Email marketing is often looked over in favour of more flashy new channels, but it’s a really powerful tool to connect with customers past, present and future.
In fact, email marketing generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.
In this video, we’ll share the top tips and tricks for email marketing to achieve awesome growth.
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See you next time!
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Email marketing secrets, here’s what’s working in 2022. In the marketing world, there is a virtual ATM. You know those machines that you go to and take out money? You put in a card, put in your pin, and cha-ching, you’re getting money out of your bank account. But on the internet, your email list is considered an ATM. Every time you need more income, all you have to do is send out an email. And I didn’t come up with this concept.
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Tip number one, scrub your list. This is how I get my open rates above 30%. When you keep sending emails to people and they don’t open it up, what do you think Gmail and Hotmail do? They put it in the spam box. Even if the person hasn’t clicked spam, they put it in the spam box. So to avoid your emails going to the spam box like when I send you an email, you’re reading them, you’re getting them.
Tip number two, use casual subject lines. It usually increases open rates by 12% from my test. In other words, if someone was really proper with their subject lines.
Tip three, use your email list to get followers on your social platforms. This will help with the rule of seven. See in marketing, there’s something called the rule of seven. When someone sees or interacts with your brand seven times, they’re much more likely to evangelize you. It helps you build that brand and just helps you grow. By doing this, you’ll get more followers on all your networks, more engagement. You’ll continually be in front of people and you can continually promote to them.
Tip number four, follow up when people add stuff to their cart, but don’t complete. This usually reduces abandonment cart rates by up to 18% by one simple email for example, “Hey John, I noticed you added this toilet paper. “It’s almost out of stock, there’s only two more. “Check it out.” Probably doesn’t work as well with toilet paper but it could work with t-shirts or scooters or bikes or whatever you’re selling.
Tip five, keep your emails short and to the point. We found that short emails that are under 200 words tend to have a higher click-through rate by seven to 38%. That’s a massive difference. So instead of having really long emails, keep them short and to the point.
Tip six, send your emails early in the mornings. We found that when you send your emails around 6 a.m. for the time zone that your subscribers are in, you have a better chance of having your emails opened up because when they wake up and check their email inbox, you’ll be at the top versus being at the bottom. If you’re at the bottom, they go through a lot of at the top and then they don’t keep going and then they’re done. So send them out early in your time zone. We usually find that 6 a.m. works the best.
Tip seven, add value even when you are selling, it just creates better customers. There’s a site called Legion Athletics. And what Legion is, it’s a fitness supplement brand. They generate a lot of their revenue through emails, more than 10%. And the way they do this is they don’t just sell you protein powder or supplements, they also show you how to best use them, the best workout routines and how you can get fit, better and healthier all while taking their products.
Tip eight, resend to unopens. This typically adds an extra 8% to your open rate. I do this all the time. If I send out a hundred thousand emails and only 25,000 or 30,000 open them, I know that I can get roughly another 8,000 to open up the emails if I resend to all the unopens and I change the subject line. The key is change the subject line. If you don’t change the subject line, it doesn’t work as well.
Tip nine, add countdown timers within your emails. And I’ve seen this increase sales by roughly 19% the last few times that I did it. Now you only want to do this when you’re selling something and it’s a promo and it actually is running out.
So I wouldn’t put a countdown timer in my email if the promo lasts forever, but if the promo lasts for 24 hours, I would add that countdown timer to the email because it works.
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Email marketing is often looked over in favour of more flashy new channels, but it’s a really powerful tool to connect with customers past, present and future.
In fact, email marketing generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.
In this video, we’ll break down how to set up an email marketing strategy that works with your other marketing strategies to achieve awesome growth.
You’ll need to be strategic at every step of the process, so here’s what to do, and what not to do…
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The Do’s:
Do: A/B test your emails
According to Litmus, Brands that always include an A/B test in their emails generate an ROI of 48:1 on email marketing.
Do: Optimize for mobile
More than half of global web traffic comes from mobile phones (Statista) and nearly 1 in 5 email campaigns is not optimized for mobile devices.
Do: Remember who you’re talking to
Nobody likes getting bombarded with irrelevant information. The great thing is that with all the data at your fingertips these days, it’s never been easier to segment your database and send impactful, relevant communication to the people who want to receive it.
Do: Lead with value
Make sure whatever you’re sharing provides immediate value to the recipient.
Do: Automate
This ‘Do’ is one of the most important, growth-wise. Make sure you’re leveraging the most convenient tools and platforms to do the heavy lifting for you.
The Don’ts:
Don’t: Forget to follow up
Whilst there’s value in the occasional one-off email, you should really be contextualising every email you send with your wider marketing strategy.
Don’t: Spam
This should go without saying, but firing out frequent, irrelevant, unhelpful emails is spammy. It’s not just annoying for the people you’re emailing, either.
Don’t: Get sloppy
Once you’ve sent an email, it’s gone. Spelling and grammar mistakes happen (it’s only human!) but they shouldn’t make it to the final product.
Don’t: Break the law
Again, this should go without saying, but when it comes to email marketing, a lot of companies are still acting like we’re in the Wild West.
Don’t: View email as a standalone channel
It’s so important to integrate your email strategy with the rest of your marketing and sales efforts.
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That’s it for our round-up of the do’s and don’ts of email marketing.
The main thing to keep in mind is value, value, value!
Use all the data and tools at your fingertips for a growth-driven approach, and make sure your customer’s needs are always central to your strategy.
If you enjoyed the video, make sure to hit the LIKE button and subscribe for more of the same!
——————————————————-
We’re here to empower you with the digital skills you need to adapt, grow and succeed in a rapidly changing world.
Check out our blog for articles, reports, resources and webinars.
→ https://hubs.la/H0VHlcs0
On-demand courses
→ Digital Marketing Certificate: https://hubs.la/Q011VZnM0
→ Growth Marketing Certificate: https://hubs.la/Q011VZHH0
→ Data Fundamentals Certificate: https://hubs.la/Q011V-0x0
→ Business Analytics Certificate: https://hubs.la/Q011W10G0
→ Data Visualisation & Storytelling Certificate: https://hubs.la/Q011W1pr0
→ Digital Leadership Certificate: https://hubs.la/Q011W2h-0
Ready to transform your workforce? Here are our corporate solutions for growth, innovation and data capabilities.
→ https://hubs.la/H0VHz7W0
You can also follow us on Social Media here for even more learning materials:
LinkedIn: https://www.linkedin.com/school/growth-tribe/
Instagram: https://www.instagram.com/growthtribe/
Facebook: https://www.facebook.com/GrowthTribeIO
Twitter: https://twitter.com/GrowthTribe
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