email marketing strategy

Hopefully you’ve been implementing the stuff that you’ve been learning over the last two weeks as this is the last lesson where I’m recapping everything. And by now you should be seeing more growth in your email list. Probably not at 50,000 subscribers, that’s unrealistic within two weeks but your numbers should be growing and you should be on your way to 50,000 subscribers.

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Download the Assets mentioned in this course: https://neilpatel.com/training/
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Important takeaway, email marketing will grow so you should continually use it. And if you want to use it, you want to achieve maximum engagement. And that’s the point. And the way you do that is create those one-on-one interactions. Whether using the words you or I in your email, personalizing things, putting their first name within their email.

These are all ways to maximize engagement, AB testing, which is what we discussed in the last lesson. Always that you can maximize your engagement. And another trick that you can do is leverage segmentation.

People who are super active, you should send them different emails than people who aren’t as active, people who enjoy multiple emails from you a week, you should segment them, keep sending them maybe even more, people who don’t want that, segment them, send less.

This is how you can adjust your email marketing, not just the messages, but your workflows to maximize your sales and revenue and even deliverability.

So how often should you be emailing? Well, there is no right answer. I recommend that you do at least a few times a week but if your list is super active and they want daily, then email daily.

I may have an ad, drives people to watch a webinar, collect their email, invite them over email, as well as on that landing page, I’ll reinforce the data and the decision they’re making with data. I’ll talk about the process, testimonials, case studies, the value, I’ll even have CTAs in there to generate sales.

And then what I’ll do is I’ll continually have more and more webinars over time, not just one, and webinars on different topics because it allows me to create multiple ways to generate that sale as well.

And what I love about webinars is you can use a sense of urgency because a webinar doesn’t last forever, which is cool. Your webinars shouldn’t be evergreen, at least at the beginning. You can use things like LinkedIn to hit up your contacts, get more people interested or social media, just create a catchy headline.

And as I mentioned, you got to create that sense of urgency ’cause it will improve your show up rates and the rate that people will register. And you’ve learned a lot over the last two weeks but the most important lesson that you should have learned is multiple ways that you can leverage email.

There’s no right way or wrong way, you just got to pick the way that works best for you. And the metrics will show you what’s working, right? If your list size is increasing, your open rates are improving, your click rates are improving, your unsubscribe rates are decreasing, your spam complaints are decreasing.

These are all metrics that’ll help you understand if you’re choosing the right way. And if you’re seeing them go backwards, the opposite way that you want, just adjust and tweak your strategy. And in that strategy, you should also have an omni-channel approach.

Yes, email’s great, but it’s not just all about email. What about SEO? What about content marketing? What about Facebook marketing? What about just making your copy for your blog posts? Part of it, send it out in an email and get people to click through and read the rest of the blog post.

This is all example of an omni-channel strategy which is the true way you grow, and that’s how you get to the next level.

And if you really want to get to the next level, I recommend that you check out all the handouts, the cheat sheets, the worksheets, everything we gave in this course which you can find at Neilpatel.com/training, click on email marketing unlocked. You’ll find all the lessons there as well as all the cheat sheets and lessons.

And just go through them. Take your time, it’s up there pretty much forever. So you’ve completed the course.

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#SEO #NeilPatel #EmailMarketing

Today I have a brand new course for you. It’s on email marketing. I’m going to teach you how to go from zero to 50,000 subscribers with email marketing.

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Download the Assets mentioned in this course: https://neilpatel.com/training/
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In 2019, I know we’re well past beyond that point, email users accounted for 3.9 billion users. And this is set to grow to 4.48 billion users by 2024. That’s half the world’s population. That’s a huge number.

Some facts for you. 66% of consumers online have made purchases because of a direct result of email. And 72% of customers say that email is their favorite conduit of communication with companies that they do business with. 61% say they like to receive promotional emails weekly and 28% of them want them even more frequently. 72% of us customers prefer email marketing over other types of promotion.

Plus it ties everything in, with the apps that you use or the websites that you log in, emails popular. Even if you look at me, I’m sending out two to three emails on a weekly basis, it’s super effective and it’s worked super well for other people as well.

Your highest converting marketing channel from what I’ve seen everything I’ve experienced is going to be email marketing. If it’s not, that means you’re doing something wrong. If you market to your contacts the right way, your emails will get open, read, and most importantly get acted on.

First off, if you’re e-commerce or you’re selling a digital good, abandon cart email and this is where people almost finished the checkup but they don’t. And I recommend emailing them within four hours, then 16 hours. And then two days later to try to get them back. The key is just to get them back and buying your product. A flash sale’s another type of promotion.

So when you have a new customer or you have a new lead on your list, I recommend that you email them immediately. So you build up that rapport right away.

I recommend that you send them another email two days later and then I recommend that you send them another email with four days later. It’s not just about selling to these people. It’s also about just helping them and guiding them as well.

Emails with personalized subject lines generate 50% higher open rates, sending three abandoned cart emails results in roughly 69% more orders than one single email.

And videos added to your email can increase click rates by roughly 300%, which is huge. And when you’re sending out emails keep in mind that Tuesdays, Wednesdays and Thursdays are the most popular days but if you want the most opens because a lot of people get bombarded on those days, I recommend sending emails on Mondays and Fridays which has been super effective for me. I also do Sundays, which has done really well too.

With your lead nurturing process, remember, you can always follow up with your leads not just right then and there but also a week later, a month later, years later as long as you keep educating and helping out and building that value, you can do well with them.

You don’t need a fortune to be fortunate. And that’s why I love email marketing. I once met a guy named John Reese who used to run a site called income.com. And he once told me his email list is like his digital ATM machine. Sends out an email and makes a ton of money. That’s the power of email marketing.

If you need any help with your email marketing just shoot me an email at support@neilpatel.com. Or you can just leave a comment below and I’ll try to answer any questions that you may have.

If you enjoyed this video, make sure you like it, share it and tell your friends about it and make sure you check out neilpatel.com/training, click on email marketing unlock. There you’ll find all the cheat sheets, worksheets that will help you get the most out of this course.

You’ll see more lessons. This is going to be a six part course but I want you to go there and fill out the goals worksheets, as well as of course itinerary. And by the end of this course you’ll know how to market your business with email marketing and generate more sales as well.

► If you need help growing your business check out my ad agency Neil Patel Digital @ https://neilpateldigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

#SEO #NeilPatel #EmailMarketing