Nonprofit Email Fundraising:
Email marketing, as part of your nonprofit digital marketing strategy, is one of the most powerful tools a nonprofit can use to fundraise and build relationships with donors.
In this video, you’ll learn everything you need to know about email marketing for nonprofits, from setting up nonprofit fundraising emails to email marketing best practices. So whether you’re just getting started with fundraising email or you’re looking for ways to improve your existing nonprofit email strategy, this guide has you covered!
0:00 Introductions
3:10 Benefits of email marketing
9:08 Is direct mail dead
10:30 Integrating email
13:30 Email marketing strategies
16:00 Fundraising email best practices
23:00 Resources
26:06 Creating email copy
32:45 Email fundraising risks
💁♀️ABOUT WENDY:
Wendy Bonham-Carter, Founder of Do-Nation. After a 10 year career in the fashion industry, she transitioned into the nonprofit sector when she was afforded an opportunity to work for an international NGO. Over the last 6 years she has been supporting grassroot nonprofits, enabling them to louden their voice, reach new supporters & drive true impact for their cause. She’s worked with a variety of organisations including environmental, education, mental health, wellbeing, sustainability, youth support, cancer and local community initiatives. She’s a certified Google Adwords specialist, co-host of the Social Action for Climate Change Summit, experienced web designer & all round digital marketing geek.
➡️Check out their library of free resources here: https://do-nation.world/
➡️The best email market service providers for nonprofits in 2022: https://do-nation.world/the-best-email-marketing-software-for-nonprofits/
📽️ OTHER VIDEOS YOU MIGHT LIKE:
Grant Writing for Nonprofits: https://youtu.be/kW8f2qO6voY
Maximize your nonprofit website: https://youtu.be/Axm7DE9CAlM
Nonprofit Sponsorship: https://youtu.be/E_GLXStzLVI
Managing the Media for Nonprofits: https://youtu.be/S7HoZflDt2Q
🤷♀️ABOUT JOANNE TOLLER & THE CAUSE SPECIALISTS
Joanne has been a professional fundraiser and non-profit marketer for over 25 years. She received her Certified Fund Raising Executive (CFRE) designation in 2010 and has worked for hundreds of charities on a variety of projects, both locally and internationally. Her passion is teaching. She has taught many workshops, attended guest speaking engagements, and written many articles on fundraising and nonprofit marketing. Her mission is to empower those who empower others.
📧GET IN TOUCH WITH JOANNE
Email: toller@causespecialists.ca
Web: https://www.causespecialists.ca/
LinkedIn: https://www.linkedin.com/in/joanne-toller/
Facebook: https://www.facebook.com/CauseSpecialists
Instagram: https://www.instagram.com/causespecialist/
Twitter: https://twitter.com/CauseSpecialist
#emailmarketing #nonprofitmarketing #fundraising