When it comes to the best music marketing strategies, email marketing is one of the most effective ways for musicians to reach fans directly. Email gives you direct access to your fans inboxes, unlike social media posts which can be choked by algorithms.
In this video we look at why email is so important for music promotion, how artists can create a mailing list and how to start collecting your fans email addresses.
As usual, check out the links below for more useful info.
Skip forward in the vid ►
00:00 – Intro to music marketing with email
01:35 – Why do musicians need a mailing list?
04:22 – How to set up an email mailing list
05:57 – How to collect emails on your website
09:21 – Other ways to build your mailing lists
11:49 – What kind of emails should musicians send?
14:22 – Recap
Guide to Email Marketing for Musicians ►
https://dittom.us/Email-Marketing-Guide
Why is Email so Important for Music Promotion? ►
https://dittom.us/why-use-email-marketing
How to Create a Website for Your Music ►
https://dittom.us/creating-your-own-website
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In questo video la mappa delle cose da sapere per chi vuole usare le mail per comunicare. Per professionisti, influencer e piccole imprese che vogliono creare una strategia partendo da zero.
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Questa la piattaforma di email marketing di Smshosting
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0:00:00 | Intro
0:04:50 | La landing page
0:08:30 | Il form di iscrizione
0:12:02 | La CTA (Call To Action)
0:15:46 | Il lead magnet
0:19:58 | La privacy
0:24:09 | Due tipi di e-mail marketing
0:29:27 | Cosa scrivere nelle mail?
0:38:41 | Le statistiche
0:44:31 | I contatti passivi
I corsi
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Hai fruito gratuitamente di questo contenuto grazie ai finanziatori e alle finanziatrici che ne hanno sostenuto la realizzazione.
Today I have a brand new course for you. It’s on email marketing. I’m going to teach you how to go from zero to 50,000 subscribers with email marketing.
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In 2019, I know we’re well past beyond that point, email users accounted for 3.9 billion users. And this is set to grow to 4.48 billion users by 2024. That’s half the world’s population. That’s a huge number.
Some facts for you. 66% of consumers online have made purchases because of a direct result of email. And 72% of customers say that email is their favorite conduit of communication with companies that they do business with. 61% say they like to receive promotional emails weekly and 28% of them want them even more frequently. 72% of us customers prefer email marketing over other types of promotion.
Plus it ties everything in, with the apps that you use or the websites that you log in, emails popular. Even if you look at me, I’m sending out two to three emails on a weekly basis, it’s super effective and it’s worked super well for other people as well.
Your highest converting marketing channel from what I’ve seen everything I’ve experienced is going to be email marketing. If it’s not, that means you’re doing something wrong. If you market to your contacts the right way, your emails will get open, read, and most importantly get acted on.
First off, if you’re e-commerce or you’re selling a digital good, abandon cart email and this is where people almost finished the checkup but they don’t. And I recommend emailing them within four hours, then 16 hours. And then two days later to try to get them back. The key is just to get them back and buying your product. A flash sale’s another type of promotion.
So when you have a new customer or you have a new lead on your list, I recommend that you email them immediately. So you build up that rapport right away.
I recommend that you send them another email two days later and then I recommend that you send them another email with four days later. It’s not just about selling to these people. It’s also about just helping them and guiding them as well.
Emails with personalized subject lines generate 50% higher open rates, sending three abandoned cart emails results in roughly 69% more orders than one single email.
And videos added to your email can increase click rates by roughly 300%, which is huge. And when you’re sending out emails keep in mind that Tuesdays, Wednesdays and Thursdays are the most popular days but if you want the most opens because a lot of people get bombarded on those days, I recommend sending emails on Mondays and Fridays which has been super effective for me. I also do Sundays, which has done really well too.
With your lead nurturing process, remember, you can always follow up with your leads not just right then and there but also a week later, a month later, years later as long as you keep educating and helping out and building that value, you can do well with them.
You don’t need a fortune to be fortunate. And that’s why I love email marketing. I once met a guy named John Reese who used to run a site called income.com. And he once told me his email list is like his digital ATM machine. Sends out an email and makes a ton of money. That’s the power of email marketing.
If you need any help with your email marketing just shoot me an email at support@neilpatel.com. Or you can just leave a comment below and I’ll try to answer any questions that you may have.
If you enjoyed this video, make sure you like it, share it and tell your friends about it and make sure you check out neilpatel.com/training, click on email marketing unlock. There you’ll find all the cheat sheets, worksheets that will help you get the most out of this course.
You’ll see more lessons. This is going to be a six part course but I want you to go there and fill out the goals worksheets, as well as of course itinerary. And by the end of this course you’ll know how to market your business with email marketing and generate more sales as well.
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Timestamps
00:00 INTRO
00:53 OVERVIEW
01:19 KILLER FEATURES
06:18 EMAIL AUTOMATION WALKTHROUGH
08:13 INTEGRATIONS
09:01 EASE OF USE
09:51 HELP AND SUPPORT
10:10 PRICING
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ActiveCampaign is an email marketing powerhouse that’s steadily expanding its feature set. In this ActiveCampaign review, I dive deep into what sets it apart and how you can take advantage of its many features.
The ActiveCampaign review covers features, pricing, automations, ease of use, and so much more. By the end of it, you’ll have a solid understanding of what the email marketing software can and can’t do for you.
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You Need a Website and Email List, you can’t rely on social media algorithms or policies can change. So you need to build a website or blog and start email marketing and growing an email list to keep access to your audience. Don’t rely on social media. Rely on yourself.
Email Marketing and Website Building are not something most social media influences and content creators want to do, because social media is free and comes with traffic. But you never know when you will lose access to your audience and that is why you need your own website and email list to keep that access to the audience you built long term.
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Roberto Blake is a Creative Entrepreneur, Keynote Speaker, and YouTube Certified Educator. He is the founder of Awesome Creator Academy and host of the Create Something Awesome Today Podcast.
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If you have a list of potential customers for your business, email is the single best way to engage them and stay top of mind while they think things over. I want to show you a really simple, automated email marketing campaign you can use in your business to move cold prospects through every important stage toward becoming an actual paying customer. I won’t leave anything out, and you’ll be able to see how truly easy it is to establish yourself as an expert in your field, and dramatically shorten your sales cycle.
Email Marketing is one of the most effective yet often overlooked and underutilized marketing methods that all musicians SHOULD be using to build a fanbase.
This is the first video in a series on email marketing music that will cover:
– Why email marketing is an important part of your music promotion
– How it works and how to do it the right way
– The exact steps that you need to take to use email marketing to grow a following for your music
👉 Get more exposure and more fans. Grab your FREE copy of The Music Promotion Blueprint at https://www.musicpromotionmachine.com/blueprint/
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