email marketing analytics

Email marketing analytics tools | Email marketing templates

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Email marketing template is a pre-made template that gives marketers a starting point for their email. Templates are often referenced when marketers don’t want to start from scratch and build out an email wireframe with custom coding from the ground up. Email marketing templates provide a general framework to start from, while still allowing for vast personalization of color, photos, text sizing, branding, and fonts–often times via simple drag and drop features within an email builder.

Example
There are many email marketing templates that serve a variety of different marketing purposes, such as newsletters, deals, surveys, events, and announcements. Campaign Monitor has a gallery of pre-designed, mobile-optimized email marketing templates that can be customized to fit company branding.
Email analytics is the method of tracking how your subscribers interact with your emails by tracking different metrics that deal with email delivery, engagement, and conversions. Such analytics helps email marketers to draw valuable insights and optimize and strategize email campaigns for better performance.

What Are Marketing Analytics Tools? Marketing analytics tools are software solutions that help advertisers track and forecast campaign performance. Marketing analysts can track a multitude of metrics such as ROAS, ROMI, CPL, CPC, deal with attribution modeling, and aggregate marketing data from different channels.

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How to Improve Your Delivery Rate | Email Marketing Course (54/63)

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FREE EMAIL MARKETING COURSE: https://www.sendinblue.com/academy?utm_medium=social&utm_source=youtube&utm_campaign=academy

How can you improve your email delivery rate? In this video you’ll get 4 expert tips for optimizing the delivery rate of your emails.

What is the point of your email marketing efforts if your emails don’t even get delivered? In this video you will learn what you need to do to improve your email delivery rate. Practicing good list hygiene is just one of the best practice examples you will learn.

Previous video of the email marketing course: https://youtu.be/q01E7JTskaM
Next video in the email marketing course: https://youtu.be/DdtoO6DYymY

Ready to take the exam? Register here to get your email marketing certificate: https://academy.sendinblue.com/course/email-marketing-course-english/?utm_medium=social&utm_source=youtube&utm_campaign=academy

Sign up for free at Sendinblue: https://app.sendinblue.com/account/register

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▬ About Sendinblue academy ▬▬▬▬▬▬▬▬▬▬▬▬

Learn email marketing with the free certification course by Sendinblue Academy. Get advanced email marketing knowledge from email marketing experts, learn how to grow your business with proven tactics, and take the next step in your career!

The Sendinblue Academy offers free courses in online marketing. In this free email marketing course you’ll learn everything you need to know about email marketing. Once you’ve watched all the videos, you’ll be ready to take the exam and get certified as an email marketing expert!

▬ About Sendinblue ▬▬▬▬▬▬▬▬▬▬▬▬

Sendinblue is an all-in-one marketing platform for small and medium-sized businesses. With Sendinblue, you always send your marketing messages at the right time and through the right channel. Whether it’s email, SMS, chat, or retargeting, we support efficient customer communication via digital marketing channels.

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Tutorial: Email Marketing Analytics (Advanced Guide)

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This tutorial will help you understand advanced email marketing. I’ll cover how you should segment emails and increase your open rate, what metrics you should investigate and ultimately how you’ll increase engagement and thereby conversions (and more!)

Many marketers neglect the importance of their email marketing analytics and don’t have a sufficient knowledge about their subscribers, which results in impersonal marketing campaigns. They don’t have a clue about what their subscribers like and what they want to read about.
They send the same emails to every subscriber on the list and ends up with mediocre results.

If you are an email marketer who wants to become the best marketer you can be, then you should listen to some of the advice I give in this video.

I touch upon terms such as click-through rate, click-to-open rate, the power of written and visual content, demographic segmentation and engagement and conversion with lifecycle marketing.

With email marketing analytics, you can analyze your current data and learn about your subscribers’ preferences.

If you want to go more in-depth with email marketing analytics you can read our blog post here:

How to Get in the Head of Your Target Market with Advanced Email Marketing Analytics

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