email marketing trends 2021

In part one of this four-part series, I’m going to cover some easy email marketing wins using hyper-personalisation. These simple changes will have a huge impact on your open rates and engagement. Grab a pen and some snacks, it’s a long one.

In this video, I’ll walk you through all the elements that make a great targeted email, including design principles. we’ll also look at a few examples including some bad ones to give you a clear understanding of how to craft beautiful, smart emails without the garbage.

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Full chapter list below so you can skip my ramblings and watch any section that interests you:

CHAPTERS:

00:00 – Intro
00:48 – Overview
03:14 – Segmentation

06:09 – High Five Impact Check
06:26 – Using names in Subject lines
07:39 – Personalised Lead-in Content
08:37 – Contextually Aware
09:35 – Hyper Personalised Email Example
12:16 – Using Historical Customer Data
13:38 – Naughty email practice example
14:30 – Anniversary Email Example (Easyjet)
15:13 – Relevancy

Email Design & Personalisation Review

17:30 – Welcome/Onboarding Email Examples
19:08 – Welcome Email Example (Asos)
22:19 – Welcome Email Example (Myprotein)
25:00 – Welcome Email Example (Medium)

5 Rules for Great Looking Emails
27:37 – Measure Your Copy
28:15 – Enticing Vernacular
28:45 – Minimal Animation
29:18 – Keep It Human

Template How-to-Use Guide
30:48 – Email Planning Template Overview

Thanks for watching, don’t forget to let me know your thoughts in the comments, and if you enjoyed this video give it a like, it really helps me out. 🙏

Music Credit:
Music from Uppbeat
https://uppbeat.io/t/mountaineer/good-old-tape
License code: ME26LLJJGHJGSNUU

Music from Uppbeat
https://uppbeat.io/t/soundroll/lo-fi-love
License code: EEQVYYMZA1TN34MZ

Think email marketing is dead? Watch this video to find out!
Email marketing in 2020 and 2021 is still one of the best, most profitable ways to build a lasting relationship with prospective customers. It allows you to stay top of mind, build trust AND authority with minimal effort and cost.

But some things that used to work don’t anymore. And if you are not getting good results with email marketing maybe the problem is you! so stay tuned and find out what’s working like crazy in 2021 and beyond so you don’t have to guess and experiment. Put these strategies into action and see your business skyrocket.

Here are some great email marketing tips and tricks with the best email marketing strategy in 2021.

Easy Email Marketing 2022

Email Marketing Is Dead: Here’s What’s Working Now in 2021