e-mail marketing

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For every dollar a company spends on email marketing, it makes $44 in return. Learn how to write quality emails that increase brand awareness, loyalty, and sales!

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Table of Contents:
1. Offer quality content 00:00
2. Write catchy subject lines 02:31
3. Create email series 03:45
4. Write copy that pops 05:31
5. Use pre-existing content 06:42
6. Make your emails interactive 07:49
7. Segment your lists 08:45
8. A/B test 09:43
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About this video:
If you’re not currently on top of your email marketing game, you should be. Email is alive and stronger than ever with about 99% of people checking their email every day. On top of that, 66% of people say that email marketing directly affects what they choose to buy so it’s no wonder most marketers say that email is their biggest return on investment.

From writing subject lines that stand out to using segmenting your lists, we’ve got some email marketing tips that will make you want to click open and save as important.

Email marketing is possible whether you sell products from your website or in a marketplace like Amazon. If you sell on a marketplace, include a link to your subscription page on your seller page so customers can click the link and sign up for your emails. If you sell from your own domain, use a form on your homepage to collect email addresses.

To get started in email marketing, you need a list of email addresses from customers. One of the most effective ways to collect email addresses is to reward people for subscribing to your list by offering them a piece of content known as a Lead Magnet.

A good subject line will improve your open rate. An open rate is the number of people who opened the email over the number of people it was delivered to. An average open rate is about 20% so if your rate is between 15–25%, you’re doing well.

Unsure of what types of emails you should send? Start out with a welcome or onboarding series where you thank subscribers for signing up. Tell them about your products and services and offer them a discount or a voucher just for signing up.

You can also start an upselling series where you tell your customers about products that are more expensive than the products they have ordered in the past.

Then spruce up your transactional emails. Transactional emails have an open rate of 40-50% so consider making them a little more interesting by including a discount code or providing your customers’ space to give feedback. You can then use these reviews as social proof in your marketing and even integrate them into your emails.

When it comes to content, storytelling can be an effective way of illustrating a point. From image carousels to videos and animations, there are plenty of ways to make your email visually appealing. For example, you could play around with animated gifs in the header or the footer of your email.

Segmentation is when you target people from your email list based on criteria such as demographics or website activity. It means that people get more relevant emails based on their preferences and actions. Marketers who use segmented campaigns see much as a 760% increase in revenue. However, avoid too much personalization in your segments as it could come across as creepy.

Once you’ve segmented your audience, make sure to A/B test to get to know your customers even better.
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