Garyvee business

Today’s video is about something I’ve been talking about for the last 15 years and that is content strategy. My thought s and approach to making content for the internet have evolved a ton over time and the nuances of it have changed with my experience. The 4 core “evolutions” around my content strategy have been micro-content, document vs create, macro-content, and volume & scale. I hope this video helps provide some context on how I think about these different pillars and helps you re-think how you make your content… Enjoy!
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Thanks for watching!
Check out another series on my channel:
Tea With GaryVee (Fan Q&A Series): https://youtube.com/playlist?list=PLfA33-E9P7FBahSYlSAjOMGsuRPLMWWEO
Overrated Underrated (Hot-takes on Culture): https://youtu.be/TUSNSqA62uI
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b
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Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.

A common mistake people make when building their online brand is they think way too transactionally and sales-focused around their content. In this 4Ds business consulting session, Gary breaks down how to think about creating content with the hopes of it leading to sales, without the content being “right hooks” and sales pitches to everyone watching. It’s important to build trust with the audience, earn credibility and ultimately bring value which will make people WANT to do business with you. If you like this video, consider subscribing to the channel for more content like this every week… Enjoy!

Timestamps:
0:00 Intro
11:00 How do I strategically exit from a business I love
12:30 The 60/20/20 rule
19:10 Monetizing social media
29:10 Why you need to start a podcast
36:10 Most underutilized platforms?
41:00 Biggest mistake personal brands make
46:30 Whoever holds their breath the longest wins
51:00 Strategic organic content
1:00:00 Outro

—
Thanks for watching!
Check out another series on my channel:
Tea With GaryVee (Fan Q&A Series): https://youtube.com/playlist?list=PLfA33-E9P7FBahSYlSAjOMGsuRPLMWWEO
Overrated Underrated (Hot-takes on Culture): https://youtu.be/TUSNSqA62uI
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b
—
Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.