What’s your restaurant marketing superpower? Whether it’s reels, email marketing, or branding, you should be charging for it!
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Learn how to monetize your skills in the Restaurant Marketing University: https://rmu-eats.com
Get daily content ideas with the Restaurant 365 Marketing Planner at https://gel-365.com
After 10+ years of using MailChimp — I’m moving on.
In this video I try the top 26 email marketing software apps and share the tool I end up choosing.
The truth is, almost all 26 companies provide the basics of email marketing. But what ends up distinguishing these companies is the hidden ways they charge you.
How to Build A Community With Email Marketing w/Paul Gowder
Send us a text (https://www.buzzsprout.com/twilio/text_messages/2145075/open_sms)
Paul Gowder shares how he used email marketing to build a list of over 100k. He’s used this strategy to build a large community without depending on social media platforms to grow his brand.
Takeaways
• Building a Family-Centered, Location-Independent Business (00:00:13)
Paul discusses how he built powwows.com while prioritizing family life and being location-independent. He and his family traveled extensively, including 42 trips to Disney, while balancing his growing business.
• Starting a Business as a Hobby (04:09:61)
Powwows.com started as a hobby in 1996 when Paul was learning HTML and building webpages. It wasn’t until years later, when expenses increased, that he began to explore monetization.
• The Shift from Forums to Social Media (06:33:14)
Listen as Paul explains how he shifted focus while building his brand and broadening his influence using powwows.com
• Challenges and Fears of Scaling a Business (09:13:21)
Paul shares his fears about scaling powwows.com, especially when dealing with increasing expenses, changing technology, and fluctuating SEO and social media rules. He highlights how quickly things can change, using Facebook’s sudden exit from podcasting as an example.
• Importance of Email Marketing for Community Building (13:52:10)
Paul emphasizes that email marketing is the heart of his business. Despite the rise of social media platforms, email remains the most reliable way to connect with and maintain a community, as it allows for more direct communication.
Connect with Paul: Website (https://www.powwows.com) | LinkedIn (https://www.linkedin.com/in/paul-gowder-5a67473b/)
Support the show (https://www.buzzsprout.com/2145075/support)
Connect with us:
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👉Helpful Resources
ConvertKit email marketing: https://bit.ly/3TM19gr
Join my Substack: https://shorturl.at/3LXCx
Record, stream, & edit with Riverside: https://shorturl.at/AZ3Lr
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Shop Podcast Microphones: https://amzn.to/3Rvz4c7
Get paid to interview guests: https://shorturl.at/htIY4
Podcast hosted by Buzzsprout (https://www.buzzsprout.com/?referrer_id=2125757)
Disclosure: This podcast is NOT sponsored. Some links are affiliate links. If you buy a product using one of the links, I may earn a small commission at no extra cost.
Running email campaigns without using reports is like navigating a ship through fog without a compass (or GPS) – you might be moving, but you have no clear idea of where you’re headed or if you’re staying on course.
🤝 Have Me Scale Your Brand → https://try.brandluxmedia.com/organic-calendar-page
🚀 Have Me Mentor You For $97 → https://www.skool.com/ecom-premium-7019/about
📧 Signup To My Newsletter → https://try.brandluxmedia.com/email-list-optin
📈 Learn More About My Agency Brand Lux Media → https://www.brandluxmedia.com
Useful Resources:
👉 Best creative tool (track winning competitors, ads, funnels): https://tryatria.com/?linkId=lp_879287&sourceId=brando-monetti&tenantId=atria
👉 Best page builder: https://pagefly.io?ref=h9ppe4jE&target=app-listing
👉 Best upsell app: https://www.stilyoapps.com/reconvert/v1/?scid=Kswx&ref=blm
👉 Signup for Shopify ($1/month): https://shopify.pxf.io/DKGePj
👉 Find winning products: https://www.shophunter.io/?afmc=2f8
👉 Best product sourcing and fulfilment agent: https://forms.gle/KQYXjdskmbgVkK2b7
In this video I’m going to break down step-by-step the entire email marketing strategy I’ve used to generate multiple six figures in online course sales over the last year.
I’ll show you how the whole system is set up and how to build everything in Kajabi (if you don’t use Kajabi you can build the same thing in whatever you want)
If you want to sign up for Kajabi & get my free bonuses you can sign up here 👉 https://doubleyourcoursesales.com/kajabi-bonus-signup-page
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WHAT TO WATCH NEXT 📹
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WANT MORE FROM ME? 📲
Subscribe to the channel 👉 https://www.youtube.com/c/bricegump
Download my new book for free 👉 https://majorimpactmedia.com/ytv
Want to work together 1-on-1? Here’s how 👉 https://youtu.be/usNl8FFCi_E
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WHO AM I 👽🤓✌️
Back in 2015 I built an ad agency working with experts, coaches, and course creators to help them scale their digital products online.
After 70+ clients, millions in sales and a whole lot of changes in the market I saw that 95% of online businesses don’t just need ads to get eyeballs on their offer. They need help attracting new clients from start to finish.
So today I’m building a company helping founders grow their business with strategies like the one I’m showing you here.
I also make YouTube videos to share what I do.
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Alternative Titles Ideas (for the algo):
Ultimate Email Marketing Masterclass To Sell Online Courses with Kajabi
Kajabi Email Marketing Training
How To Sell Courses And High Ticket Offers With Email Marketing for Beginners
#coursecreators #emailmarketing #kajabi
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Timestamps:
0:00 – email marketing for online course creators masterclass
1:00 – the map of a high converting email automation for high ticket courses
2:57 – how to maximize conversions for the different types of buyers
4:21 – where to send people after your first email sequence (BOFU & downsell offers)
6:40 – how to use your best emails to nurture and sell to leads long term (best of sequence)
8:05 – what to do if someone doesn’t buy your courses or programs after all the automations
8:52 – where to start with this is you’re brand new
11:05 – why I recommend Kajabi as a good platform to start for beginners
13:47 – how to start sending your first emails in Kajabi
14:17 – setting up and using tags
16:14 – how to set up your first email sequence
17:33 – setting up your first email & how your emails should look
19:56 – how to set up your indoctrination sequence
22:56 – how to optimize your email over time
24:36 – where to get started if you’re a total beginner
26:22 – using AI to help you write emails faster
29:05 – how many emails should you be sending each week?
29:54 – won’t people get tired of my emails?
30:43 – how often should I sell vs nurture my audience?
31:35 – how do I get more people to open my emails?
Let me show you the easiest way to personalize any email EVEN if you don’t know their names! Don’t forget to like and subscribe for more tips on mastering email marketing.
Find us on the Chrome Store, or click the link below to visit our website:
👉 BEST CURRENT DEAL – Get a 3 day Shopify FREE TRIAL + claim a $1/month discount for the first month ➜ https://bit.ly/4gIPKYC
👉 OMNISEND – Get Started with Email Marketing!
➜ https://your.omnisend.com/R5ABJv
If you want to go for a paid plan, you can use the code JULIA20 for 20% off on the first 3 months of Omnisend
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The Ultimate Shopify Store Checklist is now out! Get it here: https://digitalsuccessjourney.myshopify.com/products/the-ultimate-checklist
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How to Set Up and Create Discount Codes in Shopify – Beginner Tutorial:
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Welcome! In this video, I’m going to show you how to set up a proper email marketing funnel to grow your Shopify store. If you have no idea about email marketing, stick around, we are going to take it step-by-step. First, I’ll break down the basics of email marketing—what it is and what you can do with it—then I’ll guide you through the entire process step-by-step. This is actually how I got my very first sale on Shopify, so stick around! These funnels are powerful.
This video includes:
Step-by-step email marketing tutorial for beginners
Email marketing for Shopify stores
Email automation for beginners
How to drive more traffic to your online store with email marketing
How to get more returning customers
How to collect emails
How to create a pop-up sign-up form
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TIMESTAMPS
00:00 – INTRO
00:17 – Best deal for Shopify
00:30 – Video overview
00:54 – Getting more customers
01:04 – What you can do with email marketing
01:57 – My favorite email marketing platform: Omnisend
02:25 – What can we do with Omnisend?
02:48 – Getting started with Omnisend
03:03 – Installing the app
03:22 – Branding customization
03:51 – Recommended steps in Omnisend dashboard
03:56 – First step: Collect subscribers
04:42 – Customizing pop-up template
05:00 – Collecting first names
05:23 – Adding image to the pop-up
05:48 – Gamified pop-up: Wheel of fortune
06:12 – Setting up discounts in the wheel of fortune
06:48 – Changing pop-up title
07:11 – Automation options
08:07 – Timing options: When pop-up will appear
09:42 – Targeting settings: Who will see the pop-up
10:05 – Visibility: Devices pop-up will appear on
10:15 – Frequency: limiting how often the pop-up can appear
10:31 – A/B testing different pop-up versions
10:43 – Phone number pop-up
11:16 – Customizing thank you message
11:38 – Second step: Create welcome workflow
12:06 – Editing first workflow
13:17 – Customizing the email
14:30 – Third step: Launch abandoned cart workflow
15:23 – Abandoned Checkout & Cart workflows
15:55 – Editing Abandoned Checkout workflow
16:59 – Fourth step: Drive traffic to your store with an email
17:13 – Choosing campaign type
17:25 – Creating email campaign
17:50 – Choosing a template for the campaign
18:03 – Customizing email template
18:21 – Ready email preview
18:29 – Selecting email recipients: ‘All subscribers’ or ‘segments’
Email Marketing Secrets: How to Explode Your Audience, Skyrocket Your Revenue, and Safeguard Your Business with Email Marketing
Why Relying on Social Media Alone is a Ticking Time Bomb for Your Business — and the Simple Fix That Will Lock in Your Success for Years to Come.
The Shocking #1 Mistake That’s Killing Your Email List—and the Quick Hack to Revive It Instantly.
The Surprising Tweak That Can Instantly Double Your Open Rates With Virtually Zero Extra Effort and Work.
Why Your Email List is a Secret Goldmine Worth More Than Thousands of Social Media Followers.
How to Tap Into It Starting Today – How the Email “Quadfecta Framework” Can Deliver Mind-Blowing Engagement That Crushes Social Media—Every Single Time.
Much much more…