing Automation
How to Create Personalized AI Email Marketing
AI Writing Guide For Personalized Email Marketing Content
β Mastering SEO: Get Found Online Effortlessly ππ@thesmbizguru
ππ Watch The Video & Donβt Forget to Like, Comment, Subscribe, & Share π§‘
π Discover how to optimize your online presence across social media and websites. Subscribe to @thesmbizguru to learn powerful strategies to ensure potential clients find you when searching for services like website fixes and local SEO. Amplify your visibility and attract the right audience today! #SEO #DigitalMarketing #OnlineVisibility #LocalSEO #WebsiteOptimization #GoogleBusiness #SearchEngineTips #SocialMediaStrategy #MarketingSuccess #getfoundonline
πΆ WATCH MORE VIDEOS
β Transforming Lives: How SEO Boosted My Client’s Business
π https://youtube.com/shorts/n6msupf-WYw
β SEO 101 – Introducing Search Engine Optimization for Small Business Owners
π https://youtube.com/live/A_LBOUFHUks
β AI & SEO – What’s Changing in Search?
π https://youtube.com/live/aZSzb7N1gsY
β SEO 101 – Introducing Search Engine Optimization for Small Business Owners
π https://youtube.com/live/mdjwZMWW-54
β Go live from your browser with Restream Studio
π https://youtube.com/live/RDeGrMfknrQ
β SEO for Junk Removal? Client Reveals What Really Works!
π https://youtube.com/live/clpZYhTEh3A
β Introducing our new course, “Local Visibility Roadmap.”
π https://youtube.com/live/vjNroC6sAQs
β Unlocking the Power of AI: A Beginner’s Guidebu
π https://youtube.com/shorts/bm3MxF3BWPQ
π The Small Business Guru:
π https://thesmallbusinessguru.com/
Click above title above to watch the FULL VIDEO! βπΌ
π BEST Current Shopify deal linked in full video’s description β
Iβll show you how to grow your Shopify store with an email marketing funnel. If you have no idea about email marketing, stick around, we are going to take it step-by-step. This is actually how I got my very first sale on Shopify! To learn more, click the title above to go to the full video.
The goal here is to help you boost your sales with new customers, and also to grow your returning customer base so that existing customers also come back to buy more.
We’re basically going to be using these emails as a very direct way to communicate with our customers.
We can use it to share special offers, discounts, to announce product launches, or even just to present our existing catalog.
We’re also going to use it to send recovery emails, so called post-purchase emails to cross-sell and upsell products.
And the tool I’m going to show you makes everything super easy and intuitive.