Find the right people to email by getting started with Apollo for FREE – https://bit.ly/4euNhPV
Sam McKenna used to question whether a career in sales was right for her… until she discovered a unique approach that led her to seven figures a year, smashing quotas and building an eight-figure business.
She’s discovered how to craft the perfect cold email…with open rates that could make a unicorn jealous (43%) and a reply rate that defies the laws of email physics (20%). Sam’s Show Me You Know Me® method holds the secrets to getting replies from prospects you never thought possible.
And now she’s ready to share them.
In the full course, you’ll learn how to:
– Research your prospect in a way that’s comprehensive (but not creepy)
– Avoid common pitfalls in cold emailing
– Write subject lines so specific your prospect can’t resist responding
– Craft “perfect” emails that scream authenticity
– Build a basic sequence structure for if you don’t get a reply
– Get a bonus discovery call script
– And so much more…
Timestamps
00:00 – Intro
01:11 – Cold Email Subject Line
03:07 – The First Sentence in Your Cold Email
04:30 – The Value Proposition in Your Cold Email
07:59 – Writing the Perfect Cold Email
08:10 – Outro
Ready to take your sales game to the next level? Check out Apollo Academy for more FREE content just like this!
[Free Course] How to Write Cold Emails Anyone Will Respond To – https://bit.ly/3BClNJq
Get our data-backed playbook for cold email, cold calling, social selling, and more – https://bit.ly/4gETwCp
INTERACTIVE CONTENT, ARTIFICIAL INTELLIGENCE & MACHINE LEARNING
————————
1 pm UTC-0 – Nick Crawford from Twist Consultancy:
Pure imagination – crafting future emails as enchanting as Wonka
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2 pm UTC-0 – Erkki Markus from Smalily:
Product recommendations based on AI
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3 pm UTC-0 – Jay Oram from Action Rocket:
The Art of interactive email
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4 pm UTC-0 – Daniel Townsend from CoPilot Innovations:
From Inbox to Pocket: How AI + SMS Supercharge Email Marketing
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5 pm UTC-0 – Dmytro Kudrenko from Stripo:
Exploring the impact of generative AI on email marketing: adopting hype into valuable product in MarTech
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6 pm UTC-0 – Cyrill Gross from Mailix:
Videos, interactivity, games and real-time data: what is possible in email 2025
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7 pm UTC-0 – Dave Birss from The Gen AI Academy:
How to get real value from AI (without needing a computer science degree)
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8 pm UTC-0 – Viktoriia Ivanenko from Mailtrap:
From one-person show to content machine: building a professional video production for email industry
DELIVERABILITY & BLACKLISTS
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11 am UTC-0 – Jacob George from cmercury:
Unlocking elite inbox performance: how intelligent features are redefining email marketing success
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12 pm UTC-0 – Juan Cañas from Infracommerce Latam:
Inbox: where the magic begins (and nobody tells you about it)
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1 pm UTC-0 – Edward Ma from Inbox Monster:
The Secret Ingredient To Good Deliverability
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2 pm UTC-0 – Laura Pita from Pmweb:
Beyond “Send”: the path of email and lessons for avoiding blocklists and spam
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3 pm UTC-0 – Letícia Abrantes from Toro Investimentos:
Deliverability: what they never told you about getting to the inbox
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4 pm UTC-0 – Rodrigo Gonçalves from SafetyMails:
Release: Global Email List Quality Report – what it tells us about how we handle data
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5 pm UTC-0 – Malik Shamsuddin from Mailivery:
Engineering Cold Email Deliverability: Build an infrastructure that lands in the inbox
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6 pm UTC-0 – Matthew Vernhout from Email Industries:
BIMI unlocked: how branded logos in the Inbox boost trust, deliverability, and engagement
Email Marketing Best Practices for Small Business: How Storytelling Emails Build Trust & Drive Sales Without Selling
🚨 FREE Live Workshop. Register here: http://go.copyposse.com/ytd-1008
In my upcoming FREE Live Workshop, I’ll teach you how to turn everyday stories into emails that sell — without sounding salesy, pushy, or robotic.
✨ Learn how to pull real stories from your life that people actually connect with (and buy from).
✨ Use a simple framework to write faster while sounding authentic — not robotic.
✨ Walk away with one profit-pulling email drafted live and ready to send.
Register for my FREE Live Workshop here: http://go.copyposse.com/ytd-1008
***
This ONE email made me $123,898… and it wasn’t even a promotional email. 🤯
Most people think you need a big launch, fancy funnel, or nonstop promotions to make money with email marketing – but what if the secret is actually telling stories?
In this video, I’m breaking down this storytelling email line-by-line to reveal how it built trust, boosted engagement, and led to over six figures in sales… without selling anything directly.
Watch until the end to learn how to use this same email marketing technique to write better emails, connect with your audience, and blow up your business.
WHAT’S IN THIS VIDEO 👇
✅ The #1 email marketing secret behind high-performing storytelling emails
✅ Why trust and relatability outperform hard sales tactics every time
✅ How to use storytelling in your emails to engage readers and increase conversions
✅ The exact structure and psychology behind a six-figure content email
✅ Real examples of email marketing best practices you can copy today
✅ How small business owners can write emails that sell without being salesy
✅ The difference between promotional vs. content emails (and why both matter)
TIMESTAMPS 👇
00:00 The #1 marketing secret of all…
01:20 Why storytelling in emails matters
02:00 My lead value vs “average” lead value
03:11 The email (line by line breakdown)
08:00 Why long emails drive long-term revenue
10:25 How to get better at writing storytelling emails
***
🎥 OTHER VIDEOS YOU MIGHT LIKE:
***
⚡️ WHO IS ALEX CATTONI & THE COPY POSSE?
Information is cheap. Insights are invaluable. Subscribe to get my “show, don’t tell” marketing, branding and business insight every single week.
Hi! 👋 I’m Alex. In 2020, I started the Copy Posse with one sole mission… to redefine what it means to be a copywriter & marketer today.
After a decade of working behind the scenes as a multiple six-figure copywriter for some of the world’s top transformational brands, I started this YouTube channel to share the marketing + messaging strategies that today’s businesses need and today’s audiences CRAVE.
You (yes, you) have the power to create the life of your dreams, build a lucrative business, find more freedom, have more fun, and sell more products and services WITHOUT selling out on your integrity, drying down your content, or blending in with everyone else because that’s what “so and so” told you do…
Subscribe to my channel so you don’t miss out on the latest copywriting, marketing, branding, and social media insights that actually make a difference in today’s ever-changing digital landscape.
***
🌐CONNECT WITH ME:
Instagram: https://instagram.com/copyposse
Facebook: https://facebook.com/alexcattoni
Twitter: https://twitter.com/alexcattoni
LinkedIn: http://linkedin.com/company/copyposse
TikTok: https://tiktok.com/@copyposse
Check Out My Website: https://copyposse.com
👀 Want to read along with the video? https://copyposse.com/blog/email-marketing-best-practices-how-this-storytelling-email-made-me-123898-without-actually-selling-anything/
Unlock the power of an highly underutilized email marketing strategy that increases ROI, conversions, and brand loyalty. It’s a strategy you’re probably not using yet, but should be.
In this video I’ll walk you through five different examples of how brands are using this strategy with much success, including Sprinkles Cupcakes, Royal Caribbean, and Beyonce’s haircare brand Cecred.
Get the Inclusion & Marketing Newsletter: www.inclusionandmarketing.com/newsletter
▶️ Related Videos
7 Brands that nailed inclusive marketing – https://www.youtube.com/watch?v=wJCL6TLOwno&t=15s
Marketing to Hispanic consumers: How to do it the right way – https://www.youtube.com/watch?v=hpRohRjAL2A
👇🏾 Work With Me
Let’s chat about how I can support your brand’s growth with inclusive marketing – https://calendly.com/soniathompson/30-minute-meeting-connection
00:01 – The strategy more brands with email marketing to increase conversions
00:54 – Example 1: Sprinkles Cupcakes
02:56 – Example 2: Royal Caribbean
04:25 – Example 3 – Beyonce’s Cecred
05:42 – Example 4 – Tarzan Kay
06:40 – Example 5 – Mindstream
Intro – 0:00
Send More Emails – 0:40
How to Structure Emails – 3:35
Types Of Emails To Send – 6:27
Outro – 8:15
This is the $100M email marketing strategy top ecommerce brands are using in 2025—and if you’re not implementing it, you’re already behind. In this video, I break down the structure, flows, and content approach that consistently drive massive revenue and retention. Whether you’re running a 6-figure store or scaling to 8, this is how the smartest brands are using email to win.
#ecommerce #emailmarketing #email
This video also covers: how to do email marketing, best email marketing, email marketing, ecommerce email marketing, email marketing tutorial, ecommerce, shopify email marketing, klaviyo, email marketing shopify, ecom email marketing, email marketing for ecommerce, klaviyo email marketing, klaviyo shopify, email marketing strategy, ecommerce email marketing strategy, email marketing tips, email marketing tips and tricks, email marketing tips to increase sales, email marketing for beginners, abandoned cart flow klaviyo, ecommerce email marketing in 2025,
Master email marketing with Hostinger Reach! Build your subscriber list & send campaigns that convert 👉 https://bit.ly/4nUAlaf
Get 10% off your new plan with code REACH10
Discover what is email marketing and why it’s essential for small businesses in 2025. In this comprehensive guide, Hostinger Product Manager Miglė reveals email marketing best practices 2025 edition, showing you exactly how to launch successful email marketing campaigns with the best email marketing service for beginners. Learn proven lead generation strategies to grow your subscriber list from zero, create professional email templates without design experience, and leverage marketing automation to save time. Whether you’re exploring email marketing tools for the first time or looking to optimize your current strategy, this tutorial covers everything email marketing for small businesses needs to succeed online.
Ready to transform your email marketing? Subscribe for more digital marketing insights and start building your subscriber list today!
📌 Handy Links
Hostinger Academy: Email Marketing Strategy That Actually Works http://bit.ly/4pC6Hbp
Hostinger Academy: Ask and Expert: GEO http://bit.ly/4gFc3yz
Hostinger Tutorials: What is Email Marketing? A Beginner’s Guide http://bit.ly/4nkyonT
Hostinger Tutorials: Email Marketing Automation: What it is and How to Implement it http://bit.ly/46nJ4Mw
🕒 Timestamps
00:00 Introduction
00:14 Why did Hostinger Create Reach?
01:15 What Is Email Marketing?
02:06 What’s the Simplest Way to Grow your Subscriber Base?
02:56 One Email Strategy That Works for Any Business
04:18 Understanding Email Campaign Analytics
05:23 30-Minute Weekly Email Marketing Plan
06:20 How to Write Emails People Want to Open and Click
07:30 Email Deliverability Best Practices
08:33 Email Marketing Trends in 2025
💥 How do I start email marketing as a complete beginner?
Start with two simple steps: add sign-up forms to your website and enable checkout opt-ins for customers. With Hostinger Reach, these forms sync automatically to your contact list. Focus on the value-first strategy – share helpful content before making offers. Dedicate just 30 minutes weekly: 5 minutes reviewing analytics, 5 minutes managing contacts, and 15 minutes creating your next campaign.
💥 What metrics prove my email marketing is actually working?
Track three essential numbers: Open rate shows if your subject lines grab attention (aim for 20-30%), click-to-open rate reveals if your content engages readers (target 10-15%), and unsubscribe rate indicates content relevance (keep below 0.5%). Hostinger Reach provides these analytics with clear explanations, helping you identify which emails to replicate for future campaigns.
💥 How do I ensure my emails reach inboxes instead of spam folders?
Always send from your professional domain (not Gmail or personal emails), maintain a healthy list by removing inactive subscribers after 90 days, avoid ALL CAPS and excessive punctuation, and send consistently to build sender reputation. Hostinger Reach automatically handles the technical side – setting up DNS records and authentication protocols that maximize deliverability without any technical setup required.
💥 What’s the most effective email strategy for 2025?
Combine AI efficiency with personal authenticity. Use AI tools to generate subject lines and content structure (saving hours of work), but maintain your unique voice and share real stories. Format emails for both human readers and inbox AI features with clean layouts and one clear call-to-action. Mix educational content one week with promotional offers the next to build trust while driving sales.
Join Kerry (Product Marketing Manager) and Nikola (CTO) as they pull back the curtain on MailerLite Labs’ first big innovation ✨ the MCP server ✨
In this episode, you’ll discover:
🧐 What MCP servers are (without the tech jargon)
🤖 How MCP agents act like your personal email marketing assistant
🔥 Two jaw-dropping real-life use cases
❓ Answers to the most common questions about this game-changing feature
If you’ve ever wondered what the future of email marketing looks like, this is it!!!
Learn More:
9 smart ways to use the MailerLite email marketing MCP server: https://www.mailerlite.com/blog/email-marketing-mcp
How to connect MailerLite’s MCP with your AI tools: https://www.mailerlite.com/help/how-to-connect-mailerlites-mcp
00:19 What are MailerLite Labs?
02:02 What is the MCP Server?
07:22 Setting Up MailerLite MCP Server
11:51 Use Case #1: Analyse My Most Successful Campaigns
20:20 Use Case #2: Create Email Automation Based on Subscriber Engagement
25:54 Use Case #3: Automatic Email List Hygiene
29:17 Use Case #4: Sign Up Forms Optimization
31:22 MCP FAQ
37:34 Next Steps
