Email Marketing Optimization

4 Email Marketing Optimizations for Mobile Devices

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Most of the folks are opening your ๐—ฒ๐—บ๐—ฎ๐—ถ๐—น ๐—ฐ๐—ฎ๐—บ๐—ฝ๐—ฎ๐—ถ๐—ด๐—ป๐˜€ on a smartphone ๐Ÿ“ฒ. Case in point, HubSpot reports ๐Ÿ’๐Ÿ% of all email views ๐Ÿ‘€ come from mobile devices. Hereโ€™s the full breakdown:

โ€’ Mobile โžŸ 41%
โ€’ Desktop โžŸ 39%
โ€’ Tablet โžŸ 19%
โ€’ Other โžŸ 1%

On that account, here are FOUR mobile-first email marketing optimizations.

Any other ideas? Iโ€™d love hearing your best practices โคต๏ธ

#emailmarketing #emailmarketingtips #emailmarketingstrategy #short

Email Marketing in the Digital Age – April Mullen

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Do you know why Email has the best ROI of almost any digital marketing tactic?
How to effectively collect new email addresses and create solid email campaigns in this new world of online marketing.

April Mullen is a Sr. Marketing Strategist at Selligent. She is also an adjunct professor at the Universty of Missouri โ€“ St. Louis teaching an email marketing course.

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