Email marketing benefits businesses but you need to know the laws and regulations that you have to abide by to avoid being charged with huge fines.
In order to use it to its full potential, you must know a few legal requirements you need to be aware of. There are laws that create restrictions for anyone engaging in email marketing.
In this lesson learn about email marketing laws such as PECR, GDPR and CAN-SPAM.
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Email marketing is an incredibly effective way to reach your customers, sell more products, drive more traffic, and increase brand awareness. Once you build an engaged list of your buyers, you can sell to them again and again at nearly 0 cost. If you haven’t built a list yet, then it’s high time you did that. That’s the most important thing you can do for your business today.
This course, built by professional email marketers, will show you everything you need to create the correct email marketing strategy for your business. From setting up forms, creating lead magnets, tricks to grow your engagement, sales techniques, inboxing techniques, email marketing good practices; you’ll find everything.
In this course, you will learn how email marketing works and how to build and use your email marketing list to grow your business presence online.
This is the most detailed email marketing course online.
Chapters
00:00:00 Introduction
00:00:02 What is Email Marketing & why is it important?
00:03:11 What is optin marketing?
00:07:05 What are lists & subscribers?
00:11:03 What’s an optin form?
00:15:38 What are autoresponders?
00:20:34 Laws & regulations you must know (GDPR, PECR, CANSPAM)
00:28:57 All about autoresponders
00:35:18 A quick review of Getresponse
00:44:09 All about SMTP services
00:48:10 A quick review of Sendgrid
00:52:12 A quick review of Mailgun
00:53:43 MailEngine your captive autoresponder
01:00:24 Using JeetOptin to build your list free
01:05:54 Create a squeeze page
01:09:19 Incentivize your subscriber (Give away ebooks, etc)
01:13:15 How to find products to give away
01:16:20 How to set up a good welcome email
01:20:25 Single optin vs double optin
01:27:00 Using Mobiflux Content locker to grow your list
01:31:49 Social media traffic
01:35:50 Content traffic
01:39:58 YouTube Traffic
01:45:03 What are solo ads and using them
01:50:52 Using Google Leadgen Ads
01:53:58 Using Facebook Leadgen ads
01:58:02 Writing great headlines
02:12:05 Writing compelling emails
02:15:40 Call to actions
02:19:54 Provide value before you sell
02:23:59 Segment your list based on Interest
02:29:00 Setting up DKIM & SPF on your domain
02:32:39 Avoid using Spammy words
02:36:45 Personalize your emails
02:39:03 Segment your lists
02:42:25 Use Surveys to improve engagement
02:45:22 Split testing Emails
02:48:45 What is a mail sequence
02:52:03 How to create an effective mail sequence
03:03:37 Personalize your emails to get more opens
03:10:16 Maintain High Open rates to Inbox
03:13:06 Clean your email lists Frequently
03:15:56 Check your email for spammy words using Imertools
03:17:46 Avoid spam traps
03:20:33 Avoiding Gmail Promotion & Spam tab
