How To Build A Successful Brand Through Social Media In 2023

Today’s episode is a virtual keynote I gave recently. I discuss why it’s so important for people to understand that brand is built on social, why I’m more interested in the interest graph over the social graph, web 3.0 and the consumer blockchain, and how to create a high volume of content at an efficient cost, and much more!

— #garyvee #garyvaynerchuk #socialmediamarketing —
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Check out another series on my channel:
Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ
NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b

Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of GymShark, MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

13 Minutes on How I Built My Social Media Presence Over The Last 15 Years | The Download

Today’s video is about something I’ve been talking about for the last 15 years and that is content strategy. My thought s and approach to making content for the internet have evolved a ton over time and the nuances of it have changed with my experience. The 4 core “evolutions” around my content strategy have been micro-content, document vs create, macro-content, and volume & scale. I hope this video helps provide some context on how I think about these different pillars and helps you re-think how you make your content… Enjoy!

Thanks for watching!
Check out another series on my channel:
Tea With GaryVee (Fan Q&A Series): https://youtube.com/playlist?list=PLfA33-E9P7FBahSYlSAjOMGsuRPLMWWEO
Overrated Underrated (Hot-takes on Culture): https://youtu.be/TUSNSqA62uI
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b

Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.

How to Monetize Your Social Media Without Being Salesy | Inside 4Ds

A common mistake people make when building their online brand is they think way too transactionally and sales-focused around their content. In this 4Ds business consulting session, Gary breaks down how to think about creating content with the hopes of it leading to sales, without the content being “right hooks” and sales pitches to everyone watching. It’s important to build trust with the audience, earn credibility and ultimately bring value which will make people WANT to do business with you. If you like this video, consider subscribing to the channel for more content like this every week… Enjoy!

Timestamps:
0:00 Intro
11:00 How do I strategically exit from a business I love
12:30 The 60/20/20 rule
19:10 Monetizing social media
29:10 Why you need to start a podcast
36:10 Most underutilized platforms?
41:00 Biggest mistake personal brands make
46:30 Whoever holds their breath the longest wins
51:00 Strategic organic content
1:00:00 Outro


Thanks for watching!
Check out another series on my channel:
Tea With GaryVee (Fan Q&A Series): https://youtube.com/playlist?list=PLfA33-E9P7FBahSYlSAjOMGsuRPLMWWEO
Overrated Underrated (Hot-takes on Culture): https://youtu.be/TUSNSqA62uI
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b

Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.

10 Different Ways to Grow a Business on Social Media | Inside 4Ds: Small Business Consulting

In a recent 4Ds session, Gary met with a group of small business owners who are trying to step up their branding, marketing, and strategy on social media. Almost all of their questions were able to be solved with an adjustment or rethinking of the platforms, content and messaging of their brands on social media. The important thing to remember with social media branding as well is that it does not happen overnight. It takes time to post and build a catalog of content for people to understand your brand’s position and what it stands for. These 10 completely different businesses can all implement social media into their marketing strategy in different ways. At least one of these businesses or brands will be similar to yours so there is a lot of value here for everyone… Enjoy!

Learn more about 4Ds here: https://4ds.thesashagroup.com/

Text me here https://garyvee.com/Community-yt

Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button 😉

My DTC winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT
My K-Swiss sneaker: https://garyvee.com/GV005

Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.

Second Channel: https://garyvee.com/GVTV
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Website: http://garyvaynerchuk.com
Weekly playlist: http://garyvee.com/m2mall
GaryVee 365 Alexa skill: http://garyvee.com/garyvee365

Subscribe to my VIP newsletter for updates and giveaways: http://garyvee.com/GARYVIP

The #1 Thing to Add to Your Social Media Strategy | Monday to Monday with Jessie Reyez & Murs

For this Monday to Monday conversation, Jessie Reyez came by the office to meet with Gary and talk about her social media strategy. The main takeaways that Gary had for her were about quantity of production, the best platforms for her to focus on as a musician, and the importance of reading comments. There is also a surprise guest appearance from Murs towards the end so stick around for that. Check out the timestamps in the comments for all highlighted moments… Enjoy!

Follow Jessie and Murs on Instagram:
Jessie Reyez: https://www.instagram.com/jessiereyez/
Murs: https://www.instagram.com/murs316/

Text me here https://garyvee.com/Community-yt

Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button 😉

My DTC winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT
My K-Swiss sneaker: https://garyvee.com/GV005

Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.

Second Channel: https://garyvee.com/GVTV
Instagram: http://garyvee.com/Instagram
Podcast: http://garyvee.com/audioexperience
TikTok: http://garyvee.com/TikTok
LinkedIn: http://garyvee.com/LinkedIn
Twitter: https://garyvee.com/Twitter
Facebook: http://garyvee.com/GaryVeeFacebook
Snapchat: http://garyvee.com/Snapchat
Website: http://garyvaynerchuk.com
Weekly playlist: http://garyvee.com/m2mall
GaryVee 365 Alexa skill: http://garyvee.com/garyvee365

Subscribe to my VIP newsletter for updates and giveaways: http://garyvee.com/GARYVIP

#AskGaryVee Episode 35: Email Marketing in Today’s World

#QOTD: What do you think of GaryVaynerchuk.com? Questions, comments, concerns? What’s your $.02?

#TIMESTAMPS
01:02 – As an email marketer, I say email is not dead. Do you think email will be more or less relevant in 3-5 years?
03:07 – I work in two different spaces. How do I use social media platforms so I am not confusing my audiences?
04:58 – How do you define hustle?
06:51- What do you really get from having 10,000 followers?
11:57 – A professor once said to me, It’s better to be a big fish in a small pond? Do you agree?

#LINKS
https://www.garyvaynerchuk.com/working-for-free-780903706.html
https://www.garyvaynerchuk.com/stop-worrying-about-the-name-o-778848227.html
https://www.garyvaynerchuk.com/being-lucky-775354293.html
https://www.garyvaynerchuk.com/repeating-mistakes-773378031.html
https://www.garyvaynerchuk.com/what-youre-not-getting-about-c-762813781.html
https://www.garyvaynerchuk.com/top-line-revenue-758397294.html

Email is definitely not dead. As most you may know by now, I’m a big fan of marketing in the year that we live in. And so, email remains to be a very killer opportunity.

Email is a channel that you can control without being at the mercy of all these other platforms that are out there. But, we also can’t be naive to the changes have been made, such as the promotions tabs that GMail implemented recently. Sure, email is falling off and these changes have caused us to lose touch with some email lists that we may have been paying attention to prior, but it’s still very much in play so long as we leverage it wisely.

Are open rates at 90% like I had in 1997? Absolutely not. But, I still believe email is very much something to be considered. There’s no question that email will certainly be less valuable in 3-5 years. Heard me say marketers ruin everything? That’s where this fits in perfectly. That’s what this is all about. Platforms come along. They present value. And marketings pounce on the opportunity to arbitrage against their audiences.

But, while us marketers are working to exploit and potentially ruin email marketing, we’re still in a time where it should most definitely be considered as part of any business’s strategy.


Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur. Find more at http://garyvaynerchuk.com

Jab, Jab, Jab, Right Hook is now available on Amazon! http://bit.ly/jjjrhamazon

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