These are 2 Email Marketing Tips for Beginners that you want to focus on when you’re just getting started.
1. Welcome Series
The first few emails your subscribers get after joining your email list are some of the most important messages of the customer lifecycle.
These emails make your subscribers accustomed to engaging with your brand via email and set the tone of your relationship.
2. Customer Thank You
Show appreciation for your customers by saying thank you. This helps strengthen your bond and reduces buyers remorse. Provide them with education about your products, if needed. Lastly, get them to provide valuable feedback and content as well as joining your community.
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Looking to revamp your email marketing? There are plenty of generic tips and advice out there — but there’s no one-size-fits-all approach. However, there are still a handful of best practices that can come in handy. In this video, we’ll go over eight actionable email marketing tips to help you increase open and click-through rates.
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Email marketing is often looked over in favour of more flashy new channels, but it’s a really powerful tool to connect with customers past, present and future.
In fact, email marketing generates $42 for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.
In this video, we’ll break down how to set up an email marketing strategy that works with your other marketing strategies to achieve awesome growth.
You’ll need to be strategic at every step of the process, so here’s what to do, and what not to do…
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The Do’s:
Do: A/B test your emails
According to Litmus, Brands that always include an A/B test in their emails generate an ROI of 48:1 on email marketing.
Do: Optimize for mobile
More than half of global web traffic comes from mobile phones (Statista) and nearly 1 in 5 email campaigns is not optimized for mobile devices.
Do: Remember who you’re talking to
Nobody likes getting bombarded with irrelevant information. The great thing is that with all the data at your fingertips these days, it’s never been easier to segment your database and send impactful, relevant communication to the people who want to receive it.
Do: Lead with value
Make sure whatever you’re sharing provides immediate value to the recipient.
Do: Automate
This ‘Do’ is one of the most important, growth-wise. Make sure you’re leveraging the most convenient tools and platforms to do the heavy lifting for you.
The Don’ts:
Don’t: Forget to follow up
Whilst there’s value in the occasional one-off email, you should really be contextualising every email you send with your wider marketing strategy.
Don’t: Spam
This should go without saying, but firing out frequent, irrelevant, unhelpful emails is spammy. It’s not just annoying for the people you’re emailing, either.
Don’t: Get sloppy
Once you’ve sent an email, it’s gone. Spelling and grammar mistakes happen (it’s only human!) but they shouldn’t make it to the final product.
Don’t: Break the law
Again, this should go without saying, but when it comes to email marketing, a lot of companies are still acting like we’re in the Wild West.
Don’t: View email as a standalone channel
It’s so important to integrate your email strategy with the rest of your marketing and sales efforts.
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That’s it for our round-up of the do’s and don’ts of email marketing.
The main thing to keep in mind is value, value, value!
Use all the data and tools at your fingertips for a growth-driven approach, and make sure your customer’s needs are always central to your strategy.
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According to the recent data, that’s how much ROI is generated by Email Marketing Campaigns, which are proudly ranked first among marketing channels.
Therefore, if you’re not leveraging email marketing as an insurance broker, you’re missing out on an incredible opportunity of attracting, warming up, and converting your prospects into clients.
Learn the best email marketing tips and get an email marketing tutorial proven by practice.
Here’s what we’ll cover:
How brokers can leverage email marketing
The structure of a winning email campaign
What information do you need to prepare, to get an effective result?
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How to craft the perfect email marketing strategy!
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Creating an email marketing strategy is one of the most important things you can do for marketing and sales in your business. This video will give you an in-depth walkthrough of how you can create an email marketing campaign if you are a beginner or an expert in 2022. I have compiled my top tips and best practices for you to see success in your email marketing outreach.
Writing an email marketing campaign is the easiest thing you can to do guarantee customers into your business. Most people struggle because they don’t know how to start, but it’s much simpler than it seems.
0:00 Intro
1:28 Content Distribution Funnel
5:39 Email Campaigns and Automations
11:10 Our #1 Email Out Of Millions
16:00 Breakdown of Our #1 Email
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Want to stay on top of what’s working NOW in Email marketing?
Wondering how the new IOS 15 update will affect your email marketing?
In this episode, I’m sharing the best tips for email marketing that’ll surely boost your sales in 2022.
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Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the purpose of enhancing a merchant’s relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.
Email marketing has evolved rapidly alongside the technological growth of the 21st century. Prior to this growth, when emails were novelties to the majority of customers, email marketing was not as effective. In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent out the first mass email to approximately 400 potential clients via the Advanced Research Projects Agency Network (ARPANET). He claims that this resulted in $13 million worth of sales in DEC products, and highlighted the potential of marketing through mass emails.
However, as email marketing developed as an effective means of direct communication, in the 1990s, users increasingly began referring to it as “spam”, and began blocking out content from emails with filters and blocking programs. In order to effectively communicate a message through email, marketers had to develop a way of pushing content through to the end user, without being cut out by automatic filters and spam removing software.
Historically, it has been difficult to measure the effectiveness of marketing campaigns because target markets cannot be adequately defined. Email marketing carries the benefit of allowing marketers to identify returns on investment and measure and improve efficiency.[citation needed] Email marketing allows marketers to see feedback from users in real time, and to monitor how effective their campaign is in achieving market penetration, revealing a communication channel’s scope. At the same time, however, it also means that the more personal nature of certain advertising methods, such as television advertisements, cannot be captured.
Think email marketing is dead? Watch this video to find out!
Email marketing in 2020 and 2021 is still one of the best, most profitable ways to build a lasting relationship with prospective customers. It allows you to stay top of mind, build trust AND authority with minimal effort and cost.
But some things that used to work don’t anymore. And if you are not getting good results with email marketing maybe the problem is you! so stay tuned and find out what’s working like crazy in 2021 and beyond so you don’t have to guess and experiment. Put these strategies into action and see your business skyrocket.
Here are some great email marketing tips and tricks with the best email marketing strategy in 2021.
In this video, I’m going to chat about how to get started with email marketing so you can make more sales, more money, and do it all EASIER than before.
Email marketing can be a little tricky and it can be something that’s a little scary and unknown but, I swear, it’s not hard.
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