Learn how to use Benchmark Email and get started with your first email campaign.
Learn more about Benchmark Email and use our complete suite of tools to help your business grow for free: https://www.benchmarkemail.com/
Feeling like you still have a lot to learn about email marketing? We can relate! Listen to our new podcast Clues for the Clueless Email Marketer for tips regarding growing a list, writing compelling copy, list segmentation and more.
Need some business entertainment while you grow your business? Listen to the Heart of Business Podcast and remember the idea of following your passion in life and in business. In this series of podcasts, we interview the movers and shakers, the innovators, the people who may someday change the world!
Effectiveness Of Email Marketing Campaign
The Right Strategy With Right Planning
https://www.youtube.com/channel/UCCwP98rStq4lZeJTUYFzMUg
#EmailMarketing#Email#EmailCampaign
Other examples and more information about email design: https://designmodo.com/email-design/
Email builder: https://designmodo.com/postcards/
Email Design Trends for 2021: https://designmodo.com/email-design-trends-2021/
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Hey guys – Jack here from Designmodo – it’s great to be here today to discuss Email Design with you.
We all know it’s the age of scanning and scrolling. Everyone receives such a staggering amount of information every day online. And you can’t expect your audience – no matter how engaged they are with your brand – to read every single word you say in your emails.
So how do you stand out from the crowd – one way is with a slick custom email design.
With various stylistic solutions, it’s possible to transform regular scanning into an intelligent scanning and bring home the right message. You can play with the reading flow and create a path to feed the audience with information vital for your campaign to thrive.
That’s not all; there are some other good reasons why email design matters.
It can advocate brand identity.
It can engage the audience with your brand.
It can resonate with your target audience.
It can capture the audience’s attention and leave a lasting impression, turning your users towards your desired call to action with marketing strategies.
Each email campaign requires its type of email design. For example, if you want to send a personal letter from the CEO, you can use plain text email; however, if you’re going to promote best-selling products, you certainly can’t do that without rich HTML email.
Let’s consider three common types of email designs along so you can decide which fits your strategy best.
Plain Text
Rich HTML Email Design
Interactive Email Design
First, Plain Text. Which doesn’t need any introduction – usually only used for personal messaging as it lacks that ‘wow’ factor that can help you really spark your audience’s attention.
Rich HTML email design looks exactly like a mini landing page. It has a unique structure, images, coloring, beautiful typography, and other extravaganzas – and is made with HTML and CSS. This is a sticking point for many as you do need some design and coding skills unless you’re willing to pay for a drag-and-drop alternative.
Finally, interactive email design is a relatively new kid on the block. It implies the utilization of real JavaScript-based interactive details. Though the majority of email readers do not support JavaScript – it is increasingly impressive and engaging. Unlike other types, it has an influential wow factor that can win over any crowd. Along with AMP emails, it dares to become our new future.
Email design can be broken into several key elements that form the pleasant aesthetics and an enjoyable user experience. Each of these elements plays an important role in a show.
First things first – always remember to avoid big walls of text. Break them into small chunks, with headings of various levels and always consistent alignment. You can even add visuals such as images, icons, emojis and videos to support the statement as well as make the reading experience pleasant and memorable.
Next, a well-thought-out structure ensures a solid foundation for all marketing tricks that you want to pull. Without it, your email design will fail. Therefore, be ready to spend some time on it, separate logical divisions of the layout visually. Even though designing emails differs from web design, nevertheless, they still have many things in common. Keep to a best-practice 600px width layout and all other guidelines around white space, visuals, layouts which you can quickly find online – and you’ll thank yourself later!
You can easily benefit from color psychology in email design. Depending on the customer’s gender and age, current situation, tone, and value of your brand, you may benefit from one or another type of color palette.
On top of this we’ve recently seen AMP rising to power though unfortunately, this is a space we have to keep an eye on for now, as support for AMP emails is poor, it simply just does not work in every inbox.
Now that we’ve covered the main types, features and trends in email design – accessibility is of enormous importance, so consider these simple tips to make your digital newsletter inclusive.
Create an optimal contrast. According to specifications, your email design should comply with level AA standards. It means that the contrast ratio should be at least 4.5:1.
Predictably, the first way to create email design is to do everything by yourself. Much like with the website, you need to create a wireframe, draw the design in Photoshop or Sketch, and code it with HTML and CSS.
Email design plays a crucial role in the success of your campaign. It is not just a simple poster-like solution with an offer; it is much more than that. It should echo with your brand, unobtrusively accommodate marketing tricks, bring value, and resonate with the audience.
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Today on the Inside BS Show, I’m sharing my dos and don’ts when it comes to email marketing for sales.
Communicating with your email contact list is an excellent way of building customer relationships, keeping them updated on your products, offering them information and staying top of mind. As a business owner, you definitely want to use email to send email newsletters and other communication. It’s an effective method. However, when planning your email marketing strategy, it’s absolutely necessary to avoid spamming your list.
Part of avoiding spam is making sure your mailing list is full of people who actually want to hear from you. You also need to protect their right to opt-out.
Consistency is key. If your email contact list knows to expect communication from you at a specific time, that will go a long way in creating credibility for you. People will remember you when it counts, so be consistent in sending out your email newsletters.
Stay tuned until the end of the video to discover what you absolutely MUST NOT DO when using email marketing for sales, as well as my free shortcut to help you grow your business.
Time Stamps:
00:00 – Why you always need permission from your email list.
03:22 – What kind of systems are you using for your email marketing?
04:37 – Do this to ensure your email list stays engaged and interested.
05:15 – How consistent are you in your email communications?
07:42 – Make sure to educate and entertain your clients.
08:09 – Why you need to have a call to action in every email that you send out.
09:54 – Here’s one thing you should NOT do.
10:24 – A shortcut to growing your business.
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Benefits of Relationship Selling | Relationship-Based Sales | Patrick Murphy
How to Build Trust With a Potential Client | Shawn Rhodes
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Learn how to create and send an email promotion with GoDaddy Email Marketing. For more information about GoDaddy Email Marketing, visit https://www.godaddy.com/business/email-marketing.
GoDaddy Email Marketing is designed to help you create clean, distinctive emails that are effortless to read. The result: More opens, clicks and repeat customers. Achieving cool simplicity is easy every time, whether you have design talents or not.
One of the number one requests I get is for email drip campaign templates.
Today, I want to show you what goes into creating a highly profitable drip email campaign.
With this how-to guide and video on writing drip emails, you’ll be able to generate sales leads and revenue out of ANY list of potential customers. It doesn’t matter if you’re using consumer data, aged leads, dead leads in your CRM, real-time internet leads, or referrals. These techniques will help your emails get opened at a higher rate and convert into more requests for your product and services.
In this video, I cover the following:
How to mentally prepare to write effective emails for your drip campaign
Best practices for writing emails that convert into leads and sales
I sit down at my computer, share my screen, and talk through writing emails for a new insurance email drip campaign for aged leads.
Here are a few of the key points that you should remember any time you’re writing an email to a customer, whether one-off or in a drip campaign.
It’s always more than one email
Act like a normal person
Be clear about why you are contacting them
Don’t rush the ask, but don’t waste their time
Talk about ideas, not features and benefits
Start with the customer’s problems
Always have a single, strong call to action
Signature – critical!
P.S., final hook
Let me help you…
In the comment section, do one or both of these exercises:
Post one of your subject lines you would like to try in your next email. I’ll comment back on each one and give you my best advice.
Tell me where you’re stuck or what is keeping you from launching your first email drip campaign. I’ll respond to each comment and give you my best advice for getting you unstuck.
Get started with email marketing in 2021 with this Mailchimp tutorial for beginners video. I’ll walk you through step by step how to create your Mailchimp account, import contacts, send your first marketing email, create a form and add it to your website, create a landing page, and set up an automated email.
Create a free Mailchimp account
https://mailchimp.com
Email Marketing for Beginners (Get Started in 7 Steps)
ConvertKit Email Marketing Tutorial for Beginners 2021
Squarespace Tutorial for Beginners 2021
Sign up for our free 7-day course to start building your personal brand
https://www.thefigco.com/start-building-your-personal-brand
Mailchimp is the most popular email marketing software. You can get started with email marketing for free with Mailchimp. The free version of the email marketing software allows you to have up to 2,000 contacts and send up to 10,000 emails.
Timestamps ⏱
0:00 Introduction
0:16 Create a free Mailchimp account
1:47 Add a single contact
2:04 Import existing contacts with a CSV file
3:32 Create your first campaign and send your first marketing email
8:52 Create a sign-up form and embed it on your website
12:19 Create a landing page
15:43 Set up an automated email campaign
19:14 Sign up on landing page and receive automated email
Here’s everything we’re going to cover in the Mailchimp tutorial video:
1. How to create a free Mailchimp account
2. How to create an audience and import existing contacts to your email list
3. How to create and add tags to your audience
4. How to create an email marketing campaign
5. How to send your first marketing email with Mailchipm
6. How to create a Mailchimp form and embed it on your website to start growing your email list
7. How to edit what information you collect on your forms
8. How to create a landing page with Mailchimp
9. How to set up an automatic email to be sent when someone signs up on your landing page (more Mailchimp automations available with a paid plan)
Camera and gear used to record this video
https://kit.co/jeffthelen/my-youtube-video-kit
If you have a list of potential customers for your business, email is the single best way to engage them and stay top of mind while they think things over. I want to show you a really simple, automated email marketing campaign you can use in your business to move cold prospects through every important stage toward becoming an actual paying customer. I won’t leave anything out, and you’ll be able to see how truly easy it is to establish yourself as an expert in your field, and dramatically shorten your sales cycle.
