We analyzed more than 4.4 billion messages sent by GetResponse customers in 2023 and in this video, Michaล Leszczyลski, our Head of Content Marketing & Partnerships, will talk you though key insights, surprises and best practices you can take away from the 2024 Email Marketing Benchmarks report.
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๐ ๐ฎ๐ฌ๐ฎ๐ฐ ๐๐บ๐ฎ๐ถ๐น ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐ฒ๐ป๐ฐ๐ต๐บ๐ฎ๐ฟ๐ธ๐ ๐ฅ๐ฒ๐ฝ๐ผ๐ฟ๐
At GetResponse, we believe emails should be relationship builders, not distractions. Thatโs why weโre here to help you design impactful campaigns backed by data-driven insights.
As an email marketing software provider, we have tons of data at our fingertips. And thatโs exactly what powers our Email Marketing Benchmarks report.
Inside, youโll find valuable insights on email performance, marketing automation, landing pages, and webinars. Our goal is to give you the knowledge you need to boost your email marketing game.
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๐๐ฒ๐ ๐ณ๐ถ๐ป๐ฑ๐ถ๐ป๐ด๐ ๐ณ๐ฟ๐ผ๐บ ๐๐ต๐ฒ ๐ฎ๐ฌ๐ฎ๐ฐ ๐๐บ๐ฎ๐ถ๐น ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐ฒ๐ป๐ฐ๐ต๐บ๐ฎ๐ฟ๐ธ๐ ๐ฟ๐ฒ๐ฝ๐ผ๐ฟ๐
๐ Surge in engagement: Average email open rates increased to 39.64%, and click-through rates rose to 3.2% from the previous year.
๐ Importance of automation: Automated emails consistently outperform regular newsletters in terms of engagement.
๐ Optimal timing: Emails sent early in the morning (4-6 AM) and late in the afternoon (5-7 PM) have higher engagement.
๐ Seasonal engagement: Higher email volumes during Q4 see increased engagement rates.
๐ Long-term strategy: Trust and relevance in content are more effective than quick-win tactics.
๐ Context understanding: Analyze the results and tailor strategies based on your industry, location, and audience specifics.
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Skip to the part that interests you
00:00 Preview
00:20 Intro
00:37 About 2024 Email Marketing Benchmarks report
00:56 Was there anything surprising about the report?
02:10 The respondents of the study
03:05 Top level trends (for specific Countries)
04:02 How many newsletters should I be sending per week?
05:01 What’s the best time to send emails?
06:16 What’s the ideal lengths of subject line?
07:42 Emojis in subject lines – good or bad?
09:03 Best practices for content of the email
11:50 One, the most important takeaway from the whole report
12:37 Outro
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About GetResponse
GetResponse is the email marketing platform that empowers marketers, solopreneurs, coaches, and small business owners with comprehensive, affordable, and easy-to-use tools to grow, engage, and convert their audience. With over 25 years of expertise, GetResponse goes beyond email to provide powerful automation and list growth tools, making it the go-to solution for those who want to succeed in building their personal brand, sell products and services, nurture their audience, and build a community.
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