Welcome to a new podcast season that we are starting with email marketing trends. Stay tuned for monthly episodes packed with valuable insights to elevate your email marketing!
Top 5 Email Marketing Trends to Watch in 2025 / Get a free email marketing audit of your emails here: https://flowium.co/3ZBmRF6
After nearly a year-long break, Andriy and Vira, our email marketing experts, are re-energized and ready to dive into the world of email and SMS marketing in the new season of the Email Einstein marketing podcast by Flowium.
In this video, you’ll get insights into the top five email marketing trends to watch for in 2025. From AI summaries and interactive emails to AI-powered optimization and dark mode, we’ve got the tips you need to stay ahead in the ever-evolving eCommerce landscape. Plus, we’ll highlight the importance of email accessibility to ensure your emails effectively reach every audience member. Stay tuned for monthly episodes packed with valuable insights to elevate your email marketing!
➡️ All mentioned resources are here: https://flowium.com/podcasts/top-email-marketing-trends/
Timestamps:
0:00 – Intro
1:23 – Podcast news
2:33 – We are waiting for your feedback
3:14 – New things Andriy and Vira learned last year
6:55 – New things Andriy and Vira tried last year
10:11 – Something Andriy and Vira loved
13:09 – What Andriy and Vira are excited about
15:01 – NYC Meetup Highlights: AI Trends
15:31 – Trend 1 – AI Summary
20:11 – Trend 2 – Interactive Emails and Gamification
24:29 – Trend 3 – AI-Powered Optimization
32:24 – Trend 4 – Optimization for Dark Mode
34:30 – Trend 5 – Email Accessibility
38:47 – Summary
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Dark Mode in Mobile Email Marketing / Free Email Marketing Audit: https://flowium.co/3ZBmRF6
Dark mode optimization is crucial for enhancing your email marketing strategy. With 80 to 95% of mobile users preferring dark mode, it’s essential to design your emails with this in mind. One of the biggest email marketing mistakes is failing to consider dark mode, which can lead to unreadable content, broken visuals, and a poor user experience, diminishing the effectiveness of your campaigns.
The Future of Email Marketing / Claim a free email marketing audit of your emails here: https://flowium.co/3ZBmRF6
We’re sharing insights into what email marketing statistics are projected to look like in 2025. With a staggering 4.6 billion users expected by then, the email landscape is set to boom, offering immense opportunities for businesses. Join us as we dive deeper into how to effectively harness this growth and make the most of email marketing opportunities.
Today, we dive into an impressive case study that showcases how strategic SMS marketing and email marketing can skyrocket your eCommerce revenue. Imagine boosting your SMS revenue by $20,000 in just six months and seeing a 126% increase in email revenue.
We’re talking about average SMS conversion rates reaching 6.7%. How did we help one of our clients achieve such impressive results? Our email marketing strategies and segmentation techniques made it possible.
💎 Request a free email marketing audit of your emails here: https://flowium.co/3ZBmRF6
We dive deep into the art of personalization in email marketing. Our email marketing expert, Irina, shares an eye-opening statistic: 47% of consumers ignore impersonal messages. To address this, we explore the nuances of personalized emails, covering tactics like using names in email copy, crafting special VIP segments, and offering exclusive sneak peeks.
Tune in to discover how you can make your customers feel truly special, while significantly boosting engagement and conversion rates through precise, targeted email copy.
Email Marketing Strategy Creation: 4 Ways To Elevate Your Email Marketing
Join us live on April 19th at 12PM EST for a deep dive into Advanced Email Marketing Strategy designed to drive the success of your DTC brand.
Learn how to go beyond the basics, leveraging advanced segmentation and personalization to create messages that resonate with each of your customers.
💎 Get a FREE ebook packed with actionable strategies to revitalize your eCommerce brand with the power of User-Generated Content (UGC): https://flowium.com/ugc
💎 Get a free email marketing audit: https://flowium.co/4d1Z0VT
Timestamps:
0:00 – Intro
2:08 – Advanced Abandoned Cart Flow Optimization Strategy
20:18 – Enhance Your Welcome Flows with Zero-Party Data
35:51 – Boost Your Post-Purchase Sequence with Upsells and Cross-Sells
45:59 – Automate Your Ambassador Program
💎 Request a free email marketing audit here: https://flowium.co/3ZBmRF6
book
In this short video, Andriy will talk about why this book – Email is not dead by Karly McFarland – is the best book he ever read and why is it so important for business.
💎 Check out the book: https://www.amazon.com/Email-Not-Dead-Customers-Lifetime/dp/1778243800
💎 Request a free email marketing audit here: https://flowium.co/3ZBmRF6
It may be tempting to just start sending your campaigns. In this short video, sharing practical advice on where to start with email marketing, even if you’re a total beginner.