Did you know you can use the BEE editor to create a full email marketing campaign — complete with a landing page to collect user information? This type of email can really boost your conversion rate and it’s not that difficult to create. Let’s get into the tutorial!
P.S. You’ll need a BEE Pro account for this tutorial. If you don’t have a Pro account yet, you can get a free 15-day trial (no credit card required) here: https://beefree.io/bee-pro/signup/?utm_source=youtube&utm_medium=post&utm_campaign=3-steps-to-create-a-free-email-marketing-campaign
(Check out our blog post tutorial on this topic here: https://emaildesign.beefree.io/3-steps-to-create-a-free-email-marketing-campaign/?utm_source=youtube&utm_medium=post&utm_campaign=3-steps-to-create-a-free-email-marketing-campaign/)
Step #1: Create a landing page using BEE
1. Create a new project folder in BEE
2. Create the landing page by creating a new message (we used the Halloween Movie Premier template to promote an event)
3. Delete the extraneous sections of the message
Step #2: Create a Google form and publish the landing page
1. Create a Google form and copy the HTML
2. In the BEE editor, add an HTML box
3. Paste the code for the Google Form into the text box
4. Adjust the dimensions to be width = 100% and height = 670
5. Save the message and publish the landing page. You can either leave the landing page on BEE — it will be active as long as you have a Pro account — or use one of the following methods:
https://support.leadpages.net/hc/en-us/articles/203521870-Publish-landing-pages-as-HTML
6. Copy the link to the landing page
Step #3: Create an email that links to the landing page
1. Create a new message
2. Add the landing page link to the CTA button
3. Save the template and export it to the email service provider of your choice
4. Send the email and your readers will be able to visit the landing page and fill out the form!
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