Top 7 Email Marketing Stats (in 2025)

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TIMESTAMPS:

0:00 Intro
0:36 2 reasons you NEED to know these stats
1:37 Why listen to me? (7 figures generated for email clients, $600k profit)
2:58 Average ROI of email is 36:1
6:07 The average business makes 20% of total revenue from email
7:56 There are 4.5 billion email users worldwide
9:55 Gen Z checks email the 2nd most
11:22 Email list size should be 5-10% of social following
16:49 Average email open rate is 20%
18:11 Average welcome email open rate is 83.6%
20:43 Recap (and next steps)

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Topics this video covers:

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4 Proven Email Marketing Templates

4 PROVEN EMAIL MARKETING TEMPLATES | Email marketing is NOT dead. Here are four of the most profitable email marketing templates you should be using as a copywriter.

While other marketing channels are indeed on the rise, email is still one of the most effective and personalized ways for businesses to communicate with their audience. It helps them improve their reach and visibility, and convert more leads on a consistent basis.

As a copywriter, your job is to write email messages that matter to your subscriber, and ultimately compel them to take action. So, be sure to hit the subscribe button for more copywriting tutorials and tips coming your way every single week.

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Resources:
Article by Dean Jackson on the 9 Word Email: https://medium.com/@thatdeanjackson/an-amazing-9-word-email-that-revives-dead-leads-d1a1e97e5eea
Podcast with Dean Jackson on his 9 Word Email: https://ilovemarketing.com/an-amazing-9-word-email-that-revives-dead-leads-with-dean-jackson-at-joe-polishs-genius-network/
Matt Furey’s Website: https://knockoutmarketing.com/products/
Matt’s Blog: https://www.mattfurey.com/uncensored/
Frank Kern’s Website: https://frankkern.com/
Review of the 4 Day Cash Machine campaign: https://profitcopilot.com/the-4-day-cash-machine-by-frank-kern.html
Andrea Chaperon’s Auto Responder Madness Course: https://tinylittlebusinesses.com/products/autoresponder-madness/