Welcome to a new podcast season that we are starting with email marketing trends. Stay tuned for monthly episodes packed with valuable insights to elevate your email marketing!
Top 5 Email Marketing Trends to Watch in 2025 / Get a free email marketing audit of your emails here: https://flowium.co/3ZBmRF6
After nearly a year-long break, Andriy and Vira, our email marketing experts, are re-energized and ready to dive into the world of email and SMS marketing in the new season of the Email Einstein marketing podcast by Flowium.
In this video, you’ll get insights into the top five email marketing trends to watch for in 2025. From AI summaries and interactive emails to AI-powered optimization and dark mode, we’ve got the tips you need to stay ahead in the ever-evolving eCommerce landscape. Plus, we’ll highlight the importance of email accessibility to ensure your emails effectively reach every audience member. Stay tuned for monthly episodes packed with valuable insights to elevate your email marketing!
All mentioned resources are here: https://flowium.com/podcasts/top-email-marketing-trends/
Timestamps:
0:00 – Intro
1:23 – Podcast news
2:33 – We are waiting for your feedback
3:14 – New things Andriy and Vira learned last year
6:55 – New things Andriy and Vira tried last year
10:11 – Something Andriy and Vira loved
13:09 – What Andriy and Vira are excited about
15:01 – NYC Meetup Highlights: AI Trends
15:31 – Trend 1 – AI Summary
20:11 – Trend 2 – Interactive Emails and Gamification
24:29 – Trend 3 – AI-Powered Optimization
32:24 – Trend 4 – Optimization for Dark Mode
34:30 – Trend 5 – Email Accessibility
38:47 – Summary
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We dive deep into the art of personalization in email marketing. Our email marketing expert, Irina, shares an eye-opening statistic: 47% of consumers ignore impersonal messages. To address this, we explore the nuances of personalized emails, covering tactics like using names in email copy, crafting special VIP segments, and offering exclusive sneak peeks.
Tune in to discover how you can make your customers feel truly special, while significantly boosting engagement and conversion rates through precise, targeted email copy.
I chose to specialize in e-commerce email marketing because selling physical products is easy and fun. Physical product launches tend to go well compared to info product launches, which can be lucrative but come with more stress. Although I have done multimillion-dollar info and digital products, I prefer physical products because they are tangible and easier to understand.
In this video, the Flowium team will offer insider insight into predicted trends for the upcoming year. You’ll hear from our tech experts, marketing experts, copywriters, and more.
Watch the video to hear our email marketing expert’s predictions for 2023!