How do you personalize outgoing emails? With list segmentation, it’s simple to create targeted email marketing campaigns again and again. In this video, we’ll show you how Campaign Monitor makes hyper-targeted segmentation easy.
There’s a reason why more than 250,000 businesses worldwide trust Campaign Monitor to power their email marketing. Create and deliver eye-catching emails that drive real business results with our easy-to-use design, personalization, and automation tools. It’s never been easier to make an impact with email marketing. Try Campaign Monitor for free today.
To learn more about email marketing, visit some of our popular resources:
Watch this email marketing best practices video and learn from top 7 email campaigns of 2020 featuring Airbnb, Poncho, Boxycharm and others. Check out NetHunt CRM for bulk email campaigns https://bit.ly/3o28XI5
Time-codes:
0:00 The Best Email Marketing Campaigns of 2020
0:25 AirBnb’s case study
1:21 Boxycharm’s case study
2:05 Charm Offensive’s case study
2:35 Charity: Water’s case study
3:10 Poncho’s case study
3:43 Email Monks’ case study
4:08 Growthhackers’ case study
Download NetHunt’s Guide on Follow Up Emails:
https://bit.ly/394xJmB
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Head to NetHunt’s blog for more email marketing trends & tips:
– 7 Best Email Marketing Campaigns of 2020 and Why They Were So Good https://bit.ly/3pidE29
– Hot or Not: Email Marketing Trends for 2021 https://bit.ly/393yP1U
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By the end of this video, you’ll have seen email marketing best practices in 2020 and what we can learn from them.
1.Airbnb
Weapon of Choice: Personalisation; drip marketing
Hospitality was one of the industries most affected by the coronavirus. Only thanks to AirBnB’s genuine interest in their clients’ customer journey they have managed to maintain a competitive advantage.
Specifically, they used drip campaigns and build-in feedback forms.
2. BoxyCharm: Maximum Engagement
Weapon of Choice: Pointers
Boxycharm needed a way to increase engagement with their typically long emails. So, they use visual cues to guide subscribers to the most important parts. Animated arrows lead to the ‘hottest’ offers and surprises, hopefully invoking curiosity in readers, nudging them towards the rest of the copy.
3. Jon Buchan’s Charm Offensive
Weapon of Choice: Laughs.
Charm Offensive’s secret is humour when composing copy to encourage engagement and sharing.
4. Charity: Water
Weapon of choice: Taking transactional emails further.
Email marketing isn’t just about sending promotional messages and upselling: people forget that It’s also about raising brand awareness.
Instead of outright telling people to donate, Charity: Water based their drip email marketing campaign around the journey an individual’s donation makes after being received by the charity.
5. Poncho
Weapon of Choice: Short and sweet; interactive elements.
An email marketing campaign doesn’t necessarily have to be some grandiose, intricate effort. Poncho’s campaign is proof that the simplest idea can generate top ROI.
It consists of daily custom weather forecast emails. Poncho uses animations, gifs, puns, and colourful images; all of which aligns perfectly with their brand persona.
6. EmailMonks
Weapon of Choice: Email marketing gamification
We’re all kids at heart. A lot of marketers have recognised this. No matter what age, we love playing games. EmailMonks have built an entire campaign around this love. A highly engaging series of emails livened up the mailing list of EmailMonks and attracted new subscribers to it.
7. GrowthHackers: A Social Perspective
Weapon of choice: Social awareness
GrowthHackers managed to stand out among the rabble of dozens of other email campaigns talking about the Oscars.
Get creative, keep it high quality and set your own trends!
Check out NetHunt CRM for bulk email campaigns https://bit.ly/3o28XI5
In this video, you will watch how Zoho Campaigns can help businesses of all sizes get the best out of their email marketing efforts. With features like consent management, AB testing, drip marketing, email automation, dynamic content, and so on, Zoho Campaigns helps you reach the right audience at the right time with the right message.
Learn more: https://www.zoho.com/campaigns/
WeMail with an email sending API is a killer combination to send awesome emails, grow subscriber lists & promote products all within the WordPress dashboard
If you have a list of potential customers for your business, email is the single best way to engage them and stay top of mind while they think things over. I want to show you a really simple, automated email marketing campaign you can use in your business to move cold prospects through every important stage toward becoming an actual paying customer. I won’t leave anything out, and you’ll be able to see how truly easy it is to establish yourself as an expert in your field, and dramatically shorten your sales cycle.
Email Marketing Automation for WordPress
fluentCRM is a Self Hosted Email Marketing Automation Plugin. Our goal is to let you manage your lead and customers and email campaigns, automation, track activity, and many more. We are currently on beta. Signup to get notified once we go live.
