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Why New India is in DANGER? | Gen Z | Social Media | Open Letter

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So, Gen Z is dealing with some serious stuff. The crazy speed of tech changes, shaky job scenes, loads of student debt, and environmental mess-ups paint a pretty gloomy picture for their future. And let’s not forget the stress from social media—it’s off the charts. Put it all together, and you get this vibe that Gen Z is up against some major hurdles, making their journey through this crazy world feel a bit doomed. In this video, we discuss all this and more.

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Music: https://share.epidemicsound.com/1ho8kf

Sources & Reference: https://docs.google.com/document/d/1Z2jtutlK0nLj3T1Jrb2-zyZO0TelgJ-igNUec-AYL2k/edit?usp=sharing

The Tweet: https://twitter.com/brokeymcpoverty/status/1017098515347066880?

Chapters:

00:00 Introduction
00:55 Who are GenZ?
01:27 Relation with friends
04:16 Relation with partners
05:44 Relation with career
07:15 Relation with money
07:56 Relation with jobs
08:50 Relation with health
10:19 Final words

#GenZ #GenerationGap #OpenLetter

Email Marketing vs. Marketing Automation

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We often use email marketing and marketing automation interchangeably. They can sound the same – both are effective communication channels. But as technology evolves, so do our platforms and tools. Email is just one piece of your modern marketing puzzle, while marketing automation encompasses a broader set of tools, from email campaigns and lead scoring to sophisticated landing pages and website tracking. so how do you choose which solution is best for your organization?

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Is social media messing with our emotions? | BBC Ideas

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Have we changed the way we express our emotions since using social media? Author Laurence Scott explains how platforms like Twitter and Facebook influence our emotions.

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Our aim on BBC Ideas is to feed your curiosity, to open your mind to new perspectives, and to leave you that little bit smarter.

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#bbcideas #socialmedia #emotions

Why every social media site is a dumpster fire

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Social media sites like Facebook, Twitter, and YouTube exploit our tribalism to keep us watching ads. That makes them a perfect target for trolls, conspiracy theorists, and con artists.

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Social media sites like Facebook, Twitter, YouTube, and Instagram are built to cater to the base preferences and desires of their users — figuring out what information people enjoy with and then showing them more of it. That’s a great way to keep people online, but it also makes these platforms prime target for con artists. People are naturally drawn to inflammatory and sensational news stories, regardless of whether or not they’re true. So bad actors — conspiracy theorists, trolls, and fake news writers — have been tremendously successful in using these platforms to spread false and divisive content that exploit people’s tribal instincts.

In 2016, it was Macedonian teens making thousands of dollars publishing inflammatory fake stories about Hillary Clinton. After the Parkland shooting, it was random YouTubers going viral by accusing students of being crisis actors. Even the Russian trolls who meddled in the presidential election did so by posting low-quality, highly emotional content to social media — content they knew would go viral.

The problem with these social media sites isn’t that a few bad apples are ruining the fun. It’s that they’re designed to reward bad apples. And as long as con artists can use these platforms to prey on people’s most base desires, social media sites will continue reflecting the worst of human nature back at us.

Read more of Jay Van Bevel’s work here: https://www.nyu.edu/about/news-publications/news/2018/june/jay-van-bavel-on-fake-news.html

On Strikethrough, Vox producer Carlos Maza explores the challenges facing the news media in the age of Trump. Follow Carlos on Facebook for more: https://www.facebook.com/CarlosMazaVox

Vox.com is a news website that helps you cut through the noise and understand what’s really driving the events in the headlines. Check out http://www.vox.com.

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