email design best practices

Want to boost your website traffic and increase conversions? It all starts with these 6 proven tips for an excellent e-commerce email marketing design. In this video, we’ll show you how to create an email marketing design that encourages your readers to engage with your emails and, most importantly, motivate them to purchase your products or services.

Email marketing is one of the most powerful tools to connect with your audience, increase engagement, and drive sales—but it all starts with a well-designed email. In this video, we’ll walk you through the key steps to create an email design that stands out, resonates with your readers, and inspires action.

These steps will help you create the perfect email design. Ready to get started?

From understanding the core elements of an effective email to learning how to align design with your brand’s messaging, we’ll cover it all. You’ll discover practical tips on layout, color choices, font pairings, and how to craft compelling calls to action that drive conversions. Whether you’re designing your very first email or refining a seasoned campaign, this guide is packed with insights to help you improve every detail.

Why settle for average results when you can create email campaigns that truly make an impact? Watch now to gain the knowledge you need to confidently launch and design campaigns that get noticed and deliver real results. Let’s take your email marketing to new heights—starting today!

Timestamps:
00:00 Intro
01:01 The Importance of Email Marketing Design
02:12 1. Choose the appropriate email structure
04:06 2. Prepare your email copy with visual appearance in mind
06:46 3. Empower your email with images
07:18 4. Make your email design mobile-responsive
08:28 5. Create an email design compatible with dark mode
09:26 6. Be sure you follow your brand guidelines
10:33 Bonus: A/B Test Designs
11:15 Closing Words

Resources:
The Importance of Colors in Email Marketing: https://siteground.com/blog/colors-in-email-marketing/?utm_source=youtube&utm_medium=social&utm_content=email_design
Creating Engaging Emails with Layouts: https://siteground.com/blog/email-layout-examples/?utm_source=youtube&utm_medium=social&utm_content=email_design
Creating Stunning Emails with Templates: https://siteground.com/blog/create-emails-with-free-email-templates/?utm_source=youtube&utm_medium=social&utm_content=email_design
The Perfect Landing Page in 4 Easy Steps: https://youtu.be/NqArO25oHrc?si=C7oTlMdrdtHORPd0?utm_source=youtube&utm_medium=social&utm_content=email_design
Writing Email Prompts with AI: https://siteground.com/blog/email-prompts-to-boost-email-success/?utm_source=youtube&utm_medium=social&utm_content=email_design
SiteGround Email Marketing Tool: https://siteground.com/email-marketing?utm_source=youtube&utm_medium=social&utm_content=email_design

About SiteGround: SiteGround’s high-performance hosting platform, powered by Google Cloud, is the trusted choice of over 3,000,000 domain name owners. Whether you’re building WordPress sites, WooCommerce shops, or using other software, SiteGround empowers you with premium hosting services. Our user-friendly interface and a growing set of speed and security tools simplify website management. Plus, we offer a seamless email marketing solution to engage your audience and enhance your online presence.

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