#12: Building an Effective Email Marketing Calendar for Your E-Commerce Store

Do you feel overwhelmed trying to plan your email marketing? You’re not alone! In this episode, I’m sharing my exact process for building an email marketing calendar that helps e-commerce entrepreneurs stay consistent, reduce stress, and boost sales.

Discover how to align your emails with business goals, leverage seasonal trends, and plan promotions that drive revenue—all while freeing up more time in your schedule. Whether you’re new to Klaviyo or want to refine your email marketing strategy, this episode is packed with actionable tips to help you create emails that convert and grow your business.

WHAT YOU’LL LEARN IN THIS EPISODE:

00:00 Why Email Marketing Changed Everything for My Business

01:07 Real Results: $28,000 from Email Marketing Alone

03:29 Why Consistency Is Your Secret Weapon

04:50 The Stress-Relieving Power of an Email Calendar

05:46 The Serve Email: Building Relationships Without Selling

07:30 Planning Promos: Why Every Six Weeks Matters

08:49 How to Create Your Email Marketing Calendar

13:53 Using Data to Refine and Improve Your Calendar

18:09 Batching Content: Save Time and Stay Ahead

19:05 Take Action: Start Your Calendar Today

RESOURCES

If you are ready to take control of your email marketing, grab my E-commerce Email Marketing Planner for just $7! This easy-to-use planner is your ultimate solution to organize, plan, and track your email campaigns like a pro. Whether you’re aiming to save time, align with sales goals, or build stronger connections with your audience, this planner has you covered.

Plus, you’ll get exclusive bonuses like 10 AI Prompts to Spark Fresh Campaign Ideas and an Annual Results Tracker to monitor your progress and boost revenue. Don’t miss out—get instant access here and make email marketing your simplest win this year!

GET INSTANT ACCESS NOW : https://shecommercesimplified.com/email-planner

🎁 MORE FREE RESOURCES FOR YOU:

• Quick-Start Checklist to High-Converting Pop-Ups & Welcome Flows → ⁠https://shecommercesimplified.myflodesk.com/quickstart⁠

• 50 Tried & Tested Email Subject Lines → ⁠https://shecommercesimplified.myflodesk.com/50emailsubjectlines⁠

• Turn First-Time Buyers Into Loyal Customers (Blog) → ⁠https://www.shecommercesimplified.com/blog/turn-first-time-buyers-into-loyal-customers⁠

🔥 MORE VIDEOS YOU MIGHT LIKE:

• 3 Steps to Get Started with Klaviyo Today → ⁠https://www.youtube.com/watch?v=wDP3HgYF5F4⁠

• How to Use Klaviyo to Turn First-Time Buyers Into Loyal Customers → ⁠https://www.youtube.com/watch?v=ecPzckOCKGE⁠

• 5 Strategies to Grow Your Email List → ⁠https://www.youtube.com/watch?v=kGnm1BHAvzg⁠

⚡️ WHO IS LIEZLE & SHECOMMERCE SIMPLIFIED?

At Inbox to Income, I help product-based entrepreneurs and solopreneurs in the early stages of their e-commerce journey harness the full potential of Klaviyo. From setting up your account to crafting automated email flows that drive sales, I’m here to guide you every step of the way.

I know how overwhelming it can feel to do it all on your own, but email marketing doesn’t have to be complicated. Through bite-sized strategies and actionable tips, I’ll show you how to grow your business, boost your revenue, and reclaim your time—without the tech overwhelm.

If you’re ready to take your online business to the next level with confidence and ease, subscribe for weekly insights on email marketing, Klaviyo, Shopify, and everything you need to turn your inbox into a powerful sales channel.

Don’t miss out—hit subscribe and turn your inbox into a sales powerhouse!

🌐 CONNECT WITH ME:

YouTube → ⁠https://www.youtube.com/@shecommerce_simplified

Instagram → ⁠https://www.instagram.com/shecommerce_simplified/⁠

LinkedIn → ⁠https://www.linkedin.com/in/liezle-potgieter-215760136/⁠

Spotify → ⁠https://open.spotify.com/show/3feNhX3HOt8fu3UasnLCup?si=ea950ffd1635494f⁠

Apple Podcasts → ⁠https://podcasts.apple.com/za/podcast/inbox-to-income/id1772039490⁠

Website →⁠ https://www.shecommercesimplified.com/

How to Think About B2B Email Marketing Strategy

How should you think about B2B email marketing strategy? And are your campaigns supporting meaningful business goals?

The Content Marketing Institute found that 87% of marketers rate B2B email marketing as one of their top three organic distribution channels. According to the latest research from HubSpot, 78% of marketing professionals have seen increased email engagement during the past 12 months. And Litmus, surveying a similar group, found roughly 80% of marketers would give up social media before email marketing.

In this video, you’ll learn from my 20+ years of experience in B2B email marketing. Plus, you’ll discover how to think about B2B email marketing in a way that helps you more effectively engage with and delight your most important prospects and customers.

Contents

0:00 How to Think About B2B Email Marketing
1:20 B2B Email Marketing Best Practices That Set You Up for Success
4:30 The 6 Ways B2B Email Marketing Grows Your Business
10:54 Why Email Personalization Fails…and What You Can Do About That
16:20 The Email Segmentation That Every B2B Tech Startup Needs
22:34 3 B2B Email Marketing Stats That Shape Priorities
28:37 The Little-Known Email Marketing Call to Action (CTA) Boost You Need
30:28 6 B2B Email Marketing Best Practices That Close Sales Faster
39:05 Email Personalization for IaaS, SaaS, and Fintech Marketing
44:58 HubSpot Email Marketing Must-Have’s That Accelerate Sales Cycles and Onboarding
51:05 Why Your Email Open Rates Suck
54:15 3 Ways to Reduce Churn with Email Marketing
58:55 The 5 Email Automation Strategies Every B2B SaaS Startup Needs
1:03:21 4 Email Marketing Strategies for IaaS, SaaS, and Fintech
1:08:31 My Favorite Email Marketing Automation (That Your Sales Team Will Love!)
1:14:27 Cold Emailing Tips for B2B SaaS Sales Teams
1:16:33 Can You Send Cold Emails to Get Qualified Leads?
1:22:16 How to Write Cold Emails for B2B Technology
1:25:32 Follow Up Email After No Response
1:29:17 How Should You Think About B2B Email Marketing?
1:29:27 Subscribe to This Channel

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#B2B #EmailMarketing #B2BEmailMarketing #B2BMarketing #EmailMarketingStrategy #Personalization #Segmentation #CallToAction #EmailAutomation #MarketingAutomation #ColdEmail #EmailCopywriting #sphomerun