ULTIMATE GUIDE to email marketing for BEGINNERS | Step by step tutorial for 2026

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Want to dive into email marketing in 2025 or 2026 but unsure how? In this video, we’re diving into the essentials of email marketing for beginners and why building an email list can be a game-changer for creators and businesses. Unlike social media, email marketing allows you to connect with your audience without worrying about algorithms, giving you more control over your communication. I’ll cover a step by step guide to email marketing, including tips for getting started. Plus I’ll share my own experience on why an email marketing strategy is invaluable and how it helps me connect with my audience and generate income, even during low social media engagement. So if you’re unsure how to build an email list or how to grow your email list, or maybe you’re looking for the best email marketing tutorial – this video is for you!

VIDEO LINKS
Tryinteract (quizzes) – https://www.tryinteract.com/
The copywriter I mentioned – https://www.instagram.com/laurabelgray/

FREEBIES
Unlock for your FREE 6 month growth plan with this quiz: https://www.thecreatorproject.com/gro…

Double your income as a creator with this FREE guide: https://www.jadebeason.com/creatorinc…

Find your next brand partnership with this FREE guide: https://www.thecreatorproject.com/bra…

WORK WITH ME
Hire my social media agency: https://socialpeopleagency.com/
Book a 1:1 VIP consultation: https://www.jadebeason.com/vipconsult…
Shop my 6 month growth programs: https://www.thecreatorproject.com/shop
Join my creator community: https://thecreatorproject.com/collective

GROWTH CHALLENGES
Grow on Instagram in 4 weeks or less: https://www.thecreatorproject.com/cha…
Grow on YouTube in 3 months or less: https://www.thecreatorproject.com/you…

*SOCIAL LINKS*
Instagram: https://www.instagram.com/jadebeason/
TikTok: https://www.tiktok.com/@jade_beason?lang=en
LinkedIn: https://www.linkedin.com/in/jadebeason/?originalSubdomain=uk

TIME STAMPS
00:00 Intro
00:26 Why you need an email list
02:50 Step 1: To niche or not to niche
04:02 Step 2: Getting people to join your list
08:18 Step 3: Creating your freebie
09:25 Step 4: Automation (the easy way)
14:50 Step 5: How to promote your freebie/ email list
16:46 Step 6: What should you email your audience?

MY EQUIPMENT
Camera (sit down videos): https://amzn.to/40jLhWq
Camera lens (sit down videos): https://amzn.to/4fiuo2y
Camera (vlogs): https://amzn.to/3AfzFZZ
Key light: https://amzn.to/3AnhO3f
Fill light: https://amzn.to/3Ul7Juy
Back light (mini): https://amzn.to/3nj3S40
Microphone (sit down videos): https://amzn.to/4fbQ2p6
Portable microphone: https://amzn.to/4htF1Si

* ADDITIONAL RESOURCES*
Edit your videos with Riverside (use code jadebeason for 15% off!) – https://creators.riverside.fm/JadeBeason
Royalty free music for your socials with Epidemic sound – https://share.epidemicsound.com/qxfdk2
Level up your YouTube SEO with Tube Buddy – https://www.Tubebuddy.com/WeSidehustle
Build your email list with Convert Kit – https://convertkit.com/?lmref=dmaXaw

BTW – Results can’t be guaranteed, however this video should provide you with strategies and tactics to help you on your journey :).

DISCLAIMER: Some of the above links may be affiliate links, meaning if you purchase a product or service via these links I may receive a small commission/reward, at no additional charge to you!

Helping you bridge the gap between creating the content you love and earning an income.

Complete Email Marketing Tutorial | Build An Email List For Free 😎

Learn how to build an email list from scratch, send automated emails, email campaigns, text messages, push notifications and create audience segments so that based on the behaviour of people in your email list they do get or do not get certain emails.

Using the free version of Omnisend you can do all these things. In this tutorial we will cover 5 steps:

Step 1: Sign Up
First, I’ll show you how to create a free Omnisend account in just a few clicks.

Step 2: Create Sign-Up Forms
You’ll learn how to make popups, fly-ins, and embedded forms so people can easily subscribe to your email list. These forms help turn website visitors into leads!

Step 3: Automate Your Emails
Once people sign up, you can automatically send them a welcome email, wait a few days, send a follow-up, and even test different versions to see what works best. A/B testing helps you figure out which emails get more opens and clicks, so you can improve your results.

Step 4: Smart Targeting & Segments
Not everyone interacts with your emails the same way. You can segment your list based on behavior—who clicks, who ignores, or who buys. This way, you can send special emails to inactive users or give loyal subscribers exclusive offers.

Step 5: High-Converting Campaigns
Besides automation, you can send one-time campaigns to your whole list or specific groups. You can also use A/B testing for campaigns to maximize impact. Plus, Omnisend lets you send texts and push notifications to boost engagement even more!

Final Thoughts
Using Omnisend’s free version, you can automate your email marketing, improve conversions, and grow your audience with ease.

And if you want even more advanced features, stick around—I’ll show you what Omnisend Pro has to offer!

Timestamps:
00:00 Intro
04:02 Start For Free
06:13 Connect With WordPress
07:52 Match Your Brand Colors

Forms
10:57 Create A Form
19:25 Create A Welcome Email
26:58 Case Study
33:02 Form Settings
41:37 A/B Testing
45:36 Theme Settings
50:25 Change The Form Layout

Automations
57:56 Automations In Omnisend
01:07:10 A/B Testing
01:15:02 Split Testing
01:25:56 Test The Automation
01:32:30 Adjust Email

Email
01:32:30 Adjust The Email Address

Campaigns
01:36:25 Create A Campaign
01:43:27 A/B Test Campaign
01:46:50 Text Messages And Push Notification Campaigns

Segments
01:48:08 Create Segments
01:52:49 eCommerce Example
01:56:35 Segments And Automations
02:00:29 Audience Segments

Reports
02:03:08 Check Reports

Omnisend Pro
02:07:04 What Does Omnisend Pro Include?

02:10:21 Follow Up Tutorial
02:11:17 Thank You

#emailmarketing #omnisend #wordpress