Most of the folks are opening your š²šŗš®š¶š¹ š°š®šŗš½š®š¶š“š»š on a smartphone š². Case in point, HubSpot reports šš% of all email views š come from mobile devices. Hereās the full breakdown:
ā Mobile ā 41%
ā Desktop ā 39%
ā Tablet ā 19%
ā Other ā 1%
On that account, here are FOUR mobile-first email marketing optimizations.
Any other ideas? Iād love hearing your best practices ā¤µļø
Download HubSpot’s Official Email Marketing Planning Template Now [FREE RESOURCE] https://clickhubspot.com/14w
Calling all email marketers! In this video weāre sharing 3 email marketing tips for organization, plus a walkthrough of our awesome free email marketing template that will help you stay on top of things! Getting organized can be tricky, and weāre here to help make email marketing planning a breeze. Make sure to watch ’til the end, so you can learn all you need to know about organizing your emails.
š Resources:
ā¢ Get Certified in Email Marketing: https://clickhubspot.com/x9y
ā¢ How to Easily Plan & Track Your Email Marketing Campaigns [Free Email Planning Template] https://clickhubspot.com/vb4
š Grow Your Career and Business with HubSpot Academy: https://clickhubspot.com/Popular-Courses
š Favorite Free Certification Courses:
ā¢ Digital Marketing Certification:
https://clickhubspot.com/od6
ā¢ Social Media Marketing Course:
https://clickhubspot.com/Social-Media-Certification
ā¢ SEO Training Course:
https://clickhubspot.com/SEO-Training-Course
ā¢ Inbound Course: https://clickhubspot.com/Inbound-Certification
ā¢ Inbound Marketing Course:
https://clickhubspot.com/Inbound-Marketing-Certification
ā¢ Email Marketing Course:
https://clickhubspot.com/Email-Marketing-Certification
ā¢ Inbound Sales Course:
https://clickhubspot.com/Inbound-Sales-Certification
ā¢ Taking your Business Online Course:
https://clickhubspot.com/Business-Online
About HubSpot:
HubSpot is a leading CRM platform that provides education, software, and support to help businesses grow better. The platform includes marketing, sales, service, and website management products that start free and scale to meet our customersā needs at any stage of growth. Today, thousands of customers around the world use HubSpotās powerful and easy-to-use tools and integrations to attract, engage, and delight customers.
ā Disclaimer:
The videos on our YouTube channel are for informational purposes only, and are not intended as an endorsement for any of the products or services that we feature.
How do you personalize outgoing emails? With list segmentation, it’s simple to create targeted email marketing campaigns again and again. In this video, we’ll show you how Campaign Monitor makes hyper-targeted segmentation easy.
There’s a reason why more than 250,000 businesses worldwide trust Campaign Monitor to power their email marketing. Create and deliver eye-catching emails that drive real business results with our easy-to-use design, personalization, and automation tools. It’s never been easier to make an impact with email marketing. Try Campaign Monitor for free today.
To learn more about email marketing, visit some of our popular resources:
Watch this email marketing best practices video and learn from top 7 email campaigns of 2020 featuring Airbnb, Poncho, Boxycharm and others. Check out NetHunt CRM for bulk email campaigns https://bit.ly/3o28XI5
Time-codes:
0:00 The Best Email Marketing Campaigns of 2020
0:25 AirBnbās case study
1:21 Boxycharmās case study
2:05 Charm Offensiveās case study
2:35 Charity: Waterās case study
3:10 Ponchoās case study
3:43 Email Monksā case study
4:08 Growthhackersā case study
Download NetHuntās Guide on Follow Up Emails:
https://bit.ly/394xJmB
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Head to NetHuntās blog for more email marketing trends & tips:
– 7 Best Email Marketing Campaigns of 2020 and Why They Were So Good https://bit.ly/3pidE29
– Hot or Not: Email Marketing Trends for 2021 https://bit.ly/393yP1U
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By the end of this video, youāll have seen email marketing best practices in 2020 and what we can learn from them.
1.Airbnb
Weapon of Choice: Personalisation; drip marketing
Hospitality was one of the industries most affected by the coronavirus. Only thanks to AirBnBās genuine interest in their clientsā customer journey they have managed to maintain a competitive advantage.
Specifically, they used drip campaigns and build-in feedback forms.
2. BoxyCharm: Maximum Engagement
Weapon of Choice: Pointers
Boxycharm needed a way to increase engagement with their typically long emails. So, they use visual cues to guide subscribers to the most important parts. Animated arrows lead to the āhottestā offers and surprises, hopefully invoking curiosity in readers, nudging them towards the rest of the copy.
3. Jon Buchanās Charm Offensive
Weapon of Choice: Laughs.
Charm Offensiveās secret is humour when composing copy to encourage engagement and sharing.
4. Charity: Water
Weapon of choice: Taking transactional emails further.
Email marketing isnāt just about sending promotional messages and upselling: people forget that Itās also about raising brand awareness.
Instead of outright telling people to donate, Charity: Water based their drip email marketing campaign around the journey an individualās donation makes after being received by the charity.
5. Poncho
Weapon of Choice: Short and sweet; interactive elements.
An email marketing campaign doesnāt necessarily have to be some grandiose, intricate effort. Ponchoās campaign is proof that the simplest idea can generate top ROI.
It consists of daily custom weather forecast emails. Poncho uses animations, gifs, puns, and colourful images; all of which aligns perfectly with their brand persona.
6. EmailMonks
Weapon of Choice: Email marketing gamification
Weāre all kids at heart. A lot of marketers have recognised this. No matter what age, we love playing games. EmailMonks have built an entire campaign around this love. A highly engaging series of emails livened up the mailing list of EmailMonks and attracted new subscribers to it.
7. GrowthHackers: A Social Perspective
Weapon of choice: Social awareness
GrowthHackers managed to stand out among the rabble of dozens of other email campaigns talking about the Oscars.
Get creative, keep it high quality and set your own trends!
Check out NetHunt CRM for bulk email campaigns https://bit.ly/3o28XI5
In this video, you will watch how Zoho Campaigns can help businesses of all sizes get the best out of their email marketing efforts. With features like consent management, AB testing, drip marketing, email automation, dynamic content, and so on, Zoho Campaigns helps you reach the right audience at the right time with the right message.
Learn more: https://www.zoho.com/campaigns/
WeMail with an email sending API is a killer combination to send awesome emails, grow subscriber lists & promote products all within the WordPress dashboard
If you have a list of potential customers for your business, email is the single best way to engage them and stay top of mind while they think things over. I want to show you a really simple, automated email marketing campaign you can use in your business to move cold prospects through every important stage toward becoming an actual paying customer. I won’t leave anything out, and you’ll be able to see how truly easy it is to establish yourself as an expert in your field, and dramatically shorten your sales cycle.
Email Marketing Automation for WordPress
fluentCRM is a Self Hosted Email Marketing Automation Plugin. Our goal is to let you manage your lead and customers and email campaigns, automation, track activity, and many more. We are currently on beta. Signup to get notified once we go live.
