Managing an ecommerce store but not sure if your email newsletters are really “it” and not some last season’s hit? Watch this video to learn how to upgrade your email marketing game with our expert tips and tricks. Create stylish and effective email designs that drive sales and keep your customers coming back for more! 🤩
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📒 CHECK THESE OUT
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⚡️ Design Emails Like a PRO | Best Email Marketing Tips and Tutorial
👉 https://youtu.be/GtvWK526BbI
⚡️ 11 TOP newsletter design tips, examples and trends for 2024
👉 https://bit.ly/4c8DZb4
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🕗 TIMESTAMP
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00:00 Intro✨
00:30 Email templates for fashion brands
00:58 Email builder
01:18 Automation
01:35 Wrap up
Did you know you can use the BEE editor to create a full email marketing campaign — complete with a landing page to collect user information? This type of email can really boost your conversion rate and it’s not that difficult to create. Let’s get into the tutorial!
P.S. You’ll need a BEE Pro account for this tutorial. If you don’t have a Pro account yet, you can get a free 15-day trial (no credit card required) here: https://beefree.io/bee-pro/signup/?utm_source=youtube&utm_medium=post&utm_campaign=3-steps-to-create-a-free-email-marketing-campaign
(Check out our blog post tutorial on this topic here: https://emaildesign.beefree.io/3-steps-to-create-a-free-email-marketing-campaign/?utm_source=youtube&utm_medium=post&utm_campaign=3-steps-to-create-a-free-email-marketing-campaign/)
Step #1: Create a landing page using BEE
1. Create a new project folder in BEE
2. Create the landing page by creating a new message (we used the Halloween Movie Premier template to promote an event)
3. Delete the extraneous sections of the message
Step #2: Create a Google form and publish the landing page
1. Create a Google form and copy the HTML
2. In the BEE editor, add an HTML box
3. Paste the code for the Google Form into the text box
4. Adjust the dimensions to be width = 100% and height = 670
5. Save the message and publish the landing page. You can either leave the landing page on BEE — it will be active as long as you have a Pro account — or use one of the following methods:
https://support.leadpages.net/hc/en-us/articles/203521870-Publish-landing-pages-as-HTML
Step #3: Create an email that links to the landing page
1. Create a new message
2. Add the landing page link to the CTA button
3. Save the template and export it to the email service provider of your choice
4. Send the email and your readers will be able to visit the landing page and fill out the form!
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If you want people to open your emails, you need to pay attention to your email newsletter design. Good design is key to enticing readers to scroll through your entire email, and better yet, click to your website. And Visme is the perfect start for creating email designs that your audience loves: https://www.visme.co
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If you’re currently experiencing poor email marketing results, the first thing you need to do is take a look back at your most recent emails. How do they look?
Then compare your emails to some of the best brand emails you’ve ever gotten. Do they compare? If the answer is no, then it’s likely other emails are stealing your audience’s attention, even if they aren’t even direct competitors.
You want to stand out in your audience’s inbox as a must-read email newsletter. The best way to do that is by placing an emphasis on your email newsletter design.
In this video, Mike Ploger dives into 12 email newsletter design tips that will help to boost your company’s email marketing results.
By implementing these, you’ll see an uptick in opens and clicks and a decrease in unsubscribes. Just a few of the newsletter design tips you’ll hear in this video are:
– Design for mobile devices – more than half of all email users read email on their smartphones
– Keep your text short, sweet and to the point – no one wants a wall of text in their inbox
– Create visual hierarchy within your design – make headers larger than body copy
– Simplify your font choice – make sure it’s easy to read and never, ever use Comic Sans
And more!
Quality email newsletter design isn’t an impossible task. And if you get started with a design software like Visme that includes tons of beautiful email templates (Check them out here: https://www.visme.co/templates/graphics-for-websites/email-header/), your email newsletter design will be both easy and efficient!
To learn even more about email newsletter design tips, check out our full blog post on the subject: https://visme.co/blog/newsletter-design/
Also, check out our blog post on color psychology that Mike mentioned in tip #7 to learn more about choosing the right colors for your email newsletter: https://visme.co/blog/color-psychology-in-marketing-the-ultimate-guide/
